New Tradition’s Post

At the end of August, Sabrina Carpenter released her highly anticipated album, #ShortNSweet, which soared to #1 on the Billboard charts. In the lead-up to the album drop, she teamed up with Spotify for a live countdown displayed on the iconic #OneTimesSquare in NYC. The excitement only grew with extended billboards in Los Angeles and on The Reef in Downtown LA. Leveraging the power of #OOH, this strategy not only generated excitement among her fans but also secured her first #1 album! #DOOH #MakeAStatement #Spotify #SabrinaCarpenter

NEW office, NEW chapter! We’re excited to announce that our New York City headquarters has relocated from Soho to Union Square. As we near 15 years of redefining #OOH excellence, this move marks another exciting milestone for New Tradition. Here’s to fresh inspiration, stronger collaboration, and continued growth! 🚀

The Coca-Cola Company's Vitaminwater is returning to its #NYC roots with its first ad campaign in two years, directed by the legendary Spike Lee. “Vitaminwater from New York” highlights the brand's connection to the city, featuring commercials set in classic NYC locations like bodegas and the Brooklyn Bridge. The campaign is also taking to #OOH across the city to engage real New Yorkers with messages that resonate, reinforcing its deep-rooted connection to the Big Apple. #MakeAStatement #NewYork #VitaminWater Agency: GroupM

JUST DROPPED! Our Nashville #OOH footprint is growing! We’re excited to announce this new bulletin towering over the heavily trafficked intersection of Broadway, West End Ave, and 16th Ave, directly east from The Nashville Sign. This prime location captures the attention of tourists, locals, and professionals heading Downtown from Music Row, Midtown, and the surrounding western neighborhoods of Nashville. Available Now! #MakeAStatement #Nashville #JustDropped

It’s time for a revival! American Eagle Outfitters Inc. is bringing back its iconic #LiveYourLife platform with a bold new campaign. Featuring U.S. Open champion Coco Gauff and Jacksonville Jaguars quarterback Trevor Lawrence, this revival marks 20 years of inspiring individuals to embrace optimism, culture, and genuine connections. The campaign is featured on #OneTimesSquare in NYC with stunning 3D anamorphic #OOH, challenging today’s generation to live their best authentic lives. #DOOH #MakeAStatement #AmericanEagle #NYC #TimesSquare ONETIMESQUARE Jamestown Agency: billups

JUST DROPPED! We’re excited to announce two brand new static wallscapes in the heart of the Meatpacking District! Located beneath the High Line at the Standard Hotel, these low-level displays are in close proximity many luxury boutiques, top restaurants, trendy bars, and cultural landmarks including the Whitney Museum and Chelsea Market. Available now! #OOH #MakeAStatement #JustDropped #NYC

evian has announced it's latest collaboration, this time with Pharrell Williams and Humanrace. This upcoming partnership emphasizes mental and physical well-being, while promoting the idea of embracing inner youth. Although details are still emerging, teasers of this collaboration have appeared across social media and on #OOH displays, including this handpaint in SoHo, NYC. This campaign is a perfect example of how brands can use the power of OOH to create buzz and connect with audiences. #MakeAStatement #Evian #NYC #Soho Agency: GroupM

The #Olympics have officially come to a close, wrapping up another remarkable and memorable event. We are honored to have supported and showcased these exceptional athletes as they made their mark at the #Paris Games. Congratulations to all the medalists on their well-deserved achievements! 🥇🥈🥉 #MakeAStatement #OOH #DOOH #NYC #Boston #Portland #LosAngeles Clients: Delta Air Lines, FIGS, Eli Lilly and Company, Nike

Now you can't unsee it! Leading up to the release of #DeadpoolAndWolverine, Marvel Studios and Kraft Heinz released a collaboration drawing clever comparisons between Heinz's ketchup and mustard and the film’s title characters in this ultimate co-branding mashup. The campaign comes to life with vibrant, eye-catching #OOH displays throughout major US cities, including New York City and Los Angeles. #OOH #DOOH #MakeAStatement #Marvel #Heinz #NowYouCantUnseeIt Agency: dentsu

Spotted in #ConeyIsland! PepsiCo is strategically targeting the #NathansHotDogEatingContest this 4th of July, with a clever ad featuring the legendary #JoeyChestnut. Though the reigning champ won't be competing this year due to his new partnership with #ImpossibleFoods, his legacy lives on through the power of #OOH. Best of luck to this year's competitors! #MakeAStatement #NYC #FourthOfJuly Agency: Omnicom Media Group