Earn Alliance, a leading web3 game aggregator, has bolstered its leadership team with three strategic hires: Kimberly Knoller as Chief Marketing Officer, Graeme Griffin as Head of Games, and Amit Goel as Director of Product (Ad Tech). 'Knoller, a cross-industry veteran, brings over a decade of expertise in entertainment marketing, fan acquisition, and audience engagement. Her visionary leadership and innovative strategies have driven success for renowned artists and brands. Griffin, with over two decades of gaming industry experience, is passionate about crafting meaningful gaming experiences. 'I view games as a potent medium, comparable to, if not more influential than, TV, movies, and books,' he said. Goel, a seasoned software engineer and product manager, will focus on building and scaling the programmatic ad exchange for mobile and casual gaming. 'I look forward to seeing these possibilities come to life as we build the ad-tech systems for the next generation of gaming,' Goel stated. These key appointments position Earn Alliance at the forefront of the web3 gaming revolution, leveraging innovative technologies to create engaging ecosystems for gamers. @earnalliance #web3gaming #gametech #gamingcommunity
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We are very excited to see Rolling Stone add a gaming vertical into their editorial process. Seeing a mainstream publication embracing the cultural impact of gaming is incredible, especially as the move expands their reach and captures the new modern entertainment. Publishers, take note: the future is game-driven! Rolling Stone's bold integration of gaming into their editorial process highlights their commitment to evolving with cultural trends. This strategic partnership with ESL FaceIT Group underscores the significant impact of gaming on our society and positions them at the forefront of modern entertainment. For other publishers looking to explore similar ventures but unsure where to start, consider reaching out to us at Epic Global Agency for expert guidance. The gaming industry's exponential growth presents vast opportunities for brands to tap into new revenue streams and engage with a diverse, younger audience. See the link below for the full deep dive and brand takeaways👇 #Gaming #RollingStone #CulturalRelevance #Entertainment #Publishing #EpicGlobalAgency #ESLFaceIT #GamingIndustry #StrategicPartnerships #AudienceEngagement #FutureOfEntertainment
Epic Global - Esports and Gaming consultancy
epicglobal.gg
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This time next week, Elin Jonsson from East Side Games will be halfway through exploring effective strategies for driving organic traffic to mobile games through brand and IP partnerships. We’ll emphasize the importance of tailoring content for each partner and how strategic collaborations can amplify reach and engagement. Key case studies, such as our successful campaigns with Trailer Park Boys and the Intergalactic Friendship Day event featuring Star Trek and Doctor Who, will illustrate the impact of aligned marketing efforts. By creating compelling marketing beats around real-world events, we achieved significant increases in installs and Day 1 retention. We’ll also discuss the value of fostering long-term relationships with brand partners, staying attuned to market relevance, and leveraging the potential of smaller or medium-sized IPs with passionate followings. 🎟 Still haven't got a pass? Register now 👉 https://lnkd.in/e6BP7Nmw #gamesforumsf2024 #gamesforum #mobilegaming #admonetization #mobilemarketing #adtech #productmonetization #alternativegrowth #useracquisition
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Introducing the Talent Behind Plunge Games! Meet Aviad 👋 Today, we’re shining the spotlight on Aviad Dadon, Founder and CEO of Plunge Games. With over 15 years in the gaming and SaaS industry including Bidalgo (IronSource), Bidashake (Voodoo), Aviad has helped hundreds of game developers worldwide. Over the past 15 years, Aviad has been deeply involved in mobile app growth, collaborating with numerous gaming companies worldwide to elevate their businesses through cutting-edge marketing strategies and data-driven models. During his 7.5 year tenure at Bidalgo, a premier marketing automation platform acquired by Ironsource, he spearheaded operations in the US, and launched both China and LATAM.🌎 Later, as a founding partner and Chief Strategy Officer at Bidshake, he led the business development, marketing, and client success teams, culminating in a successful acquisition by Voodoo after two years. Since then, he’s been a consultant to several gaming studios and helped launch several casual games, as well as, a handful of games in the Skill-based RMG and Sweepstakes verticals, which are now at the forefront of industry growth. 🥁 Random fact: When Aviad is not busy with work, he plays the drums and rides mountain bikes 🎮 First game crush: Command & Conquer 👀 Trend to watch: Keen to see how new restrictions over Apple’s App Store will impact the mobile app market. External stores, loading web pages and privacy limitations are going to bring new opportunities and challenges. 🚀At Plunge Games, we're thrilled to be sharing this series of intros to the exceptional individuals who make up our talented team. Our consultants have held key roles in some of the biggest names in gaming, such as Playtika, Huuuge, King, and prominent SaaS companies and we’re excited to share their experience. DM us to work with Aviad and our team of gaming experts. #PlungeGames #GamingIndustry #Consulting #Innovation #TeamSpotlight
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Listen to what Ofir Meir has to say, very interesting.
