NEON | An IPG Health Company’s Post

*Why are Ads during the Superbowl so unhinged?* I watched the Superbowl for the first time yesterday and was absolutely taken aback by the Ads. Most of the Ads basically had several celebrities acting out in a sort of unhinged concept/story. Among all the noise what actually stood out to me was the animated TEMU Ad with a simpler concept "Shop like a billionaire" (albeit with an annoying jingle). And, I don't even like Temu, personally. So why did this stand out? Possibly because Temu had 4 SLOTS! They cut costs on production and focused on frequency instead. So, do brands actually see good ROAS or Brandlift on the celebrity Ads? What do you guys think? https://lnkd.in/evw4RfHw #temu #superbowl #nfl #advertising #tvads #marketing

Elevate your brand's game before the Big Game on Feb 11th! 🏈 Unleash the power of Undertone's High Impact capabilities with Branded CTV, a fully customizable branded skin surrounding your CTV ad. Ready to score big? Email us at tellmemore@Undertone.com and kickstart your campaign today! 🏆 #goPERI #BCTV #BigGame #CTV #BigGameReady #BrandBoost #SportsAdvertising

One of the previous #MarketingMadness bracket challenge winners, Alan Fischer, had this to say about his experience in the tournament and what he learned about making marketing easy, “The challenge kept me focused on getting these things done.”    You still have time to get in the game 🏀 Get all the details and download your bracket at: https://lnkd.in/grEc4jt3      See you on the court on March 11th 📅!      #betheplaymaker #Playmaker4U #coachingandconsulting #marketingstrategy #marketingfirm #marketingmadness #challenge #playmakerwins #winningplays #ravingfans #bracketchallenge #marchmadness  

Hello @connections Kise brand ko urgent video chahe ye ( Integration) ? mere pass entertainment, comedy funny prank vlog story type travel rosting Sketch movie review and gaming creators hai Jo urgent video de skte hai aagr kise k pass hai to DM kro asap +917984119941 #Marketing #youtubemarketing #promotions #youtubepromotion #campaign #youtubecampaign

Peek behind the lens for a video ad created by @friendstudios and @gazer.agency! 🎥✨ Get an exclusive look at the magic behind this Drink Me Chai ad, using a combination of dolly and handheld camera movements mixed with slow motion and macro lenses #BTS #DrinkMeChai #BehindTheScenes #videoad

Viewer engagement that works: IN THE NEWS 70% of #MarchMadness viewers said they’d be willing to scan a #QR #code from an ad while watching, with 27% stating they actually did, according to a new study from LG Ad Solutions, “Beyond the Brackets: March Madness Viewer Behavior and Engagement on CTV.” Other findings include: · 73% of CTV users typically watch March Madness and 48% watched both the #Men’s and #Women’s tournament in 2024. · 85% of March Madness viewers were interested in seeing #scores or standing for tournament #games on their #TV Home Screen. · The Women’s #tournament saw a 116% year-over-year increase in total time spent watching in 2024. · 69% of March Madness viewers would think more positively of a brand that sponsored the Women’s March Madness tournament.

Another #MADD, another new platform. We hosted M.A.D.D.#23 on Clubhouse, another audio session for our folks. The topic for discussion was "How do Brands Stop Playing Catch-up and Get Ahead as consumers are on the move in a constantly evolving landscape?" All in all an interesting session with some great views from #MADDers. #MADD #MADDers #MarketingAcademy #ForLoveOfBrands #BusinessOfBrands #newmedia #Marketing #Brands #Consumers

Missed out on Coldplay? Don't worry, we've got a bigger show planned for your brand. Let's make it unforgettable. 💫 #digieagle #coldplay #coldplayfans #BookMyShow #coldplaytickets #colplayconcert #coldplayindia #marketingdigital #marketingstrategy #marketingagency #GrowYourBusiness #bestperformancemarketingagency #creativeads #creativeagency

Our work with The Walt Disney Company, Ravensburger UK and Havas Jump Agency is approaching its final stages as audiences across the country get their hands on the new trading card Gane, Disney Lorcana. YouTube integrations are one of my favourite forms of inventory within this industry. It offers evergreen performance. As the content continues to grow, so does the brands performance without having to reinvest a single extra penny, a USP when compared to all other media spaces. In some instances, we've seen a high as 78% content growth just 6 months after the campaign term, delivering over 204% growth in CTR. On another YouTube video, we're still seeing high sentiment comments coming in with a growth of over 4.1M views over the past 5 years. Have a look at this integration at 4:09 with one of the UK's most renoun boardgames creators, No Rolls Barred via Fourth Floor. It's the perfect example on how to integrate a brand into a creators content without disrupting the audiences expectations. #YouTube #InfluencerMarketing #Evergreen

Let's talk about Temu's “shop like a billionaire” Super Bowl Ads. This online shopping platform, notorious for its competitive pricing, is doubling down on market share rather than profit, snagging two 30-second spots in the Super Bowl's commercial lineup. Rewind a bit, and you'll find this isn't Temu's first rodeo into the Super Bowl advertising space. Just a few months after launching in the United States back in September 2022, Temu rolled out its debut Super Bowl commercial. According to CNN Business, the company's initial Super Bowl Ad resulted in an expansion across 15 countries. These 30-second spots start at $7 million-- not including the cost to produce the commercial, talent, etc. It seems that Temu's investment and strategy have worked thus far. On the consumers' side of this, shoppers are speculating that Temu's prices will soar to cover the hefty ad spend now that the Super Bowl dust has settled. What is your take on Temu's strategy? Was it worth the gamble? https://lnkd.in/g_k3tW6Z https://lnkd.in/gzckiFBW #superbowl #superbowlads #marketing #marketingstrategy