N. Azam Kashmiri’s Post

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Brand/ Marketing / Corporate Retail Strategy / Luxury-Fashion/ E commerce / Startup/ Consultant -🌍Open for Collaborations

The fundamental motivations that drive human actions in consumer behaviour, as outlined in @Paul Lawrence's book "Drive." These motivations are categorised into five core drivers: acquire, bond, learn, defend, and feel. These drives have deep evolutionary roots that have developed over generations as humans adapted to survive and thrive. Understanding these core drivers of human motivation is essential for #brands and #retailers to build lasting relationships with their #customers. By resonating with these fundamental motivations, businesses can effectively connect with consumers on a more emotional level and create meaningful interactions. Harnessing these drivers can help businesses tailor their #marketing #strategies, product offerings, and overall #customerexperience to better meet the needs and desires of their target audience. Ultimately, by aligning their business practices with these core drivers of consumer behavior, brands can enhance #customerloyalty, increase engagement, and drive long-term success in the #retail industry. Understanding the #Psychology Behind Consumer Behavior Ever wondered why people buy what they buy? It's all about tapping into the core human motivations. Let's break down the five key drivers of consumer behavior: Acquisition: The desire for ownership and accumulation. Bonding: The need for connection and belonging. Learning: The thirst for knowledge and growth. Defending: The instinct to protect oneself and loved ones. Feeling: The pursuit of emotional satisfaction. By understanding these drivers, brands can create targeted strategies that resonate deeply with their audience. https://lnkd.in/dT7-uYdG #consumerbehavior #marketing #psychology #business #branding

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Mazhar Hussain Siddiqui

Chairman & CEO | Retail Management, New Business Development

3mo

Understanding the fundamental motivations behind consumer behavior is key to building lasting relationships with customers. Your insights on the core drivers of human actions are insightful and enlightening, connecting businesses with consumers at a deeper, emotional level. Thank you for sharing such valuable knowledge, N. Azam Kashmiri.

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