Women's sports is worth the investment. 👏 Martin Blich sat down with SHE Media's Samantha Skey to discuss the creation of GroupM's dedicated women's sports marketplace. For many years, there has been disparity between men’s and women’s sports advertising, but today there are increased opportunities across women’s sports. We hope GroupM's commitment will help brands execute a more holistic investment strategy centered around audience, while increasing overall sports advertising https://lnkd.in/eRvK7t2G
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Investing in women's sports is truly invaluable. 👏 Martin Blich recently had a conversation with Samantha Skey from SHE Media, where they delved into the development of GroupM's specialized marketplace for women's sports. Historically, there has been a noticeable gap in advertising between men's and women's sports. However, the landscape is changing and there are now more avenues for promoting women's sports. By dedicating resources to this cause, GroupM aims to assist brands in crafting a comprehensive investment strategy that focuses on the audience, ultimately boosting overall sports advertising. Check out the discussion here: https://lnkd.in/eSz6mrnp
Creating a Women's Sports Marketplace
groupm-share.com
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Women's sports is worth the investment. 👏 Martin Blich sat down with SHE Media's Samantha Skey to discuss the creation of GroupM's dedicated women's sports marketplace. For many years, there has been disparity between men’s and women’s sports advertising, but today there are increased opportunities across women’s sports. We hope GroupM's commitment will help brands execute a more holistic investment strategy centered around audience, while increasing overall sports advertising https://lnkd.in/e76dUWHD
Empowering Women in Sports: Building a Marketplace
groupm-share.com
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Olympian I Emmy Winner I FIFA Legend I TV Pundit | Sports Investor | Women's Football Advisor I Gender Equality Advocate I Public Speaker I
What do you think is the most effective way for brands to authentically connect with women sports fans and make a lasting impact? Women make up a significant portion of the sports fanbase, yet for years, they’ve been largely invisible to many sports brands. A recent study reveals that 72% of women globally identify as avid sports fans, and 34% want to see more brands involved in women’s sports. This growing female fandom represents a massive, untapped opportunity for brands to connect with their audience in a meaningful way. I think traditional sponsorship models won't work in this space. We must move beyond conventional sponsorship and embrace ideas that resonate with the passions to build authentic connections with female sports fans, showing support for women’s sports and aligning with their values, can create lasting loyalty and drive business growth. It's time to flip the script and engage this powerful, passionate audience in ways that truly matter. #SportsMarketing #WomenInSports #CreativePartnerships #BrandStrategy #SportsFans #WomensSports
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Thank you Chris Brooklier of @thecurrent for including me in the conversation on the rise of women's sports following March Madness! It was an honor to share my insights on this topic. Check out the article to learn more about the impact of women's sports on the industry. #marketingstars #caitlinclark #ncaa #womenssports #breakingrecords Link to the article: https://lnkd.in/gju6mGv5
March Madness just proved the power and scale of women’s sports. Advertisers are watching | The Current
thecurrent.com
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SVP, Sales | Operations | Leadership | Player/Coach | I help companies cultivate deep and trusting relationships with prospects so you can rest assured no opportunity is missed.
🌟 Empowering Women's Sports: A Golden Opportunity for Brands! 💪🌐 In the dynamic landscape of sports media, the prominence of women's sports is not just a movement; it's a game-changer for brands. The compelling narratives and achievements of athletes like Caitlin Clark, Angel Reese, Coco Gauff, or any of the USWNT stars, showcased in the recent New York Magazine article represent an untapped reservoir of inspiration, influence, and engagement. Brands that align with women's sports not only champion diversity and equality but also tap into a vast, passionate audience eager for authentic representation. With women's sports on the rise, there's a unique chance for brands to build lasting connections with a diverse consumer base. Investing in women's sports isn't just a choice; it's a strategic move towards a future where brands, athletes, and fans unite to redefine the game. #WomensSports #BrandEmpowerment #InclusiveAdvertising #SportsMedia #CaitlinClark https://lnkd.in/ePzi_DYJ
Women’s Sports Are About to Explode
nymag.com
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Advertising in women’s sports drives positive brand impact and increased ad effectiveness. When measuring the impact of ads on viewer behavior, adidas ads featuring female athletes were 69% more effective than the brand’s average ad on broadcast and cable in 2023. For many years, there has been disparity between men’s and women’s sports advertising, but today there are increased opportunities across women’s sports. GroupM's Martin Blich sat down with SHE Media's Samantha Skey to discuss the creation of GroupM's dedicated women's sports marketplace. https://loom.ly/gIM5Jis
Martin Blich: Creating a Women's Sports Marketplace | WINNING Women & Sports
shemedia.hubs.vidyard.com
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Women are Driving the Global Growth in Sports Fandom According to new data from The Collective®, female sports fans are more receptive to brands that sponsor their favorite sports or teams in several areas: they are more likely than male fans to be aware of new brands; to consider a brand; to engage in content and brand experiences; and to have made purchases from their favorite sports or teams because of sponsors’ involvement. Read the full article here : https://lnkd.in/dPUVx8cC #MediaAvataarIndia #MediaAvataarMENA #marketing #media #advertising #Tech #news
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Let's celebrate Women's Day and review female sports coverage: what has changed over the last two years? Is it easy to watch and discuss women's sports now? Is it as available as it should be? What problems remain? Follow the link to learn more: https://lnkd.in/daTDxgCe
Anatomy of a rise: What’s going on with female sports broadcasting
watchers.io
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A decade ago, P&G launched the #LikeAGirl campaign, which was innovatively brilliant, breaking the silence around the negative perception of participating in sports “like a girl.” Ten years later, we’re seeing more female sports getting the attention of the media and advertisers alike. Ayelet K., Zoomd's UA Director, shares more insights on this matter and how marketers can play a role in boosting female role models, increasing female sports coverage, and positioning sports as a fun and social activity regardless of gender. Therefore, by supporting women in sports, #marketers can also boost their #brand perception among the consumers. #womeninsports #sportsmarketing #branding
Sports marketing strategies—how brands can keep women in the game
adage.com
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