Naturally Chicago’s Post

Recapping key insights from the Marketing & Strategy Club - LBS virtual conference on Trends for Tomorrow. Professor Freek Vermeulen's Strategy-Making predictions were bold. We have been on a De-diversification wave since the 1980s as companies shifted their focus to creating more value and shareholders reverted to diversifying their own portfolios rather through investment in conglomerates. But with corporations looking to strategically expand into new products, services, or markets to reduce risk in current volatile markets/economies and capture new opportunities will bring the return of diversification. James Calvert (M&C Saatchi), Michael Ross (LBS Executive Fellow) and Alastair Banks (Optix Solutions) brought their SME, Large Enterprise and Academia experience to discuss the impact of Generative AI within Marketing, how they see it changing their industries and how careers and jobs will evolve in the age of Gen AI. Perhaps most interesting is that it’s not going to be Artificial Intelligence that will take your job, but rather someone who knows AI really well. Thanks to all our speakers and team for making this a success. #londonbusinessschool #strategy #marketing #GenAI

Reflections from Cannes Lions 2024 Our CEO, Aaron Fetters, shares his insights and key takeaways from the prestigious Cannes Lions 2024. From thought-provoking sessions to innovative campaigns, discover the trends that are shaping the future of marketing and how they can drive your brand's success. Read the full blog to dive deep into Aaron's experiences and reflections from this year's event 🔗 https://ow.ly/1xNi50SPxU7 #CannesLions2024 #MarketingInnovation #LeadershipInsights #TransparentPartners #DigitalMarketing #BrandStrategy #CEOReflections

🌟 Exciting Opportunity for Private Brand focused Retailers, Solution Partners, and Manufacturers! 🌟 Are you passionate about shaping the future of private brands? Look no further! The Velocity Institute is thrilled to announce our upcoming Conference + Expo, taking place from May 13-15, 2024 in Charlotte, North Carolina. As leaders in the private brand industry, we are dedicated to fostering innovation, collaboration, and growth. This event is the perfect opportunity for retailers, solution partners, and manufacturers to come together and explore the latest trends, technologies, and strategies shaping the private brand landscape. We are now extending a special invitation to sponsors who share our commitment to building private brands. By sponsoring the Velocity Institute Conference and Expo, you'll have the opportunity to: ✅ Showcase your products and services to a targeted audience of industry professionals ✅ Network with key decision-makers and thought leaders in the private brand space ✅ Gain exposure and visibility for your brand through extensive marketing and promotional efforts ✅ Position your company as a leader and innovator in the private brand industry Join us in shaping the future of private brands at the Velocity Institute Conference and Expo. Don't miss this opportunity to connect, collaborate, and grow with industry leaders from around the world. For more information about sponsorship opportunities and benefits, please visit https://lnkd.in/gAnBinam Let's build the future of private brands together! #PrivateBrands #VelocityInstitute #ConferenceAndExpo #SponsorshipOpportunity #Retailers #SolutionPartners #Manufacturers #Innovation #Collaboration #Growth https://lnkd.in/epTXN-gJ

First time upgrading to an island both this tradeshow season? As exhibitors move on up to bigger and better space, sometimes the costs can get ahead of them. Hiring an exhibit house might not be in the cards. With pre-packaged free-standing LED kits, F2B Services is changing how to think about impact and designing LED activations with exhibit pain points in mind. An LED Cube is the perfect center piece to attract and compel from multiple angles without the costs of custom designs and hours of time with vendors. Build your brand experience from the center to the aisle. #digitalstorytelling #ledscreen #brandawareness #savetime

The event industry has always been, by definition, a people business. And what our people are seeing is that certain people at certain brands are making big lifts for their companies and, as a result, for the entire industry. From new faces to some familiar ones, click to see who is on Event Marketer's Watchlist - influencing the industry’s next chapter.

The event industry has always been, by definition, a people business. And what our people are seeing is that certain people at certain brands are making big lifts for their companies and, as a result, for the entire industry. From new faces to some familiar ones, click to see who is on Event Marketer's Watchlist - influencing the industry’s next chapter.

Did you know? Creating personalised event experiences can significantly boost brand recall among attendees. Tailoring your events to individual preferences helps in making a lasting impression and fostering stronger connections with your audience. Elevate your event strategy with Gravity Pull’s expertise in personalised event planning. #EventPlanning #BrandLoyalty #PersonalisedEvents #AttendeeEngagement #MemorableEvents #EventMarketing #GravityPullEvents #BrandExperience #EventSuccess #EventTips

The event industry has always been, by definition, a people business. And what our people are seeing is that certain people at certain brands are making big lifts for their companies and, as a result, for the entire industry. From new faces to some familiar ones, click to see who is on Event Marketer's Watchlist - influencing the industry’s next chapter.

The event industry has always been, by definition, a people business. And what our people are seeing is that certain people at certain brands are making big lifts for their companies and, as a result, for the entire industry. From new faces to some familiar ones, click to see who is on Event Marketer's Watchlist - influencing the industry’s next chapter.

The event industry has always been, by definition, a people business. And what our people are seeing is that certain people at certain brands are making big lifts for their companies and, as a result, for the entire industry. From new faces to some familiar ones, click to see who is on Event Marketer's Watchlist - influencing the industry’s next chapter.