native’s Post

Any brand or marketing pros with a spare 3mins, I highly recommend you watching this clip from our latest Gen Z webinar. Freshers season started this month. Today is a significant landmark for us at native, as it kicks off the busiest 3 weeks of this period. Campuses and events like the Freshers Fairs are attracting big Gen Z footfalls. For a large proportion of these young adults, they are actively looking to engage with products and services. We are seeing in real time, the immediate positive impact it is having for the brands that have adopted IRL as part of their strategy. Kate Nightingale (Kasia Slowikowska) summary regarding the importance of face-to-face engagement to win Gen Z's as a consumer, perfectly aligns with what we see every September and why these brands are winning over this audience. Digital channels are seen as the 'safe' route to Gen Z, but there is a lot of noise and competition online. The way to win them is to also meet them in person, at the right moments.

Looking for ideas on how to connect more effectively with Gen Z? Grab your brew of choice and watch this insightful webinar which unpacked the psychology behind their shopping habits as we approach shopping szn. Gen Z love to connect with brands physically - 90% of the students we surveyed stated that they want these immersive, meaningful IRL experiences. In this short excerpt Kate Nightingale (Kasia Slowikowska) talks about the power of meaningful moments, popping up unexpectedly to add value and ways to build an attachment between their identity and your brand. So many golden nuggets here - enjoy!

🛒💥 Picture this: It's a lazy Saturday morning, and you're comfortably nestled in bed with a warm cup of coffee, browsing through your go-to online shopping site. Suddenly, you spot the boots you've been dreaming about for ages. They're fashionable, snug, and perfectly suited for the chilly winter ahead. Just as you're about to add them to your basket, a text from a friend pops up on your phone, asking if you're set for brunch. With thoughts of avocado toast and mimosas on your mind, you shut down your laptop, leaving the boots behind. 🛒💥 That evening, after returning home and casually scrolling through Instagram, an advertisement from that very store appears. The boots are there again, looking right at you, beneath a banner declaring "20% off – limited time only!" Your earlier online activity has been noted by real-time data analytics, prompting the store’s sophisticated marketing mechanism to send out a customised reminder with just the right incentive to complete your purchase. 💡 This approach of utilizing dynamic marketing strategies driven by immediate data insights enables merchants to engage customers precisely when it matters most, pushing them gently over the line into making a decision before they move on or forget entirely. Are you intrigued by 5 revolutionary insights that could significantly benefit #retailers during this year's Black Friday and Cyber Monday events? Then this blog is meant for you 👉: https://gag.gl/6EDeJJ #Data #DataStrategy #RealTime

Are you ready to launch a new product this Black Friday/Cyber Monday?   Before you pull the trigger, let’s talk strategy.   BFCM isn't just busy; it's chaotic.   With customers bombarded by deals from every direction, it’s like launching a rocket in a fireworks show. Your shiny new product risks getting lost in the noise.   Last year, brands that launched during BFCM learned a valuable lesson: releasing new products during BFCM is like bringing a salad to a barbecue. Sure, it has its place, but everyone’s going for the burgers.    According to Adobe Analytics, consumers are often laser-focused on discounts during this frenzy, overshadowing any new product offerings.    Why?   It’s all about attention. During this period, shoppers are primarily hunting for the best deals, not new products.   What’s the solution?   Wait.   Use the time to build anticipation. Craft emails that tell a story, create teasers, and engage your audience without pushing for an immediate sale.   This way, when the time is right—after the holiday rush—you can present your new product with the attention it deserves.   Imagine this: A launch that stands out because your audience is ready to listen. #bfcmtips #ecom

🛒💥 Picture this: It's a lazy Saturday morning, and you're cozied up in bed with your favorite coffee in hand, browsing through an online store. You come across the dream pair of boots you've had your eye on for ages. They're stylish, comfy, and just scream winter chic. Just as you're about to snag them, a message from a friend pops up, inviting you out for brunch. Caught up in the excitement of avocado toast and mimosas, you shut down your laptop and the boots slip your mind. 🛒💥 Later on, while lounging at home flipping through Instagram, an advertisement from that very store appears. The same boots are featured prominently with a tempting offer: "20% off – limited time only!" Your earlier browsing habits have been noted by the store's advanced marketing tools, prompting them to send a tailored nudge right when it matters most. 💡 This approach to marketing utilizes real-time data to effectively engage customers precisely when it counts, pushing them towards making a purchase before they move on or forget. Leveraging these immediate insights allows businesses to capture sales that might otherwise be lost due to distractions or abandoned shopping carts. Are you keen on discovering 5 transformative insights that can set #retailers up for success this Black Friday and Cyber Monday? Then check out this blog 👉: https://gag.gl/6EDeJJ #Data #DataStrategy #RealTime

