native’s Post

Adam Warburton and I are delighted to be attending PP and Anti Con next week, let us know if you will be there and would like to hear more about how our new Curation offering using contextual intelligence can help you with the following. 🔸 Reach unique and valuable audiences at scale without reliance on fragile 3rd-party cookies or legacy identifiers.  🔸 Increase transparency and improve control of inventory included in ad buys by consolidating suppliers, to separate premium, brand-safe placements from the junk. 🔸 Measure and optimize campaigns using “upstream” supply-side signals to drive efficiencies and improve campaign performance.  🔸 Seamlessly manage and scale coveted Private Marketplace deals across multiple publishers and targeting tactics.

Graduation parties and schools getting out means that "Back to School" is only a couple months away (too soon?). But, it's never too early to start planning your marketing campaigns. Fruit of the Loom, Walmart's Retail Media Network, GDS&M and The Trade Desk collaborated to reach consumers who may not visit physical stores as much as they used to. With a total campaign ROAS of $10.50, they were able to successfully reach new consumers offsite and increase repeat purchases from brand loyalists. Check out this quick 2-minute video to learn more. #marketing #backtoschool #retailmedia #digitalmarketing

🛍️ The integration of e-commerce and social media doesn’t always work out when it feels forced or invasive. For instance, if a brand bombards its followers with constant, aggressive sales pitches and shoppable links in every post, it risks turning its social media feed into a virtual catalogue, which can be off-putting. 🚨 Followers might start to disengage, perceiving the brand’s social presence as purely transactional rather than community-oriented or informative. ⚖️ The key to successful integration of e-commerce and social media lies in maintaining a balance: providing easy shopping options while continuing to deliver engaging, valuable, and relevant content that resonates with the audience. #ThinkConversation #ECommerce #SocialMedia

🚨Retail media isn't just for big brands!🚨 RMNs are expanding their offerings to attract small and medium-sized businesses, with Roundel, Target's retail media network, at the forefront of the channel's democratization. As of August 1, 2024, onboarding is available for Roundel Media Studio, a self-service hub tailored to empower SMBs to execute effective campaigns that were previously beyond their reach. The platform's benefits include: ✔️ Accessibility ✔️ Cost Efficiency ✔️ Advanced Targeting ✔️ Scalability ✔️ Detailed Analytics Find out more about how Roundel is opening up new avenues of growth for SMBs via digital advertising: https://okt.to/JsqYQz

🚨Retail media isn't just for big brands!🚨 RMNs are expanding their offerings to attract small and medium-sized businesses, with Roundel, Target's retail media network, at the forefront of the channel's democratization. As of August 1, 2024, onboarding is available for Roundel Media Studio, a self-service hub tailored to empower SMBs to execute effective campaigns that were previously beyond their reach. The platform's benefits include: ✔️ Accessibility ✔️ Cost Efficiency ✔️ Advanced Targeting ✔️ Scalability ✔️ Detailed Analytics Find out more about how Roundel is opening up new avenues of growth for SMBs via digital advertising: https://okt.to/6VIetH

Gen Z already wields $9.8 trillion in purchase power. That makes them an uber-lucrative target audience for your brand. Yet, to reach this generation of “digital natives,” you shouldn’t only go online. In fact, 59% of Gen Z enjoy receiving mail, and more than half said they bought something within the past six months after receiving a direct mail piece. Head over to the PebblePost blog to see why our Programmatic Direct Mail presents the perfect blend of digital and physical marketing to appeal to Gen Z shoppers. https://bit.ly/4dfbnwI #GenZ #GenZTrends #programmaticdirectmail #directmail #performancemarketing #digitalmarketing

Campus media 🤝 word of mouth marketing… As marketers, we all know that word of mouth is the holy grail, right? We recently sat down with consumer behaviour specialist Kate Nightingale to discuss the psychology behind Gen Z consumer trends, and one of the hot topics was the importance of word of mouth marketing. Our research shows that Gen Z students are more likely to get purchase tips from family and friends (52%) than any other source. So, where does campus media come in? In this clip, Kate explains how embedding your brand within Gen Z’s lives and enhancing their daily experiences is key to getting them talking about your brand. With Gen Z students spending an average of 19 hours a week on campus - and 86% of them open to seeing Black Friday deals—there’s no better place to meet them. And with native, reaching these young consumers through experiential, digital, and OOH channels has never been easier. Want to learn more? Get in touch today - https://bit.ly/47Ry60M #StudentMarketing #GenZMarketing #BlackFriday #BFCM

Navigating the New Era of Retail: Gen Z, Social Commerce, and Creator Economy🛒 Unveil the seismic shifts in retail as Gen Z redefines the game and social commerce becomes the ultimate frontier for brands. Dive into our latest blog post, where we unravel: 🛍️ Social Shopping Takes Over: The End of Traditional Browsing 💬 Transitioning from Selling Products to Engaging Consumers 📈 Tapping into the Rise of Social Commerce 🚀 Boosting Sell-through with Experiential Campaigns Read our blog post for deeper insights into navigating this retail revolution! #GenZ #SocialCommerce #RetailTrends https://lnkd.in/g74riRip

Who’d have thought it? Student Brand Ambassadors are the perfect way to lean into this! 🤯 Word of mouth is still key with Gen Z - and combining Campus media with SBAs is a brilliant way to get students talking about your brand. 🎯 At native, we’ve seen how effective Student Brand Ambassador programs can be in building real connections on campus. With Gen Z spending an average of 19 hours a week there, it’s the perfect space to engage them. Curious to know more? Always happy to chat. 🚀

Gen Z already wields $9.8 trillion in purchase power. That makes them an uber-lucrative target audience for your brand. Yet, to reach this generation of “digital natives,” you shouldn’t only go online. In fact, 59% of Gen Z enjoy receiving mail, and more than half said they bought something within the past six months after receiving a direct mail piece. Head over to the PebblePost blog to see why our Programmatic Direct Mail presents the perfect blend of digital and physical marketing to appeal to Gen Z shoppers. https://bit.ly/4gGsNFA #GenZ #GenZTrends #programmaticdirectmail #directmail #performancemarketing #digitalmarketing