NBC Sports Next’s Post

Seregh is a new firm that will focus on partnering with venue owners to develop real estate projects Over the next 15 years, Seregh is seeking to work on projects worth a combined $100 billion across the globe. Team owners and venue owners know there’s an opportunity to monetize real estate around venues but are often ill-equipped to do so,” Fascitelli said. Seregh plans to work with men’s and women’s teams, with a focus on those competing in professional basketball, football, hockey, baseball and soccer leagues. By Jonathan Fascitelli’s count, more than 30 US teams are currently weighing renovation, relocation or new-build options. That figure doesn’t include new practice facilities or purpose-built arenas that may be dedicated to women’s sports or collegiate sports, he said. The firm sees an opportunity to develop $1 billion to $3 billion of mixed-use properties located near venues, with a focus on experiential retail, residential, office and hotel real estate. ————— The sports industry is constantly evolving and the focus of this firm to tackle the real estate side of sports is 💪🏾. The conversation around the Browns stadium is evidence of this and the important role of real estate moving forward across the sports landscape. #NhkxThoughts #sports #realestatedevelopment

Sports & Entertainment is a big topic. From the players on the field, the stadiums around them, and even the crowds who came to see it all. What’s also there is the entire fan experience: a carefully choreographed set of systems that most people don't see (by design). With the FIFA World Cup, NBA All-Star Game and the Olympics and Paralympics coming to Los Angeles, what's next for the future of Sports & Entertainment?

🏟 If you need to understand the dynamics of the US media landscape, stadium naming is a good barometer. ⛳ With less surefire sources of credibility available to brands and media fragmentation making it harder to find signal effects - putting your name on a big stadium is an attractive option for many. As connected TV and VOD give more entry for smaller brands into TV and DOOH giving brands greater access to permanence outside of home - a long running, seemingly expensive presence is attractive for brands looking to prove or seem they're big time. This history of stadium naming shows where its been and where its going clearly. https://lnkd.in/gJgHfUCA #media #branding https://lnkd.in/gJgHfUCA

Sportainment is taking the world by storm, revolutionizing the way we engage with sports. This dynamic blend of sports and entertainment has expanded the traditional boundaries of sports broadcasting, introducing innovative ways to captivate and grow audiences. With options ranging from interactive fantasy leagues to immersive virtual reality experiences, consumers are spoilt for choice. Fusing entertainment elements into sports events has enhanced the appeal, drawing in fans who seek a full entertainment experience. This evolution is driven by the convergence of technology and media, making sports more accessible and engaging across various platforms. From live-streaming on social media to bespoke apps that provide enhanced viewing features, sportainment offers a tailored experience that meets the diverse preferences of today's digital audience. The possibilities for sportainment are limitless, promising to further blur the lines between sports, entertainment, and technology. This is a thrilling era for both sports enthusiasts and the entertainment industry. Are you ready for the future of sports entertainment? #PINCommunityAdvocate #DiscovereddotTV

NASCAR's latest round of negotiations suggests sports properties may need to be prepared to deliver an advantageous production solution to maximize their media rights values moving forward. “There's still room to grow [revenue wise inside the established Pay TV system. However,] the bar is getting higher for these must-have properties to deliver value to the media partners and the distributors,” Brian Herbst (SVP, media & productions, NASCAR) said. “If you’d like to be best positioned, not just with traditional media companies but some of the emerging companies that are taking an interest in sports, particularly the digital streaming companies, having production expertise is certainly an advantage going into those discussions.” #sports #sportsbiz #media #mediarights #negotiations #production #television #streaming https://lnkd.in/egMmeWUR

SPORTS are king & queens of the game in terms of value provided to each stakeholder, starting by users, eventual, recurrent and fans, targetted audiences for Sponsors, and unique emotional contents for Media itself. Under their point of view, inherent informative value, AV richness and Live interest are embedded, therefore high engagement might be expected. Hopefully they´re ready for #AC37 and Global markets soon ! https://lnkd.in/diPCJk2t

Discover how we brought a whirlwind of excitement to #FanaticsSportsbook’s event, made possible by VaynerMedia, taking the concept of online sports betting into the physical world. 🏀💸 https://lnkd.in/dZv5HMUH #CashCube #FunnyMoney #MoneyMachine #CorporateEvents #ExperientialEvents #BrandActivation #SportsMarketing #FanActivation #FanExperience #EventMarketing

🏟️ The Evolving Business of American Sports: Beyond the Game 📈 American sports teams are revolutionizing their business model, evolving into real estate powerhouses 🏗️. Moving beyond traditional revenues like media rights 📺 and ticket sales 🎟️, they're now tapping into real estate to boost their earnings 💰 and enhance fan experiences 🎉. "The Battery" in Atlanta 🌆, developed by the Braves, exemplifies this trend. This 75-acre project, complete with dining 🍔, shopping 🛍️, and entertainment spots, not only offers fans a unique pre-game atmosphere but has also significantly increased the team's revenue, contributing $59 million last year 💸. These developments, growing by about 10% each year, represent a major revenue source outside the scope of usual revenue-sharing in sports leagues, providing a strategic benefit ⚖️. Expect more such innovations 🚀 as sports teams continue to blend entertainment with business, moving beyond just competition to create value in diverse ways 📈. 📸: The Battery Atlanta  #SportsBusiness #RealEstateInvestment #FanExperience #InnovationInSports

Right now the newest form of content to attract paying audiences is the merging of sports and entertainment. Endeavor is certainly dominating in this field. https://lnkd.in/egdJ_NKQ #sports #sportsmedia #sportsmarketing #privateequity #entertainment #sportsmanagement

Check out Bret McCormick's article on the four biggest sports trends of 2024. In the Charlotte based Sports Business Journal, Bret touches on facilities (both US and international), ticketing, and other topics of interest to sports fans. What do you think of Bret's prognostications? #sportstrends2024 #stadiumdesign #sportsfanexperience