Neeman's’ Post

The importance of understanding #genz consumes should be a priority for #consumerpackagedgoods companies and #b2c and #d2c channels.  Bridget Wasser shares a snapshot on GenZ's influence on the marketplace. #retailmarketing #meatindustry #consumerinsights #segmentation https://lnkd.in/ebJrYPqy

Check out this new Midan Marketing blog post on marketing meat to Gen Z consumers.

In today's fast-paced digital landscape, brands are racing to reach their consumers as quickly as possible. But with so many paths, which route should you take? Regarding selling products online, two popular options have emerged: e-commerce websites and marketplaces. While both have their advantages, understanding the key differences between the two is crucial for making the best decision for your D2C business. #ecommerce websites offer brands full control over their online presence, allowing for a seamless #brandexperience and direct customer relationships. On the other hand, marketplaces provide access to a large, established customer base and can help brands gain visibility quickly. So, which path should you choose? The answer lies in understanding your brand's unique needs, target audience, and long-term goals. It's not a one-size-fits-all solution, and that's where expert guidance comes in. If you want to gain in-depth knowledge and precise market insights to help you make the best choice for your D2C brand, we've got you covered. Join us at the Bharat D2C Meetup Roadshow, where industry experts and successful #d2cbrands will share their experiences and strategies. Don't miss this opportunity to learn, network, and grow your #D2Cbusiness. Whether you're just starting or looking to take your brand to the next level, the Bharat D2C Meetup Roadshow is the place to be. #BharatD2CMeetup #D2CRoadshow #EcommerceVsMarketplace #D2CStrategy #BrandGrowth #ReachYourConsumers

🧠 *Where Does a Brand Truly Exist?* In my session at the India D2C Summit, I discussed one of the most fundamental questions in branding: *What is a brand, and where does it exist?* A brand doesn't just live in a logo or a product - it lives in the minds of consumers. The true test of a brand’s success is whether it comes to mind when a consumer is ready to purchase a product in your category. The goal? To be the *first choice* when that need arises. This is the essence of creating a brand that resonates, and it's at the core of building lasting consumer relationships. #BrandBuilding #D2C #DirectToConsumer #ConsumerMindset #Wonderchef #IndiaD2CSummit #D2CMasterclass

Have you seen the #chuckerhat? We did that! . . . . . #CustomApparel #PromotionalProducts #BrandedMerchandise #CorporateGifts #BusinessSwag #LogoHats #CompanyBranding #B2BMarketing #CustomHats #BrandIdentity #PromoItems #MarketingSwag #CorporateApparel #CustomEmbroidery #BrandPromotion

86% of #FMCG brands achieved growth by improved penetration according to the latest #BrandFootprint report. Winning more customers and reducing the number of customers lost to competitors is the foundation to growth but increasing frequency will amplify this success.     For smaller brands, a third of growth comes from new buyers while big brands it’s all about customer retention.    Read more on the power of penetration and frequency: https://lnkd.in/dSXWfs2d  

