NBCUniversal’s Post

Left it a few hours since my post about the FA statement on the Wembley Arch. This was my 15th or so Leaders (thanks James (Jimmy) Worrall) and the event is in rude health. People now more enthused about face to face networking and being out and about. I was representing three companies who obviously are very good to work with as they have a good product/service SEEN Tixserve and Fifty and people who know my style for intros and my network Øyvind Kvamme-Vik Ian Davis and Simon Eaton However, I am a brand "partnership" person at heart and whisked myself off to the panel on "Sponsorship Room 101: What Brands hate about sports marketing" With the word "Sponsorship" nominated by Adam Warner the brand custodian of the "New Generation" Pepsi which was the campaign that I loved in my late teens when studying marketing I decided to show some "Bottle". After a very "tongue in cheek" exchange the word "Sponsorship" lives on which was very reassuring for the corporate design budget of the European Sponsorship Association (ESA) who also joined in the defence that England RU need tomorrow night! Very good hosting by the way as lots of interaction! Then a quick getaway to the Headline Stage and I caught the interview on the European Super League which did go into Room 101 but is still asking to come out. The "new" European Super League positioning was that the domestic leagues would run alongside it rather than leading to club resignations from the top European Leagues . I anticipate that UEFA and FIFA will continue to evolve club competitions and the Venture Capitalists will finally realise that money does not talk all the time. Better experts than me on the ESL and a good listen is Phil Carling on this Unofficial Partner pod at the time when the news had just broken- https://lnkd.in/eeupBkX9 #leadersWeek #sponsorship

Everything you need to know in #SportsBiz today:   1. Warner Bros Discovery planning to sue NBA after losing out on rights, reports Reuters 2. New Grand Slam Track league adds Rick Qualliotine, Teresa Palladino, Rina Thakker and Steve Gera to leadership team 2. Gallup poll indicates only 35% of US adults plan to watch a significant amount of Paris 2024 3. Euro 2024 helps ITV achieve a 40% revenue increase in the first half of 2024 4. Qatar Airways becomes series title partner for the 2025 Lions tour to Australia 5. Lewis Hamilton joins CFI as a global brand ambassador 6. New British Journal of Sports Medicine (BJSM) report highlights sustainability concerns over ice usage at Paris 2024 7. Golden State Valkyries become the first team in women's sports history to surpass 15,000 season ticket deposits 8. Newcastle United Football Club partner with Endeavor Streaming to launch a DTC service 9. French club Bordeaux renounces professional status following administrative relegation 10. Sky launches new 'attention index' metric to provide insights into UK viewing habits 11. DAZN to broadcast eight matches of the Women's Cup across Europe   Keep your finger on the pulse with all the major stories and news announcements by checking out The Wire - our one-stop shop and super-feed of sports business news 👉 https://lnkd.in/dJKSjMv5

Working with great clients and people to solve complex problems across sports and entertainment is a big part of what we do at Gemba. Here’s a sample of what we’re currently working on. #sportsbusiness #strategy #insights #dataandanalytics

Imagine watching the Olympic Games and only hearing the pounding on the floor as someone runs and the cheering in the background ... without seeing anything on screen. Most broadcasters only offer subtitles and captions, which only help those with hearing impairments. So it's really great to see that NBCUniversal are adding Audio Descriptions and enhanced closed captioning to the coverage of the Olympic Games Paris 2024 making it accessible to more viewers and listeners so they can enjoy the excitement of the Olympic Games too. Great to see this Gary Zenkel and Thomas Wlodkowski - look forward to seeing more from NBCUniversal (and I hope more broadcasters adopt this too). Subly #AccessibleMedia #OlympicGames #Paris2024 #AudioDescription #Inclusion #Diversity #InclusiveBroadcasting #DigitalAccessibility #MediaInclusion

Audio is essential for bringing the broadcast viewer to the best seat in Paris. Audio-Technica: When it matters, choose the best!

