A brand is like the soul of a company, product, or service in the eyes of its customers. A brand brings emotions and associations in consumers.
It contains everything that a company represents to its target audience, including its values, what to expect before and after the purchase,personality, and unique selling proposition. Brand meaning is shaped by the brand's actions, messaging, products/services, and overall customer experience.
Take Indomie noodles in Nigeria, for instance. It's not just about the yellow logo or the name; it's about the whole experience and feeling it brings. Indomie isn't just a noodle; it's a symbol of quick, tasty meals that Nigerians love. Its reputation for quality, the variety of flavors, and the convenience it offers are what make it stand out. That connection and trust it builds with Nigerian consumers make it more than just a noodle brand.it's a household favorite, sparkling smiles and satisfying hunger cravings across the country. #careerdemy #archibongedet #giftchukwudi
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