Nathan Etter’s Post

In the ever-evolving landscape of digital tools, #Adobe’s #AI #Assistant stands out as a game-changer for enhancing productivity and creativity. The AI Assistant in Adobe Experience Platform is redefining customer engagement within Adobe #Experience #Cloud applications like Adobe Real-Time CDP, Adobe Customer Journey Analytics, and Adobe Journey Optimizer. This generative AI tool is designed to unlock the power of data, providing natural and insightful conversational experiences that are both engaging and informative. What sets Adobe’s AI Assistant apart is its generative experience models, which capture Adobe product #knowledge and insights. These models are connected natively to your organization’s unique #enterprise data, campaigns, audiences, and business goals, all while adhering to your brand’s data #security standards. Embracing this innovative journey and unlock the full potential of Adobe’s AI Assistant with Comwrap Reply!

Adobe continues to lead in the DXP space with a robust ecosystem of solutions in AI, Commerce, and Marketing for a complete Martech offering. I read a stat that 17% of company sites are built on AEM. Looking forward to Adobe Summit to talk more about Rightpoint's Adobe practice and how we help our clients achieve their digital goals. #adobe #adobesummit

Exciting news from Adobe Summit! Yesterday, we had an amazing partner kick off followed by an inspirational keynote this morning. One of the highlights was Pfizer’s use of Adobe tools to connect with patients and providers in order to improve patient care and outcomes. From #GenAI and #commerce to the creativity suite, we are thrilled to partner with our customers to deliver accelerated outcomes. Check out the link below for more information on new AI integrations in Adobe Experience Platform. #adobepartners #adobesummit #adobesummit24

Adobe Announces General Availability of Adobe Experience Platform AI Assistant to Supercharge Enterprise Productivity New Delhi, 06th June 2024: Today, Adobe (Nasdaq:ADBE) announced the general availability of Adobe Experience Platform (AEP) AI Assistant, previewed at Adobe Summit in March 2024. This new offering enhances the productivity of experience practitioners through generative AI, while democratizing access to enterprise applications by bringing more individuals into content production and insights workflows. AEP is the solution of choice for organizations to build a single view of customers and engage them on every channel, used by leading brands including The Coca-Cola Company, Major League Baseball, Marriott International, General Motors, TSB Bank, Real Madrid and others. With AEP AI Assistant, brands can now deliver value to their organizations through a conversational interface that provides a deeper understanding of data and an ability to streamline workflows. Embedded within Adobe Experience Cloud applications including Real-Time Customer Data Platform, Adobe Journey Optimizer and Customer Journey Analytics, AEP AI Assistant can answer technical questions, automate tasks, simulate outcomes, and generate new audiences and journeys. These capabilities are brought to life through generative experience models, which capture Adobe product knowledge and insights based on an organization’s unique data, campaigns, audiences and business goals—all in a brand-safe way and with a privacy-first mindset. Adobe Dinesh Mishra Preeti Mishra Anjul Bhambhri #samuraiawards #samuraiawards2024 https://lnkd.in/guyCkT7J

🔍  Excited about my lineup at Adobe Summit, immersing myself in cutting-edge sessions while colleagues delve into Adobe Commerce, Experience Manager, and the groundbreaking Edge Delivery Service (EDS) for Adobe Commerce customers. My focus: I will further delve into Adobe's broader DX products like CDP, Target, and AJO, with a keen eye on GenAI's future. Here are my sessions: 5 Strategies for Cookieless Marketing [S506] All Things Audience with Adobe Experience Platform [S502] AT&T’s AI Personalization Success [S812] Crafting Compelling Journeys with CJA [S109] Personalized Mobile Moments with Adobe Journey Optimizer [L820] Growth Through Personalization Case Study [S521] Scaling Personalization with GenAI [S713] And of course, I'm eagerly anticipating the inspiring Keynotes and the fantastic Summit Bash. Can't wait to learn and share insights! 🚀 #AdobeSummit #DXProducts #GenAI #DigitalCommerce #adobesummit2024 #cdp #adobetarget #ajo

Adobe and IBM are revolutionizing customer experiences with personalized, AI-powered solutions. With the integration of IBM’s watsonx.ai into Adobe Experience Platform, Adobe and IBM are setting new standards in marketing, content creation, and brand governance. #AI #DigitalTransformation #Adobe #IBM #CustomerExperience #Innovation #HybridCloud #Marketing #Technology #Partnerships #AIinBusiness