If there were medals for the overall level of public interest in the Olympic games, Paris 2024 would be a strong contender for the podium. Combined TV and streaming viewership across live and recorded highlights from the roughly 17 days of competition have exceeded NBC's expectations amidst the evolving landscape of digital media. Recent Games faced challenges, but NBC's streaming service Peacock, with 33 million paid subscribers, saw significant success with a strategic decision to stream key events live, resulting in record-breaking viewership. Notably, the U.S. women's gymnastics team, men's basketball final, and women's national soccer team win were among the most-watched moments. The Paris Olympics also leveraged social media to enhance viewer engagement, offering a diverse range of content and storylines. Looking ahead, the Paris games are expected to generate the largest ad revenue for any TV event in history, setting the stage for heightened anticipation for the upcoming summer games in Los Angeles. #Olympics #Paris #NBC #Peacock

Some impressive figures broadcast audience and IOC digital figures for #Paris2024 since the beginning of the Games! 📌 We are on track for more than half of the worldwide population to follow the Olympic Games Paris 2024. 📌 We expect the Paris 2024 Opening Ceremony to be the most streamed and followed ever. 📌 France Televisions reports that their audience of the Opening Ceremony is the best in French television history (24.4m). 📌 92% of the French population have watched the Paris 2024 Games coverage so far. 📌 By Day 10, Warner Bros. Discovery (WBD) already had surpassed 140 million people in Europe on its platforms and channels for the Olympics. 📌 Sunday 4 August was a record streaming day on WBD platforms with 600 million minutes viewed (10 million hours). 📌 In the US, Paris 2024 total audience up 80% on Tokyo 2020 (averaged 33m viewers across NBCU platforms throughout the first 10 days). 📌 Led by Peacock, NBCU’s streaming platform, NBCU has already registered more than 17 billion streaming minutes - topping all prior Summer and Winter Games combined. 📌 As of Sunday 4 August, 102.2 million viewers in Japan have watched the Olympics which is over 87% of potential viewers – which is comparable to the Tokyo 2020 Olympic Games. Below are some digital figures! #Olympics #broadcast #digitalexperiences

🌟 Finding Your Joy: Lessons from the Olympics and Comcast’s Inspiring Commercial 🌟 The Olympics aren’t just about gold medals—they’re about the relentless pursuit of passion, resilience, and joy. Athletes from around the world remind us that the journey is just as important as the destination. This year, Comcast beautifully captured this spirit in their “Joy” commercial, showing how the Games bring out the best in all of us. It’s a powerful reminder that finding your joy isn’t just for Olympians; it’s something we can all strive for in our everyday lives. Whether you’re in the boardroom, at the gym, or creating your next big idea, take a page from these incredible athletes—and this inspiring commercial. Seek out what makes your heart race and your spirit soar. Embrace the challenges, celebrate the victories, and most importantly, enjoy the journey. Because, just like the Olympics and the stories captured in the Comcast ad, life’s greatest moments come when we pursue what brings us true joy. #Olympics2024 #FindYourJoy #Inspiration #Passion #Resilience #Comcast

The Paris opening ceremony saw a significant rebound in viewership, marking a positive trend for NBCUniversal. While Peacock’s streaming numbers remained modest, this move was a crucial step in advancing NBC's digital strategy. In addition to traditional broadcasts, NBC is focusing on creating more engaging transmedia content across social media platforms. By leveraging popular ambassadors like Snoop Dogg, the network aims to capture a broader and younger audience, ensuring the Olympics reach viewers across various digital channels. This is a pivotal moment for Comcast as the upcoming LA28 Olympic & Paralympic Games are expected to be monumental for NBC, whose Olympics broadcasting deal extends through 2032. The 1996 Atlanta Games, which attracted nearly 40 million viewers, demonstrated the cultural and viewership impact that hosting the Olympics can have. NBC aims to replicate and exceed that success with the LA 2028 Games. #media #olympics #nbcuniversal Graph credit: Aaron Miller

NBCUniversal is expected to set a new record for Olympics #adrevenue, surpassing the $1.25B generated during the Tokyo Games. With strong ratings and the highest opening ceremony viewership since 2012, the Paris Olympics are off to a great start.   For advertisers, this event demonstrates the power of combining #streaming and #broadcast. As the NFL season and other major sporting events are on the horizon, advertisers have a golden opportunity to maximize their reach and impact through a dual-platform strategy. By leveraging both broadcasters and streaming platforms, brands can achieve unparalleled visibility and engagement.   Additionally, local advertising can play a crucial role in this strategy. By targeting regional markets with tailored content, brands can ensure they connect with viewers on a more personal level. The combination of high-profile broadcasts, innovative streaming features, and localized advertising ensures that brands can maximize their investment and extend their reach. The Olympics are a perfect case study on how brands can capitalize on this advertising strategy to achieve impact during one of the most-watched events. #Olympics #adsales #localadvertising #LITrendingTopics   https://lnkd.in/gbAzzmni