Neo Moabelo’s Post

When Life Gets Hot, Stanley Cup Stays Cool – An Epic PR Win! Ever heard of a Stanley Cup that’s tougher than a firefighter's hose? 🧯🔥 Imagine this: A woman’s car goes up in flames, and amidst the chaos, one hero stands unscathed. No, it’s not a firefighter. It’s her trusty Stanley Cup! 🚗💥 In a viral TikTok video, she showed off her scorched vehicle with one remarkable survivor – her Stanley Cup. Talk about durability! 💪 The CEO of Stanley, Terence Reily, saw this and did what any brand steward would dream of doing. He gifted her a brand-new Stanley Cup AND a car. Talk about turning up the heat on customer loyalty! 🚗✨ But that’s not all. This heartwarming gesture turned into an amazing PR strategy. The story caught fire in the media, turning the Stanley Cup into a symbol of resilience and reliability. 🌟🗞️ Originally designed with rugged masculinity in mind, the Stanley Cup is now the badge of resilience for a diverse, modern generation. It’s not just a cup; it’s an identity. 🌍👥 Why do customers love it? Because it’s more than just a product; it’s a statement. The cultural contagion of Stanley has created an irresistible pull. Whether you’re braving the wild or the concrete jungle, Stanley’s got your back. 🍃🏙️ From surviving fires to defining a generation – now that’s what I call brand magic and PR genius! 🔥✨ If your favorite product could survive anything, what would you want it to withstand? Let’s hear your thoughts! 👇💬 #StanleyCup #BrandIdentity #CustomerLoyalty #MarketingMagic #PRStrategy #StartupMKTG24 https://lnkd.in/eAE7kVqV

Just came across this #Stanley Cup magical success story by Forbes. Stanley 1913's revenue jumped: → from $74 million in 2019 → to $750 million in 2023 4 Key Takeaways: Why All Brands Should Study Stanley Cup: 1. #DigitalMarketing savvy - embracing social media platforms has significantly boosted brand awareness. 2. Authenticity wins - #CoCreating with customers and letting them become a part of the brand. It's all about being genuine and engaging directly with the customers. 3. #Community building - creating a loyal community around the brand is key. 4. #CustomerCentric - prioritise customer feedback and adapt accordingly. #Brand #Marketing #DigitalMarketing

Do people trust your brand? Getting your users to trust your brand is essential to staying in business. You do not need to do so much of marketing yourself when people trust your brand. They will do it for you. They pass the message unto friends and family who in return will buy from you. And the amazing thing is, people trust people more than any form of marketing communication is. I will rather buy a product that my friend has used and told me about than what an ad says. Rather than spend so much on marketing campaigns, focus on building trust. A brand that has been able to build trust among its customers is Stanley Cup. A customers car caught fire and the Stanley Cup in it survived the fire and still had ice in it. Building trust is also about having quality product that does what it is meant to do. What are your thoughts on this? Do your customers/users trust you? As a user, do you trust the brands you buy from?

Uncover the strategic moves behind the Stanley Cup's iconic marketing success! Join Terence Reilly as he dives into the key tactics that can elevate your brand to championship levels. Don’t miss these insider insights that could redefine your marketing approach. Watch here: https://lnkd.in/dbsdrNtZ #SportsMarketing #BrandSuccess #Stanley #Marketing #Casestudy #RelevancyShift

Sponsoring events isn't just about getting your logo on a banner—it's a strategic move where your brand meets your ideal customers, creates meaningful connections, and drives growth. Brands that integrate event-led marketing into their GTM strategy are the ones that succeed. #EventMarketing #TalentAcquisition #Growth #ROI

I was listening to a YouTube video by Forbes titled: "WHY ALL BRANDS SHOULD STUDY STANLEY CUP CEO Terence Reilly's Marketing Masterclass." One of the speakers said something that stood out to me: "Brands are not owned by the company; they are stewarded by the company, but their meanings are co-created by the people because people trust people more than every form of marketing communications." — Dr. Marcus Collins (Professor, Ross School of Business, University of Michigan) (Stanley Cup is a reusable water cup that experienced a revenue jump from $433 million in 2019 to $750 million in 2023.) I haven't used a Stanley before, but I remember seeing a video of a woman involved in an accident where her Stanley Cup was not destroyed. I love how the company responded to the incident by giving the woman a new car. I believe every founder really needs to ask themselves: "Do I really care about my target audience, or do I just want to make money and get rich?" P.S. This is just an overview of the video and doesn't provide a holistic analysis of Stanley's growth as a brand. ➖➖➖➖➖➖➖➖➖ I am Thejosephyomi, and I'm here to help you solve your marketing problems. #marketing #thejosephyomi #founders #forbes

The rules of distribution are changing, daily. But the rules of brand building? Some things never change 🍻 Find Out How DTC Brand CROSSNET Launched With Grassroots Event Marketing And Getting Customers To Play 🏐 Get the rest of the conversation about the "Last Mile of Marketing" - Event Marketing, The How To's, Why's and Playbook for #dtc #founders Tuesday 10/10/23 @ https://www.theoohinsider

Sponsorships are crucial for enhancing brand awareness, generating leads, driving sales, and building relationships. Let’s connect to discuss which event would align best with your brand! #iheartmedia #power99 #powerhouse2024 #marketingdigital #advertising

How you manage your brand can make all the difference and give you that all important edge.

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