New Riff Distilling’s Post

The great Melissa Popp shares what too many pages marked "Discovered - currently not indexed" says about your soul (and your website - mainly your website) See why too many pages with the indexation status is basically as quality as taking your partner to Pizza Hut to celebrate your 50th anniversary together. (No knock on Pizza Hut here - pizza is delicious). Check out the full episode (see comments)!

This campaign is a True depiction of #CommuntyCentricMarketing! How a brand can create experiences that enables the product or service to be part of their communities lives True brand-community intergration #MarketingStrategy #DigitalMarketing #Entrepreneurship #StartupAfrica #BusinessStartegy

Sounds like a plan

Remember Arthur's Day? Launched on this day 2009 at 17:59 by Diageo to celebrate the 250th anniversary of Guinness, it was a global event with concerts and nationwide toasts. Yet, despite the initial buzz, the event fizzled out by 2014. So, what happened? While intended to celebrate a beloved brand, many saw Arthur’s Day as a corporate marketing move designed to drive alcohol sales. When people feel they’re being sold to, rather than included in a meaningful celebration, they disengage. Lesson: Consumers are savvy—authenticity matters. The event faced criticism for promoting binge drinking in a country already grappling with alcohol-related issues. It resulted in increased hospital admissions and public disorder, which painted Diageo in a negative light. Unlike St. Patrick's Day, Arthur’s Day lacked deep roots in Irish culture, making it feel more like a PR event than a genuine tradition. Lesson: To build lasting connections, align your brand with what resonates deeply with your audience. Arthur’s Day teaches us that even the most powerful brands need to tread carefully between marketing, social responsibility, and cultural alignment. Consumers expect more than just a product—they want a brand with purpose. #BusinessLessons #BrandStrategy #toarthur

Some interesting echoes of Sir John Hegarty's MAD//FEST LONDON talk yesterday in Sir Martin Sorrell's talk today. Asked what he’d recommend to youngsters joining the industry Sir Martin said learn Chinese, Spanish and coding – not just because they’re useful skills, but because it’ll exercise your brain in a way that we don’t do enough of now. Whilst Sir Martin Sorrell also talked about trying tech fast, because it will change faster than you think, Rory Sutherland talked about what slow AI might look like. Sometimes we need to take time to do things, we need to put in the right amount of effort to achieve what we need to. Being more efficient can be easy to achieve, being more effective is often much harder. Thanks MAD//FEST – lots of great thinking to make the little grey cells fire up – now to slowly digest and think about the learnings to take forward.

Today, I'm heading up to Napa for some sipping, sharing, and snuggling with my ONEHOPE Wine fam. Conferences and special events are always so energizing, but they can be overwhelming, too. To keep myself grounded, I'm repeating the following affirmations: ✨I will go through each conference day with purpose, passion, and persistence. ✨I have great ideas, and I will articulate them respectfully and convincingly. ✨I will make everyone feel welcome and valued, encouraging participation and building lasting, meaningful relationships. Do you use affirmations before a big event? Share your faves! ⬇️ #MindsetMatters #MondayMotivation #PowerOfAffirmations #SelfTalk #NewWeekNewGoals #TryNewThings #WineWisdom

Is It Necessary to Hold a Beer Glass to Fit in at Corporate Parties? Do you ever feel judged if you’re not holding a glass at corporate parties? People might ask, "Are you still a kid? Haven't you grown up?" if you choose not to drink. But what’s the real takeaway from these parties? Are they truly just about drinking? For some, they might be, but I think there’s more to it. These gatherings are a chance to learn about each other’s lives, share stories, and build real connections beyond work. It’s okay not to hold a glass if you don’t want to. Be kind to yourself and don’t do things just to fit in. At the end, It's your life and live it on your own terms not just to happy your boss or colleagues. Would love to hear your thoughts! #corporateworld #linkedinforcreators

Only a few days away till we depart for what's going to be another great event. Looking forward to meeting everyone there. See you soon and Safe Travels! #restaurantpointeast #furniture #interiorfurniture #exteriorfurniture #commericalfurniture #qsr #fastcasual #custommade #custommanufacturing #domesticmanufacturing #overseasmanufacturing #metal #wood

How many cups of coffee does it take to plan an event? And are you on your third or fourth today? ☕ Whether you're fueled by caffeine or sheer determination, 𝐁𝐨𝐨𝐭𝐡𝐂𝐞𝐧𝐭𝐫𝐚𝐥 is here to make your planning process 𝐬𝐦𝐨𝐨𝐭𝐡𝐞𝐫. Let us handle the details so you can focus on what really matters like your next coffee break! 🤎 #EventPlanning #BoothCentral #CaffeineAndConquer #ExhibitorLife #ConsumerShows #TradeShows #EventMarketing #VendorEvents #EventSuccess #SmallBusinessSupport #EventVendors #ExhibitBooth #EventPromotion #VendorOpportunities #MarketYourBusiness #BusinessGrowth #EventStrategy #EventParticipation #ExhibitWithUs #VendorShowcase #EventExhibits #BusinessVisibility #EventDisplay

I experienced this first hand the other day, with a meal out. I’d never been to Flat Iron before, but they clearly understand the Peak End Rule. Well, they also know the importance of first impressions; with a tasty bowl of popcorn served up as soon as we sat down. But fast forward to the bill, and accompanying it came some mini cleavers, which turned out to be tokens for free (and really good) ice-cream. Yeah, I remember the highlight - the steak. But that ice-cream finish also stands out, and sure did help shape the way I (positively) remembered the overall experience I had! The lesson for festivals and events? You may not be able to shape and influence everyones peak ‘most intense’ points (the highlights), but you sure can try and do something when the time comes for them to leave. And what with the importance of immediately selling tickets for next year's event to this year's customer, the Peak End Rule is something you need to give some attention to. #Festivals #Events #FestivalMarketing #EventMarketing