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We're only 7 weeks away from the New Year! For us marketers, it's a time to think about 2024 budgets, closing off the year strong and ways we can maximize ROI. While the holiday hustle is well underway for me, so is the marketing hustle ;) #marketinghustle #endofyeartactics #aventigroup

ENGAGING BOARDS ON THE FUTURE OF MARKETING At many companies, the whole organization is becoming more responsible for customer engagement. A few are extending this thinking to the boardroom.And perhaps, marketing isn't an exclusive reserve if those in sales and other related functions ,it's cut across all rank and file of forward looking organization or companies As trends such as social media, the mobile Web, and proliferating data streams rapidly redefine what it means to be on the cutting edge of marketing, the organization as a whole is becoming more responsible for customer engagement. In previous articles, we’ve described how an organization-wide commitment helps companies ensure access to the steady diet of wide-ranging inputs they need to stay ahead of the curve. Some companies are extending this thinking to the boardroom. While it’s still early days, and the dynamics will of course differ by industry and company, a closer look at what a handful of organizations are doing provides food for thought about the benefits of having boards engage with the fast-paced evolution of marketing. Bringing the board into marketing When a new CEO took the directors on a tour to visit innovators and peer companies in the United States and (later) Europe, one Asian technology-services company began to discover the value a board can bring to marketing. The CEO’s intent was to instill among board members a shared sense of the need for fundamental changes in the company’s growth goals and to build enthusiasm for a major efficiency drive. and Infact institutionalized a mindset that allows everyone to market their organization , promote the brands and carry shoulder-high the company agenda, uphold the vision and live by it's vision In addition to accomplishing those goals, the visits created a new sense of urgency about the company’s need to diversify both the range of channels it used to interact with customers and the points in the customer relationship where it would emphasize deep engagement. The board’s commitment helped overcome internal opposition, and the company embarked on a dual program of restructuring its channels and acquiring or partnering with third-party providers whose services could help enrich its offerings at various points in the customer life cycle. The results thus far have been impressive—customer satisfaction has increased by 20 percentage points, market share in core services by nearly 10, and profitability has increased correspondingly. Meanwhile, the company has continued sending its corporate directors on fact-finding trips in a variety of geographies, with the intention of shaking up the directors’ thinking and encouraging them to spot overlooked opportunities. Such board missions can deliver unexpected insights thanks in no small part to the diversity of experiences and perspectives that well-chosen boards can bring to bear. #africasglobalbank #ceos ,

Maximize customer lifetime value with Octane AI’s post-quiz flow! 🚀 Learn from quiz experts how to transform quiz-takers into loyal customers and brand ambassadors. 🛍️ Dive into the art of crafting hyper-personalized follow-ups that delight and convert. Timing is key—strike while the experience is fresh for maximum impact. 🕒 Get the inside scoop on the top strategies for the perfect first email, ensuring a seamless transition from quiz to purchase. 💌 Join 10,000+ brands already boosting their sales with AI-driven personalization. #Ecommerce #CustomerEngagement #OctaneAI1

Unlock the power of cross-channel marketing in 2024! Discover insights and recommendations for B2C marketers navigating this dynamic landscape. Stay ahead of the curve with innovative strategies that harness the potential of multiple channels for maximum impact. https://lnkd.in/ggpZEXWB #CrossChannelMarketing #B2C #MarketingStrategy #DigitalMarketing #CustomerEngagement #DataDriven #Innovation

🌐 Navigating B2B Success Post-Cookies: Time to embrace Programmatic B2B. As traditional approaches face challenges, notably with 2024's cookie deprecation. it's time to adapt, particularly in Programmatic B2B: 🎯 Overcome Neglect: Prioritizing brand development is crucial, shifting from 'Demand Capturing' to comprehensive 'Demand Generation.' Redirect efforts to tap into the untapped 95% of potential clients. 🚀 Breaking Buyer Apathy: A New Narrative ✅ Elevated Brand Visibility for recognition, trust, and credibility in a cookie-less world. ✅ Fuel Demand Generation, crafting a new narrative to engage the elusive 95% not actively in the market. Explore this transformative approach in our latest blog entry. Navigate the cookie-less era and redefine B2B success! 🚀📈 https://lnkd.in/gBPkrxGK

