National Research Group’s Post

As you've probably seen on your feeds, B Lab has concluded its investigation into a group of Havas agencies—who are no longer Certified B Corps. Our co-founder and co-director, Natalie Dean-Weymark, has championed our own B Corp certification and watched this investigation closely. Here's her take on the situation: "As an impact communications agency, we fully understand the weight of our role in shaping narratives and influencing public opinion. This situation reinforces our industry’s responsibility to thoughtfully consider the impact of our work and the clients we choose to collaborate with, so we can ensure that making a positive contribution to people and planet is always top of mind. We applaud B Lab for its thorough investigation and dedication to upholding the fundamental principles of the B Corp community." Read Nat's thoughts as well as contributions from other industry heavy-weights in B&T's article: https://lnkd.in/gnBCqDj7 #sustainabilitymarketing #bcorporation #greenwashing #marketingagency

During the #PRWeekCrisisComms panel "From Adversity to Advantage: How Purpose Enables Brands to Thrive Amid Crisis," speakers Sandy Skees from Porter Novelli, Sean Greenwood from Ben & Jerry's’s, Halley Knigge from REI, and Ayanna Robinson, MPP from Porter Novelli discussed the importance of brand purpose in navigating crises. They emphasized how aligning actions with values and demonstrating authenticity can build trust with consumers, even in challenging times. #PRWeekDC #crisispr #crisiscomms #crisiscommunications #PRWeekConference

At ADI, we meticulously assess your current standing, proactively build a positive reputation, and deploy robust crisis response plans when needed. Our team is dedicated to fostering trust and credibility, employing a mix of strategic communication, stakeholder engagement, and proactive monitoring. Whether it's mitigating potential risks or strategically enhancing your brand's image, we're here to ensure your organization is perceived positively in the eyes of your audience and stakeholders. #reputation #reputationmatters #reputationmanagement #yourcrisisexpert

We know that the era of data-driven decision-making is here to stay. Businesses are leveraging research to understand consumer behavior, fine-tune strategies, and deliver content that resonates with key audiences. We value research at OTH, and recently fielded a survey in partnership with Reputation Leaders Ltd to gauge consumer trust in companies when it comes to sustainability.      We found that when thinking about American companies in general, younger respondents were more trusting in them to do the right thing than older populations: Trust in brands to manage their environmental impact increased 33% among those who are under 45 while trust declined 40% among consumers 45 and older.     Your message matters and research can be the tool to ensure you’re honing it correctly. Learn more about what we do: https://lnkd.in/eMKgmsBa   

Feeling the pressure to weigh in on social-political issues but unsure when and how? 🤔 Discover actionable insights and expert advice in our on-demand webinar by IoD Aberdeen & Grampian Branch ☑Explore the complexities of this decision, including the short and long-term implications for organisations. ☑Discover key organisational protocols outlining when, why, and how leaders should speak up to minimise reputational risk and maximise impact. ☑Gain the tools and knowledge to speak up with clarity and purpose. Hear from speakers Dawn Bryan Bryan, Senior Vice President of Global Practice at The Kaleidoscope Group and Sarah Black, Founder of Athru Communications. Watch now for valuable guidance on addressing social-political issues effectively. ⤵ https://lnkd.in/eKQXPPcd #political #pr #businessadvice

Do touchpoints impact reputation? We looked at the correlation of touchpoints and perceived reputation and came across some insightful findings. Check out the slides below to see what they are. More insights? Download our latest report on reputation management in the stakeholder economy here:  https://lnkd.in/eCfmYRkv #ReputationIQ #REPUTATIONINSIQHTS #reputationmanagement #communications #FGSGlobal #ourinsightsyourimpact

Bold businesses understand that reputation management is a strategic priority in today's landscape. Invest in safeguarding your brand's credibility through vigilant reputation monitoring. Stay proactive in addressing feedback and resolving issues promptly for a stellar reputation. Let us help you elevate your brand's standing with expert reputation management services. #newfrontierconsulting #digitalmarketing

Crisis management isn't just about fixing a mistake—it's about protecting your brand's future. Crisis authority Melissa Agnes breaks down the $700 million-a-day mistake that United Airlines made and the lasting impact on their reputation. Learn how to build invincible brands that prioritize people over profits with Melissa’s expert insights. Her global keynote PR thought leadership is available on-demand for your team. Choose from 15-minute, personalized video presentations Melissa records just for your company, or her Think:Live, which is a Zoom meeting AMA drop-in! Make sure your brand is crisis-ready: https://lnkd.in/gqYcXSXr  #CrisisReady #PR #PRStrategy #CrisisManagement

Since 2020, companies and brands have been drawn into a near constant frenzy around societal and political issues. This requires CCOs, CMOs and all C-suite leaders to gather and assess if and how to respond. Andrea Hagelgans, SVP on our Strategic Communications team, shares what she hopes to see companies think about when preparing for external and internal communications about issues that arise. See how you can prepare your issues management plan in her recent article for PRWeek: https://lnkd.in/dC6Jducp