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Interesting to see in the Olympic Games Tennis Final – Carlos Alcaraz using the ‘moonball’ against Novak Djokovic. It’s a shot hit high over the net with lots of topspin and many advantages: 1. It’s a ‘high-percentage shot’ – difficult to miss when you’re used to it. 2. A useful change of pace if you’ve been hitting hard. 3. Gives you time to recover your court position if you’ve been pulled wide. 4. Many players will move well behind their baseline to return it, making it difficult for them to hit an attacking shot.

It is thrilling to see practical AI come to the US Open. One of my favorite thoughts about this capability is from Jonathan Adashek, IBM SVP, Marketing and Communications: “You see tennis, we see data... Fans want more quality content around their favorite sports and athletes, and IBM Match Reports enables us to deliver it right away for the US Open." #usopen #ai #ethicalai #practicalai #ibm

Here is the annoucement of what I have been working on:

Why is the tennis campus being built? Watch this video and listen to key stakeholders on how the tennis campus will create a positive impact to the Mid-Atlantic community. #ustamidatlantic

Congratulations Craig Tiley and the team at Tennis Australia. 1.1 million attendees at a 3 week event in a country with 25 million people is impressive. What 5 lessons could we learn from an event that so many people want to go to? 1. Innovate - it's not an empty phrase. They seriously want 25% new stuff every year. Shade, food, music, facilities, courts, childcare, shops.. it could be anything (linked to point 4 below). The guiding principle is that attendees notice the constant momentum each year. 2. They commit. Be realistic, not everyone loves tennis. If you want to grow your attendance into non tennis fans what do you have for them? Many events talk about food, music, kids and family offerings but, ask yourself the question: "is it as good as the core product?"i.e. the tennis at the AO? If it isn't people notice and disconnect. 3. Yin and Yang. It's no good if the event works for the players and ignores the fans or visa versa. Concentrate on the experience for both groups. You need both as your ambassadors. 4. What's your story? The AO is the Australian Summer. Music, friends, family, sport, food, an amazing day out in the sun. What's the easy to understand vision for your event? 5. Mean it. Craig motivates 12,000 team members a year to deliver this. I'd be surprised if there are any who don't share his ethos.

A booklet to change perceptions of tennis in the UK. A YouGov survey revealed to the LTA and Tennis Foundation the reasons that tennis has a low participation rate at grass roots level. Intended to mark 25 years of the Tennis Foundation, we took the opportunity to use the book to describe the issues facing the Tennis Foundation and what they are doing to address them. #LTA #tennisfoundation #tennis

The sport of table tennis is expanding! It is becoming more global as evident from the recent Olympics.. yes China still won gold but it may not be the case in a few years. Here’s a feature on it, as I speak to CEO of World Table Tennis and President of International Table Tennis Federation… as seen on #CNA

Some good points made here and it is worth noting that playing an Advantage Set (lead by 2 games) of Thirty30+ (Golden Deuce) tennis is very similar to a 3rd set deciding 10-point Super-Tie-Break and can be used as an alternative match decider to shorten matches. i.e. where every game starts from 30-30 and a sudden-death 'Golden' point is played at the first Deuce resulting in a minimum of 2 points and a maximum of 3 points played per game. The traditional change of ends Rule is doubled. The rules of Thirty30 can be found here: https://lnkd.in/gzKfJ53 Randolph Walker https://lnkd.in/erFKup_P

🎾 Rafael Nadal's ultimate tribute to Novak Djokovic! 🌟 In a heartfelt acknowledgment, Rafael Nadal has hailed Novak Djokovic as the "Best Player in Tennis History." 🏆🔥 With their legendary rivalry shaping the sport's narrative, Nadal's words echo the immense respect shared between the two tennis titans. 🙌💫 Stay tuned for more thrilling moments on the courts! 📢 . . . #SportsIndi #SportsNews #SportsUpdates #AthleteLife #SportsFans #SportsCommunity #SportsTalk #GameOn #SportsMarketing #SportsBusiness #SportsIndustry #SportsJournalism #SportsMedia #SportsUpdate #TennisLegends #NadalDjokovic #SportsmanshipGoals