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Approach: BCG collaborated with top scholars to conduct a rigorous experiment involving 750 BCGers, focusing on real tasks in a professional setting. Focus: The study delved into creative product innovation and problem-solving, revealing intriguing findings about the synergy between humans and AI. Result: While AI enhanced creative innovation, it didn't necessarily improve problem-solving, highlighting the need for strategic adoption and experimentation. Read more: https://lnkd.in/g3FeWqGu Connect with Neoteric 365: https://lnkd.in/gYDg23WW in Harnessing AI for Business Success! Let's unlock the possibilities together. #AI #BusinessStrategy #Neoteric365 #Innovation #AIAdoption

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