This is on point with the authenticity trend, forecasted around 2016/17, which is still relevant. The overstimulation caused by a bombardment of incoming media has made 'being yourself' a highly attractive competitive advantage. Key takeaway: keep it simple.
"Don’t overthink it, it’s a commercial" Little Black Book goes behind the work with Ogilvy's Chris Beresford-Hill, Steven Fogel, Doug Fallon & SMUGGLER's Randy Krallman, to find out why they gave #IslandWideRealty & its owner #TonyB the big ad treatment. https://okt.to/eYyoqR