Nisha Fishlock from Gamesforum recently sat down with Bright SDK Group Director, Ofir Meir , to talk about innovative monetization strategies, enhancing user experiences, and the future of mobile game monetization. Read the full interview here: https://lnkd.in/dVZCp8N5 #Monetization #GamingIndustry #BrightSDK #GamesForum #GameDevelopment
Gamesforum Meets: Ofir Meir
globalgamesforum.com
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This is a very good read, great insight Peter Dager The whole article rings true. On the player piece, Rowan Stroo made a great point, in a debate on one of my previous posts, about moving Esports contracts to salaries with benefits to compensate for falling prize pools/shifting %s. In terms of diversification of revenue, I think this is very true but it's execution over theory. We have seen NIP evolve into a broad gaming enterprise with Talent management and Hotels becoming pillars. Gamesquare, Enthusiastic and Overactive have managed this, while Feenix Group we have broadened our offering with Studio and talent management, incorporating tech stack. https://lnkd.in/eGYAdGtf
The Evolution of Nouns Esports and the Future of Esports Funding
mirror.xyz
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🎮 #esports, as with #mediaindustry in general, is going through massive changes right now. Perhaps it's an opportunity to evaluate the cost structures of certain leagues & properties, and the tendency to use large studios, as well as production hardware and trucks. #cloudproduction could save 40-60% of the content costs, and allow staff to create & collaborate remotely. 🤷♂️ #gamingindustry #liveproduction #teamgrabyo https://lnkd.in/eUyuDGtw
With layoffs mounting, esports veterans are split on the future of the industry
digiday.com
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New Post: Esports league postponed after players hacked midgame - https://lnkd.in/d9z6J_XC - On Sunday, two competitive esports players appeared to get hacked during a live streamed game, prompting the organizers to postpone the tournament. Players were competing in the Apex Legends Global Series, a competitive esports tournament for the popular shooter game Apex Legends, which has a $5 million total prize pool. During two separate games, two © 2024 TechCrunch. All rights reserved. For personal use only. - #news #business #world -------------------------------------------------- Download: Stupid Simple CMS - https://lnkd.in/g4y9XFgR -------------------------------------------------- or download at SourceForge - https://lnkd.in/gNqB7dnp
Esports league postponed after players hacked midgame
shipwr3ck.com
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🚀 I wanted to take the time to share incredible results from our recent monetization partner! By integrating MAX Bidding into our game Gem Hunt, we've seen a massive boost in performance, reaching an outstanding eCPM of $37.15! 🎉😱 This has not only driven higher revenue but also optimized our ad placements, allowing us to focus on delivering an even better gaming experience for our users. A huge shout-out to the AppLovin team for their cutting-edge technology that helped make this possible. If you're looking to supercharge your monetization efforts, MAX Bidding is definitely worth considering! 💡 #AdTech #Monetization #MobileGaming #AppLovin #GameDev
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I read an interesting blog today discussing industry trends, and one that caught my eye was the emphasis on Social Interaction features. It seems like a game-changer, literally🚀 Players engaging with each other, fostering a real sense of community within the iGaming world. After all, players are the heartbeat of our industry. From friendly competition to epic collaborations, community-driven sessions seem to sprinkle a little extra fun into the experience. It's not just about the game anymore; it's about connecting with fellow enthusiasts, isn't it? Sure, some players still enjoy their solo adventures, but I can't help but wonder if the new generation is craving more. Can we transform the solitary experience into a bustling social hub? I'll bet on it! Embracing multiplayer experiences shouldn't be just a trend; but could it be the future possibly? Creating immersive social experiences that keep players coming back for more than just the game itself. So to my LinkedIn community, what are your thoughts? Are we riding the multiplayer wave, or is it dare I say, too trendy? 🤔 #multiplayer #multiplayergames #multiplayerexperiences #igamingtrends #igaming #trends #techtalks #tech #community #socialinteraction
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