Nate Black’s Post

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The real madness of March? Consuming March Madness... There are so many components to following along with the best tournament in sports. Apps I used to listen to/watch games: - HBO MAX - Paramount+ - Apple TV as hub to push me to the right app for the game I want to watch - SiriusXM to listen while cooking 2nd screen apps I used to supplement watching: - CBS Sports to check bracket (I'm in 1st 😎 ) - Bleacher Report to check scores - ESPN to read articles - DK and FanDuel to check bets . . . Some call this fragmentation, sure there's some of that, but fragmentation is an easy punching bag in the shift from linear to digital. What I see this as is digital unlocking more control of... How we consume. What we want to consume. Through the channel we want to consume. When we want to consume. Frankly, this is the reality all live sports have to combat given the volume of entertainment options and limited discretionary time and dollars people have. It's a powerful illustration of how the power balance has shifted from big network to little consumer (even if we have to put up with a bit of fragmentation 😉) #sportsbiz #sportsmedia #marchmadness

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