[Promoted] Q4 is approaching fast – the most critical season for brands and agencies. But why is it so crucial, and what should you focus on? Q4, also known as peak season, presents unique challenges and opportunities: - High sales demand driven by major events like Christmas, Black Friday, and Cyber Monday - The push to fully utilize remaining budgets before year-end - Increased competition for attention, making real-time optimization essential - The need to plan new budgets and strategic priorities for the upcoming year Brands face a balancing act: executing efficient short-term campaigns while staying strategic for the future. This might mean expanding into new audiences or fostering fresh communities. For agencies, being both reactive and proactive is key. In this content series, we’ll show how META’s AI tools can help you master these challenges, optimize for now, and plan for next. What is your strategy for peak season? __ w/ Sarah Emmerich, Saurabh Kakade, Tim Rath and friends ❤️

Is your Q4 strategy ready for exclusive content drops? Done right, they create excitement, drive engagement, and build loyalty just in time for the biggest shopping season. Here’s how to get it right: 1️⃣ Plan for Timed Releases: Coordinate content drops with key dates—Black Friday, Cyber Monday, or even product anniversaries. 2️⃣ Create Layers of Exclusivity: Offer early access to VIP customers, loyalty members, or newsletter subscribers before the public. 3️⃣ Leverage Multiple Channels: Use email, social media, and SMS to hype your drop and remind people it’s limited. 4️⃣ Track Engagement Depth: Look at metrics like click-through rates, open rates, and repeat visits to see which offers resonate most. Exclusive drops aren't just about content—they’re about belonging. Make people feel part of something special, and they’ll keep coming back. #SocialCurrency #MarketingStrategy #Q4Planning #ExclusiveContent #CustomerLoyalty #MarketingTips #HolidaySales

"Unlock the Power of Q4: Strategic PR for Holiday Success" 1. Holiday Shopping Surge: Q4 includes key shopping holidays like Black Friday, Cyber Monday, and the winter holidays, providing prime opportunities for brands to capture consumer attention and drive sales. 2. End-of-Year Campaigns: Many brands launch special campaigns to close out the year strong, making it essential for PR strategies to stand out in a crowded market. 3. Media Opportunities: Media outlets often focus on holiday-related content, gift guides, and year-in-review features, offering valuable opportunities for brand visibility. 4. Annual Reviews: Q4 is also a time when companies assess their yearly performance and plan for the next year, making it a strategic moment to influence future decisions and set the tone for the upcoming year.

🛒💥 Picture this: It's a leisurely Saturday morning, and you're comfortably nestled in bed with your favorite coffee in hand, browsing through an online store. Suddenly, you spot the ideal boots you've been eyeing for ages. They're fashionable, comfy, and perfectly suited for the winter season ahead. Just as you're about to add them to your shopping cart, a text from a friend pops up, asking if you're set for brunch. You shut down your laptop, thrilled at the prospect of avocado toast and mimosas, leaving the boots behind. 🛒💥 That evening, while scrolling through Instagram at home, an advertisement from that very store appears. The boots are there again, this time with a "20% off – limited time only!" banner. Your earlier browsing activity was monitored using real-time data insights, prompting the store's clever marketing system to send a customized reminder with an enticing offer to encourage you to complete your purchase. 💡 Such proactive marketing strategies utilize real-time data to engage customers precisely when it matters most, providing that gentle push needed to convert interest into sales before opportunities are missed. Leveraging these insights allows companies to capture customer attention despite distractions or forgotten shopping carts. Keen on discovering 5 revolutionary insights that will empower #retailers to thrive this Black Friday and Cyber Monday? Don't miss out on this blog 👉: https://gag.gl/6EDeJJ #Data #DataStrategy #RealTime

Want to know how to stand out during the biggest shopping season of the year? Join us for Part 2 of MindArc’s Black Friday Cyber Monday #webinar mini-series, where we’ll be diving deep into strategies that move the needle for your eCommerce business and give you practical examples for how to turn browsers into buyers. We’re excited to have Pär From from Nosto and Neville Ewers, MindArc’s Head of Design, sharing their expertise on personalisation, design, and conversion-boosting tactics tailored for Black Friday and Cyber Monday. In this session, you’ll discover: ✨ How to understand your audience and make data-driven decisions. ✨ The magic of personalisation to captivate and convert. ✨ Proven techniques to boost your AOV and attract new shoppers. ✨ Tips for creating shoppable landing pages that drive results. ✨ How to optimise your design and user experience for a killer online store. With Black Friday and Cyber Monday just around the corner, this is your chance to get ahead and prepare for success. Register now and set your online store up for BFCM success: https://lnkd.in/gDDdyegc #BFCM #BlackFriday #CyberMonday #Insights #Personalisation #UXstrategies #Register Michaela Lundberg Rhiannon Davies Sean Pieres David Mulgrew Usman K. Edward Sinclair Millicent Morgan