Newor Media’s Post

The Trade Desk's bold declaration of the industry's 100 most premium publishers made us realize that LiveIntent's inventory represents 80% of them! (The other 20%? They're exclusively non-US and/or CTV-only). Combine these pubs with the email channel's natural strengths and you get the "premium premium internet." Read more on our blog!

Why The Plugged Advertiser? Since it’s a digital Advertiser , you don’t have to worry about where you will get it and when you will find It, it comes on a fixed day - and you can get a copy on https://lnkd.in/dR-my68e The Plugged Advertiser reaches people wherever they are in every part of the country.

Hey #Connects Buying FE CPA Live Transfer Traffic Nextday Reporting - Google sheet Payout -120$ Payment Terms NET-7 Approval Ratio -90% Need Quality calls Enrolled Consumers Payment secured and on time Legitimate Publishers DM me for more details Let's start Together and make money. Skype : live:.cid.d8e72468f65a2f6b hashtag #Finalexpense hashtag #Livetransfer hashtag #Legitimate hashtag #Publisher hashtag #Securedpayment

'“The reality for many subscription publishers is that they have hit a plateau of subscriber numbers and that average revenue per user is falling because of discounts. They can’t grow just by trying (or discounting) harder with the same approaches.' ---- 'Young called the adoption of the pay-as-you-go model a “first step” in creating “a far larger customer base”. If The Washington Post manages to get a proportion of its non-paying users to spend even $1 per month, he continued, “it will add up to a material amount of money”. In particular, it is an “indefinitely scalable model”, unlike subscriptions, which have a set maximum amount of money a given consumer can (or is willing to) spend.' https://lnkd.in/efh5GiHi

Advertising, love it or hate it, determines what kind of content people all over the world have access to. Let's give them access to better content by improving advertising's supply chain, where fat ad network margins are still the #1 culprit of adding more in cost than they do in value. I think this is the most important and misunderstood topic in our industry, so I wrote an op-ed about it in The Current: https://lnkd.in/eVFxsKKA Also looking forward to speaking about this today at #dmsbyluma with my friend Lou Paskalis.

NOTICE TO PUBLISHERS Compliance with our onboarding process and adherence to quality standards is mandatory. If you proceed to submit RAW calls that are unverified, not genuinely interested in the product, or fail to meet qualification criteria, your partnership with us will be terminated immediately, and you will be blocked from future collaboration. We cannot and will not tolerate overpromising or misrepresentation from publishers, as this directly jeopardizes our relationships with our buyers and advertisers. For example, do not promise to deliver 50 billable calls per day and then struggle to produce even 5. Such discrepancies undermine trust and will lead to swift removal. It should be understood that agencies must move on from poor production and bad publishers. While we protect our publishers from unfair practices by buyers, we also have an obligation to maintain the trust of our buyers and advertisers. Please be aware that, in the event of such a breach, all communication will cease, and you will be permanently blocked from our systems and communication channels. This is to prevent any accidental engagement or collaboration in the future, even after time has passed.

Publishers sometimes feel as if they're driving and get pulled over for speeding. Publisher: "Officer, there are no speed limit signs on this road. If only I knew the speed limit, I wouldn't break it." Officer: "If we posted the speed limit, then you'd be able to break it!" Keith Candiotti contributed to the Panel: The Battle Against Bad Actors (and how not to be one). Publishers are always trying to achieve what their buy side partners want. Too often measurement lacks transparency, standards, or any path that ends at the shared goal of both #advertisers and #publishers. Optimera's Prebid.org real time data module gives publishers the tools to achieve advertiser requests no matter the measurer.

In a controlled study of the TV sector we can now see, one year later, how the main websites gained and lost position in the sector. These are the top 50 domains for TVs. If you're doing anything with marketing and TVs in the UK, this is for you. These are your competitors. The leading sites and risers are worth researching. As for the fallers, maybe there's something to be learnt there too. Full lists in the report (linked in the comments) but here's a few highlights. DO, commercial searches: Cheaptvs (co uk) - a big rise Reliant (co uk) - a new website in the list Beyondtelevision (co uk) - new in the list KNOW, informational searches: Telegraph (co uk) recommended tech reports are new in the list Reddit (com) is new in the list Goodhousekeeping (com) lost 20 positions in the informational category. Full lists (50 Do, 50 Know domains) plus the keyword lists and expert analysis in the report below. There are 21 different SectorWatch reports now available. #searchmarketing #googlesearch #seo

Thursday Thoughts. ⭐Understanding the Publisher's Digital Subscription Journey⭐ Starting Point: Publishers kick off their subscription journey by capturing reader data through registration, often implemented as a datawall. Progression: From there, they transition towards implementing paid subscriptions, navigating various paywall models such as:   - Metered: Offering a limited number of free articles per month.   - Freemium: Charging for access to premium content only.   - Hard: Providing no free content, requiring payment for access. Conversion Reality: While only a fraction of the overall reader base converts to subscriptions, even this small percentage can yield significant revenue streams for publishers. 📰 Industry Examples: In the UK news landscape, different models are at play: Hard Paywall: Adopted by Financial Times and The Times websites. Metered Service: Utilised by The Telegraph and The New Statesman. Freemium Model: Chosen by The Independent. Specialist Publications: Publications catering to specific industries or niche interests often opt for a hard paywall strategy. 🚀 🔑 Key Takeaway: Understanding these dynamics is crucial for publishers aiming to navigate the subscription landscape effectively and sustainably. What are your thoughts on this? #circulation #publishing #paywall

Great overview by The Audiencers of the strategy and tactics to determine your paywall settings. At the end of the day, the decisions can quickly add up and be overly complex. Let Mather Economics AI platform Sophi by Mather Economics ensure your paywall optimizes both subscription and advertising revenue! Don’t hesitate to reach out to learn how publishers have grown beyond the plateau and accelerate your total digital revenue growth! #ai #datadriven #mediarevenue