JPMorgan Chase Still Prefers Bricks-and-Mortar Branches: Hundreds of branches at rival banks are being closed each year, and customers are shunning the teller and choosing the mobile app. But at the America’s biggest bank -- JPMorgan Chase, old-fashioned bricks-and-mortar locations are part of the secret sauce.
The bank announced plans on Tuesday to double down, continuing a yearslong strategy. JPMorgan plans to build 500 new branches in the next three years. The multibillion-dollar investment will fill out cities it has recently entered such as Boston, Philadelphia and Charlotte, N.C. For context: Only 17 banks have more than 500 branches today. JPMorgan has close to 5,000, according to the Wall Street Journal (WSJ).
JPMorgan now has more than US$2.0 trillion in deposits, nearly double what it had a decade ago. In 2021, it surpassed Bank of America as the biggest total deposit holder, according to Federal Deposit Insurance Corp. data. Executives have a target of gathering 20 per cent of the entire country’s deposits, up from 12 per cent today, according to S&P Global Market Intelligence.
The New York City based global newspaper also said JPMorgan isn’t alone. Its top consumer rival, Bank of America, has been counting on branches for its own market expansion and renovating others to defend its turf. After seeing early gains, it announced a new stage last summer. It plans to enter nine new markets and four states in the coming years, which would bring its total to 39 states. It has 11 per cent of all deposits today and ranks in the top two deposit holders in 23 of the 30 biggest markets.
However, leaders at the big banks believe branches remain the key ingredient to drawing in new consumer and small-business clients, even in an increasingly digital world.
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8moI saw a Chase going into the refurbished Drexel Line Shopping center, Delco. I saw the coming soon sign and was surprised that Wells Fargo was not going back in there.