National Literacy Trust reposted this
We’ve hit over 12,000 donations of The Gruffalo to children across the UK! ✨Earlier this year we launched our Gift a Gruffalo campaign in partnership with National Literacy Trust and Macmillan Children’s Books to match every copy of The Gruffalo bought from our stores or online at whsmith.co.uk with a donation of the iconic children’s book to communities where it is needed most. Running throughout the summer our amazing customers have already had a major impact with their purchases resulting in over 12,000 copies of The Gruffalo going to children across the UK. Reading is vital for improving early language, literacy, and communication skills, which are crucial for a child's development. These donations will provide children who may not currently own a book with the chance to discover the magic of reading and enhance their future life chances. But we’re not stopping there…with the campaign in place until 5th September there is still plenty of time for more customers to buy a copy of The Gruffalo today and make a significant difference, one book at a time! 📚 #ForEveryJourneyTheresAWHSmith #BookDonation
What a fantastic initiative, WHSmith! Over 12,000 Gruffalos gifted already - that's a whole forest of imagination taking root! Love how your customers are making such a positive impact on literacy. Keep up the brilliant work! #LiteracyMatters #ReadingChampions
Sean Toal. A great initiative and brilliant in store theatre.
Well done!
Great news!
The National Literacy Trust is so grateful for your support. Empowering people from disadvantaged communities with the literacy skills they need to succeed in life is our mission and collaborations with businesses like yourself and Macmillan Children’s Books help us to put books directly into the hands of children with the greatest need. Thank you!