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If you're a publisher navigating ad tech, it's time to get acquainted with Prebid. It is currently powering over 30,000 live websites and has enhanced over 150,000 sites in the past, according to BuiltWith. Prebid is the key to unlocking your ad revenue potential. Experience real-time bidding, fair competition, transparent insights, and faster page loads. Discover how Prebid can transform your ad strategy and keep your audience coming back here! #GenieeInternationalGroup #RevenueInsights  #DigitalMarketing #HeaderBidding #MarketingStrategy #WebsiteMonetization

Maximize Ad Revenue with Header Bidding Are you leveraging header bidding to boost your ad revenue? This advanced programmatic strategy lets publishers offer ad space to multiple demand sources simultaneously, increasing competition and driving higher bids. If you're interested in learning more about header bidding or need assistance with Google AdX, don't hesitate to reach out. Let's work together to optimize your ad performance! #HeaderBidding #AdOptimization #ProgrammaticAdvertising #GoogleAdX #DigitalAdvertising #Monetization #AdTech #PublisherGrowth

This chart is incredibly telling and meaningful. This is ad spend per format vs. time spent. Very simple. Two things. 1) What an opportunity in CTV that will only continue to get better 2) Desktop and mobile are watered down with ads, making them so much less influential. What it also demonstrates is that advertisers are humans and humans overvalue 'the familiar' to the detriment of 'the unfamiliar', even when it makes no rational sense. And, that cheap CPMs are really compelling!

As direct percolates, publishers can leverage further with optimally-priced ad product for web, social and ctv. Talk to Fastener to expand your options. “Many publishers are finding a resilient business that is shifting from an arm’s length relationship with advertisers to a direct one.” - The Rebooting #adproduct #web #social #ctv

A quick, easy and handy glossary on Ad Tech. EXADS #adtech #programmatic #dsp #ssp. Save this article if you are new in the industry.

Meta suggests that combining vertical 9:16 video ads with other formats in ad sets can improve performance. They analyzed over 1 million ad sets and found that mixing vertical video ads with audio alongside other formats led to 18% more conversions per dollar compared to ad sets with only vertical videos. This strategy allows for better optimization in the auction process, leading to more efficient and customized ad delivery. Mixing different ad formats helps leverage more inputs for improved results, making ad campaigns more effective. This data comes from ads running globally between January and February 2024 across various industries.

As the Ad Tech industry expands and evolves, so does its terminology. Which means that Ad Tech jargon can be a bit daunting! At EXADS we strive to make your online Advertising ventures go smoothly and to help you reach your business goals with robust Ad Serving tools and insightful content. On this occasion we bring you the Ultimate Ad Tech glossary! 👉 https://lnkd.in/ddduRFjA #adserving #adtech #digitaladvertising #adplatform #adtech2024 #digitaltrends2024 #EXADS #adtechglossary #adtechindustry

- "I don't want to increase my ad monetization rates" said no publisher ever. 🤯😵 Increasing #admonetization rates requires a combination of strategic planning, data analysis, and a commitment to bringing long-term value to both #advertisers and your website viewers. Since the new year has just begun, how about reviewing your website and finding how to increase your #AdRevenue? Here are a few tips from us to help you step up your game: 👉https://lnkd.in/daZ-XAc2 #popunders #adnetwork #websitemonetization #AdSenseAlternative

Ad blockers hurting your ad revenue? Fight back with these proven strategies! Understanding the Impact: Ad blockers are costing businesses billions in lost revenue. But fear not! We have strategies to help you stay ahead in the game. Read our new article to learn more about balancing engaging ads with user preferences, and reducing the impact of ad blockers, and ensuring sustained ad revenue. Get Started Today! Don't let ad blockers hold you back! Implement strategies from our new article https://lnkd.in/eZfM9kkb #adnetwork #adblockers #adblocking #traffic #onclicka #adstips

Meta suggests that combining vertical 9:16 video ads with other formats in ad sets can improve performance. They analyzed over 1 million ad sets and found that mixing vertical video ads with audio alongside other formats led to 18% more conversions per dollar compared to ad sets with only vertical videos. This strategy allows for better optimization in the auction process, leading to more efficient and customized ad delivery. Mixing different ad formats helps leverage more inputs for improved results, making ad campaigns more effective. This data comes from ads running globally between January and February 2024 across various industries.