New Ground reposted this
It's been a privilege to help Fomin Soap launch into Erewhon with its two hero Deodorant Wipe items! Over the past 10 months, New Ground has worked alongside Geoff Bekavac to build Fomin into the next great sustainable retail brand, offering affordable personal and home care solutions in disruptive formats. We could not be more excited about this launch with a premier Southern California grocer as we look to grow awareness and drive trial regionally. Stay tuned...Fomin's retail journey is just beginning! New Ground #erewhon #cpg #retail #sustainability #wipes #deodorant
This is fantastic
Excited to watch this growth unfold and always exciting to see another of our early stage brands land in erewhon
Congrats Matt!
Let's go!!
They were smart to choose New Ground to help them get established in the US! Congratulations
Assistant Category Manager | Journey Specialist | Business Consultant | Empowering Women in Business
5moEver thought of travel size for school kids that over perspirate? I know not every kid does, but I guess alot do. In high school I was said kid and I used to use face wipes as they were compact and could fit into my school bag. I think this is a great idea💡 just food for thought. Also something to keep in mind is getting them certified as flushable wipes. Not sure if they are already but that will be a requirement in the (maybe) not so far future. Look forward to seeing this in retailers on our side of the world. 😊