🤖 An AI Assistant To Supercharge Further Your Adobe Experience Platform  Adobe's AI Assistant is transforming marketing workflows. It seamlessly integrates with Adobe Experience Cloud apps, helping boost productivity and enhance customer engagement through an intuitive interface. From automating tasks to providing data-driven insights, Adobe’s AI Assistant is changing how marketers work. Click the link here to read more ➡ https://lnkd.in/g-ganEfv #AdobeAIAssistant #MarketingAutomation #CustomerEngagement 

💎3 𝐀𝐈 𝐓𝐨𝐨𝐥𝐬 𝐟𝐨𝐫 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬𝐞𝐬 𝐛𝐲 𝐀𝐝𝐨𝐛𝐞💎 🔥Adobe Firefly: a suite of AI-powered tools that streamline workflows and enable advanced image generation and editing capabilities. 🔥Adobe Experience Cloud: AI-driven insights, content generation, and workflow automation, businesses use AI to interact with their customers, delivering personalized experiences at scale. 🔥Adobe AI Assistant: interact with documents, ask questions about the content or generate summaries about the key points. What's your favorite Adobe AI feature? 💡Follow 𝐀𝐈 𝐀𝐯𝐞𝐧𝐮𝐞 - 𝐘𝐨𝐮𝐫 𝐆𝐮𝐢𝐝𝐞 𝐭𝐨 𝐀𝐈 𝐓𝐨𝐨𝐥𝐬 𝐟𝐨𝐫 𝐏𝐫𝐨𝐟𝐞𝐬𝐬𝐢𝐨𝐧𝐚𝐥𝐬 𝐚𝐧𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬𝐞𝐬 #adobe #artificialintelligence #aitools #aiforbusiness #generativeai

With a fantastic #AdobeSummit 2024 in the rearview mirror, a few summary reflections: - GenAI was the central focus and appropriately so.  A narrower focus on individual Adobe products; attendees might have found themselves planning around overlapping interests or wanting for deeper dives, The sessions felt more curated - Beyond roadmap views, solid demonstration of increased interoperability and orchestration of Adobe's entire product suite - especially welcome news for Adobe Commerce users - Further support for crucial journeys that happen above and below the digital experience line, introducing orchestrated extensions to Sterling OMS and Zuora Revenue Manager with Subscriptions. - A great job getting in front of topics oft-overlooked in the current GenAI frenzy: - Best-applied, GenAI eliminates cycles, not staff. Leaders free their practitioners from cumbersome (yet necessary) tasks, like asset variant production, and redirect that effort to the kind of inventive and creatively impactful work that they were hired and prefer to do. - *Beginning* GenAI initiatives with upfront governance at the tool, process, and value orchestration level - A key differentiator of Firefly is transparency and explainability of their training imagery (public domain, licensed copyrights) - A “ready, fire, aim” approach can easily leave orgs on the wrong side of legal actions while developing use cases with cloud costs that exceed business value. - Shaq is a waaay more entertaining DJ than I could have imagined. Haters are welcome to fight me on Reddit. - Always excellent - the event coordinators, the AV staff, the ground crews, and everyone who brings our meals, serves the last drink we probably don't need, and who clean up after us.  - Something to think on or ignore: Aside from aiding the Lanyard Industrial Complex, the value of getting together is to build business and relationships. Our competition is also our community, our customers are more than currency, and we’re all just folks trying to find their way through the casino ;) Here's to navigating the journey with kindness and collaboration.#Innovation #Creativity #DigitalTransformation #AI #AdobeExperienceCloud

Adobe and AI. Changing the world through personalised digital experiences. Founded 40 years ago on the simple idea of creating innovative products that change the world, Adobe offers groundbreaking technology that empowers everyone, everywhere to imagine, create and bring any digital experience to life. Adobe is making the world more creative, productive and personalised with artificial intelligence as a co-pilot that amplifies human ingenuity. From students to creative professionals and from small businesses to the world’s largest enterprises, our customers are using Adobe products to unleash their creativity, accelerate document productivity and power digital businesses. Adobe Creative Cloud Adobe Creative Cloud gives anyone, anywhere the most powerful tools to express their creativity. Adobe Document Cloud Adobe Document Cloud modernises how people view, share and engage with documents. Adobe Experience Cloud Adobe Experience Cloud gives digital businesses everything they need to design and deliver great customer experiences. Adobe Express Adobe Express, our template-based web and mobile app, empowers everyone to create standout content. #TechyTuesday #ITMBusinessSchool #ESMEducation #AS2024 #Adobe #AdobeAndAI