📈 Benchmarking Engagement: Setting the Standard for E-commerce in 2024 📈 As we wrap up our exploration of email marketing insights, it's essential to contextualize our findings within the broader landscape of industry benchmarks. Here's a glimpse into the key engagement KPIs shaping e-commerce in 2024: 🎯 Campaigns Benchmark: Open Rate: Our campaigns are exceeding expectations with an impressive open rate of 51.2%. This metric reflects the effectiveness of our subject lines and pre-header text in capturing recipients' attention and encouraging them to explore further. Click Rate: While click-through rates for campaigns stand at 2.01%, they remain an area ripe for improvement. Optimizing content and calls-to-action can further elevate engagement and drive conversion opportunities. Unsubscribe Rate: At a minimal 0.31%, our unsubscribe rate suggests that our campaigns are resonating well with our audience, minimizing attrition and fostering ongoing connections. 🚀 Automation Benchmark: Open Rate: Automation continues to outperform, boasting an impressive open rate of 67.18%. This underscores the heightened relevance and timeliness of automated messages, capturing recipients' interest and prompting immediate interaction. Click Rate: Automation truly shines in terms of click-through rates, with a remarkable 6.59%. This highlights the power of personalized, behavior-triggered communication in driving meaningful engagement and guiding recipients along the customer journey. Unsubscribe Rate: While slightly higher than campaigns at 0.78%, the unsubscribe rate for automation remains relatively low. You will experience the unsubscribes to be the highest for your welcome emails, but pay attention on other flows like remarketing and post purchase, to make sure you are not losing valuable subscribers.

Customer engagement, retention and conversion is not something to fool around with. Get your facts and myths on Multichannel marketing strategies answered and adopt what works. https://lnkd.in/eVs5bGhq

How Can Your Ecommerce Brand Maximize Customer Acquisition? Jennifer Hacker, Director of Integrated Media at adQuadrant, shares valuable strategies for increasing customer acquisition and maximizing Customer Lifetime Value in #ecommerce. Highlights from her insights include: Lifecycle Marketing for Every Customer Stage: Implement consistent messaging across all channels to guide customers through their journey, enhancing brand loyalty. Value-Added Content to Foster Engagement: Produce educational and insightful content that complements your products, establishing your brand as a trusted resource. Embrace Automation for Personalized Engagement: Use automation tools to send targeted emails or SMS messages, boosting engagement and repeat business. Explore the full article for actionable advice on refining your ecommerce strategy. https://lnkd.in/gpbeZAVz

🔥 Strategies to Foster Customer Loyalty in the Age of Digital Marketing 🔥 Are you looking to strengthen customer loyalty and retain your existing clientele in today's digital landscape? 🚀 Here are some powerful tactics to help you achieve just that: ✉️ Smart Email Targeting: Boost engagement by segmenting your email list based on purchase history, interests, and demographics. Deliver personalized email campaigns featuring relevant promotions, loyalty programs, new product announcements, and valuable educational content. 📚 Compelling Content: Establish yourself as an industry expert and address your customers' pain points by creating engaging and informative content. Leverage blog posts, articles, ebooks, infographics, and webinars to capture their interest and nurture lasting relationships. Share this content across your digital channels to maximize its reach. 💪 The Power of Social Media: Engage with your audience on popular social media platforms such as LinkedIn, Facebook, TikTok, WhatsApp, and Instagram. Be responsive to comments and messages, run exciting contests and giveaways, and provide exclusive behind-the-scenes glimpses of your company. Encourage social sharing by using relevant hashtags and offering incentives for user-generated content. 🎁 Loyalty Programs: Reward your loyal customers for their unwavering support by implementing a robust loyalty program. Offer points, discounts, or exclusive rewards based on their purchase history. This incentivizes repeat purchases and deepens the bond of customer loyalty. 🎯 Effective Retargeting: Utilize retargeting ads to reconnect with customers who have previously interacted with your brand online. Remind them of abandoned carts, showcase new products tailored to their interests, or offer special promotions that capture their attention. 🔑 Personalization is Key: Tailor your marketing messages to resonate with each customer's specific needs and preferences. By understanding their individual requirements, you can deliver personalized experiences that make them feel valued and understood. 📊 Data Analysis is Essential: Continuously analyze website analytics and social media insights to measure the effectiveness of your campaigns. Utilize these insights to make data-driven adjustments and optimize your marketing strategies for maximum impact. 🌟 Exceptional Customer Service: Go above and beyond to provide outstanding customer service. Respond to inquiries promptly, address any issues efficiently, and strive to exceed customer expectations. Building trust and fostering positive relationships will transform your existing customers into passionate brand advocates. By implementing these customer-centric strategies, you can cultivate loyalty, strengthen relationships, and drive long-term success in the ever-evolving world of digital marketing. 🌐💼 #DigitalMarketing #CustomerLoyalty #MarketingStrategies

Maximize your end-of-year impact with strategic B2B product marketing tactics that promise rapid ROI and set the pace for the year ahead. 🔗 Read here: https://ow.ly/jkfg50Q5iyj #ROI #ProductMarketing #B2BMarketing #MarketingStrategy