🚀 𝗖𝗵𝗮𝗻𝗻𝗲𝗹 𝗜𝗻𝗰𝗲𝗻𝘁𝗶𝘃𝗲𝘀: 𝗕𝗼𝗼𝘀𝘁𝗶𝗻𝗴 𝗥𝗲𝘁𝗮𝗶𝗹 𝗧𝗵𝗿𝗼𝘂𝗴𝗵𝗽𝘂𝘁 🚀 Ever wondered how channel incentives can shape the throughput from retail stores? It’s all about creating a win-win situation for both the retailers and the suppliers. By strategically using incentives, businesses can motivate channel partners to enhance sales efforts, ultimately driving more products through the retail pipeline. 𝗪𝗵𝘆 𝗖𝗵𝗮𝗻𝗻𝗲𝗹 𝗜𝗻𝗰𝗲𝗻𝘁𝗶𝘃𝗲𝘀 𝗪𝗼𝗿𝗸: - 𝗜𝗻𝗰𝗿𝗲𝗮𝘀𝗲𝗱 𝗦𝗮𝗹𝗲𝘀: Incentives directly motivate channel partners to push products more effectively, increasing overall sales. - 𝗘𝗻𝗵𝗮𝗻𝗰𝗲𝗱 𝗣𝗮𝗿𝘁𝗻𝗲𝗿 𝗟𝗼𝘆𝗮𝗹𝘁𝘆: Rewarding retailers for their efforts builds loyalty, encouraging them to prioritize your products over competitors. - 𝗕𝗲𝘁𝘁𝗲𝗿 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗩𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆: Incentives often lead partners to give your products prime placement, enhancing visibility and improving customer purchase rates. 📊𝘼𝙘𝙘𝙤𝙧𝙙𝙞𝙣𝙜 𝙩𝙤 𝙖 𝙨𝙩𝙪𝙙𝙮 𝙗𝙮 𝙩𝙝𝙚 𝙄𝙣𝙘𝙚𝙣𝙩𝙞𝙫𝙚 𝙁𝙚𝙙𝙚𝙧𝙖𝙩𝙞𝙤𝙣, 𝙥𝙧𝙤𝙥𝙚𝙧𝙡𝙮 𝙨𝙩𝙧𝙪𝙘𝙩𝙪𝙧𝙚𝙙 𝙞𝙣𝙘𝙚𝙣𝙩𝙞𝙫𝙚 𝙥𝙧𝙤𝙜𝙧𝙖𝙢𝙨 𝙘𝙖𝙣 𝙞𝙣𝙘𝙧𝙚𝙖𝙨𝙚 𝙨𝙖𝙡𝙚𝙨 𝙗𝙮 𝙖𝙨 𝙢𝙪𝙘𝙝 𝙖𝙨 𝟰𝟰%. 𝙏𝙝𝙞𝙨 𝙝𝙞𝙜𝙝𝙡𝙞𝙜𝙝𝙩𝙨 𝙩𝙝𝙚 𝙘𝙧𝙞𝙩𝙞𝙘𝙖𝙡 𝙧𝙤𝙡𝙚 𝙞𝙣𝙘𝙚𝙣𝙩𝙞𝙫𝙚𝙨 𝙥𝙡𝙖𝙮 𝙞𝙣 𝙗𝙤𝙤𝙨𝙩𝙞𝙣𝙜 𝙧𝙚𝙩𝙖𝙞𝙡 𝙩𝙝𝙧𝙤𝙪𝙜𝙝𝙥𝙪𝙩. Have you implemented channel incentives in your retail strategy? What results have you seen? How do you think incentives can be optimized to maximize throughput? Share your thoughts and experiences below, and if you find this topic as intriguing as I do, feel free to reshare! #RetailStrategy #ChannelIncentives #BusinessGrowth #SalesBoost

Get more customers from partner brands🌟 Collaborate with leading retailers to expand your market reach. Leverage these partnerships to generate more sales and enhance your brand’s visibility through referral traffic 💻🛍 Visit the link in our comments to learn more! #MarketReach #BrandVisibility #ReferralTraffic #SalesGrowth #preezie #nextbuy

Trade shows aren't just gatherings; they're efficient for B2B sales– they can elevate your brand, expand commercial opportunities, and foster client relationships. Our expertise in experiential merchandising can enhance your trade show presence, maximizing engagement and sales. #ReadyUp and unlock your brand's full potential. It’s time to #ActivateImagination and #HitTheRedButton!

India’s D2C market has grown exponentially in the last few years and is likely to reach a massive $100 Bn in market size by 2025 🚀 Of this, the fashion and apparel segment is a major driver – projected to reach $43.2 Bn by 2025. Beauty and personal care follows closely with a projected CAGR of 28.6% by 2030, alongside the F&B industry at 27%. The success stories are inspiring. Homegrown D2C brands like Mamaearth, CaratLane, and Nua have achieved remarkable milestones, reaching a revenue mark of ₹100 crore within a short timeframe – underscoring the immense potential of the hot space. At Inc42, we have been at the forefront of recognizing and supporting these D2C pioneers. Through initiatives like Fast42, we consistently celebrate trailblazing brands – while properties like the D2C Summit foster the ecosystem’s growth by providing valuable connections and resources. Building upon this legacy, we are excited to kick off the first cohort of D2CX – a comprehensive 12-week program designed to empower D2C founders to achieve the next level of success. The inaugural D2CX cohort has already seen a remarkable range of D2C founders from various sectors join the programme (see chart👇) And in 12 weeks, these founders are set to achieve: ⭐ A Customised Growth Blueprint ⭐ Compelling Brand Positioning & Story ⭐ Streamlined Retention Strategies ⭐ Optimised Marketplace Presence ⭐ Lifelong Community & Networking Opportunities Just to name a few! We only have the last 2 spots left! Join the D2CX program today and unlock your D2C brand's full potential. Applications close April 18th, 2024. Don’t miss out, apply now: https://4-2.co/3vLFH2p