National Deaf Center on Postsecondary Outcomes’ Post

Have you ever had a Silent Salesperson work for your business ? 🤔 That's what we did for Ricoh Australia They wanted to convey a consistent message around their newly launched business machines We proposed an additional use for them that would become their Silent Salesperson 🤑 We suggested that every time a technician went out to service or repair an existing Ricoh machine, that the technician takes these video brochures with them When they arrive at their customers offices, they would generally speak with the Office Manager The technician would say to the Office Manager "Take a look at our video brochure which have our newly launched machines highlighted, while I am repairing/servicing your existing ones" What did this achieve ? 👀 They got the attention of the decision maker in the office 👀 This was NOT a hard sell process, but rather a soft sell process 👀 The Office Manager was receptive to looking at the newly launched machines, as the technician was at their offices, helping them with existing machines A win-win situation for Ricoh and their customer 𝗜𝗙 𝘆𝗼𝘂 𝗮𝗿𝗲 𝗵𝗮𝘃𝗶𝗻𝗴 𝘁𝗵𝗲𝘀𝗲 𝘀𝗮𝗺𝗲 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝘀 𝗢𝗥 𝗸𝗻𝗼𝘄 𝗼𝗳 𝗮𝗻𝘆𝗼𝗻𝗲 𝗶𝗻 𝘆𝗼𝘂𝗿 𝗻𝗲𝘁𝘄𝗼𝗿𝗸 𝘁𝗵𝗮𝘁 𝗮𝗿𝗲 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗶𝗻𝗴 𝘁𝗵𝗲 𝘀𝗮𝗺𝗲 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝘀.... I would welcome a conversation with them Share you experiences in the comments below #videobrochures #video #innovation #creativity #marketingideas #brandingtips

Living Up To MY Logo of 5C ... (Warning!!! : Pharma-related article ... others may not identify with the relevance & implications) ... (Scroll down for the slide) Information overload ... Elaborate Product information ... Elaboration Medical deliberations/notes ... These are 3 hallmarks of complicated MR Training & Compromised Customer Communications. Here I present an example of how the ESSENCE of 100+ slides (made originally) can be summarized into 1 slide/page, explaining ALL the important Promotional Features & Benefits. The "substantial" information should ONLY BE a starting point ... the final COMMUNIQUE should be as Concise & Customized & Creative as possible. Those of you who read this may not entirely understand the 1-slide since u may not b familiar with the product and its background medical scenario ... but take my word for it that it was welcomed with open arms (and mind) by the recipients and they are deploying it in diverse ways to promote their product. The slide is animated and things are explained in a gradual, stepped manner preventing any "overdose". I can do the same for you too ... connect ...

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Sometimes you have to be aggressive...   The dramatic decrease in in-office print volumes created a once-in-a-generation opportunity for Brother for Business. The strategy? Go right at those over-priced, over-sized copiers.   Read our full list of Top Ten Inarguable Truths About Advertising here. http://bit.ly/smanyctruths

Confused about which label type suits your product best? Let our experts guide you! We'll help you choose between pressure-sensitive and non-pressure-sensitive labels for optimal results. #LabelExperts #PrintingAdvice

Did someone say 'General Election' This little lot came through my letterbox today, all in one go 😯 It's a mixture of Direct Mail and Door Drops, both of which, as many of you know, are media channels that are very close to my heart. But, while I whole heartedly understand the reasons the political parties embrace printed media at a vital time such as this, I cannot help but think these could have been planned better 🤔 Receiving 3 items from the same political party, and 2 from another, on the same day......,..is this not overkill? Whilst the items are different in their creative and messaging, I cannot help but think the impact of each individual piece is lost when delivered alongside the other items. What do you think? #print #printedmedia #printplanning #campaignplanning

At Platestters, we understand the critical role prepress plays in your operations. That's why we're dedicated to offering top-notch services tailored to your unique needs, ensuring your machines stay running smoothly without breaking the bank. https://bit.ly/3Y7JJeZ

At Platestters, we understand the critical role prepress plays in your operations. That's why we're dedicated to offering top-notch services tailored to your unique needs, ensuring your machines stay running smoothly without breaking the bank. https://bit.ly/3Y7JJeZ

When DIY turns into “Do I Yell?” it’s time to call in the experts at On-site LaserMedic. 😅 The printer in your office isn't just a machine—it's the silent partner that keeps your workflows smooth and your documents crisp. But when it starts throwing tantrums, a curious peek inside can lead to a cacophony of broken parts and frazzled nerves. 🖨️💥 Don't let curiosity turn into calamity. Our team at On-site LaserMedic is equipped with the expertise and the tools to handle the most intricate of printer woes. So next time your printer decides to go off-script, remember, it’s not just a job for anyone—it’s a job for On-site LaserMedic. Reach out to us before your curiosity becomes the next office legend. 📞🌟 https://lnkd.in/gmwz_62E #OfficeAutomation #PrinterMaintenance #OnsiteLaserMedic #OfficeProductivity #Expertise #OSLM

❓How do I convince my boss to approve the purchase of color management tools? Good question! This blog walks you through how to make your case depending on the main concerns each key stakeholder may raise - including capital expenditure constraints. https://bit.ly/42G5V0v #colormanagement #colormanagementsolutions