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☄️🛰️ Spotlight on the World's Most Valuable Sports Teams in 2024 According to a report by Visual Capitalist, the landscape of the world's most valuable sports franchises has seen some changes as of 2024. American football and European soccer clubs have maintained their dominance, demonstrating their massive global appeal and economic power. The Dallas Cowboys, an American football team, retains the top spot as the most valued sports team globally, for the sixth year in a row, with a staggering valuation of $5.7 billion. Trailing behind are two renowned soccer clubs, Real Madrid and Barcelona, valued at $4.75 billion and $4.76 billion respectively. In the top ten, NFL teams hold four spots, followed by three NBA teams. Major League Baseball (MLB) and Formula 1 teams are notably absent from the elite list. The New York Yankees, the most valuable MLB team, just missed the top ten, placing 11th with a $3.2 billion valuation. Despite the economic setbacks due to the COVID-19 pandemic, these sports franchises have shown resilience and a proven ability to generate significant revenues. They have successfully leveraged their strong fan base, lucrative TV deals, team performance, and strategic location to scale their worth in an increasingly competitive sports industry. #SportsBiz #MostValuableSportsTeams #GlobalSportsEconomics Update as of Mar 13 2024 & You can read more about this here: https://lnkd.in/gMBxJcVH by Visual Capitalist 🔗Follow for more 📈🫡 & Lets connect: https://lnkd.in/dkis_kdf Join the MarTech community here: https://tally.so/r/3NWD6B

Visualized: How U.S. Sports Leagues Make Money https://ift.tt/bJfImaZ See this visualization first on the Voronoi app. Use This Visualization Comparing How U.S. Sports Leagues Make Money This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources. Between 2022 and 2023, the five major U.S. sports leagues collectively earned $49.3 billion. The NFL generated the highest revenue, at $18.7 billion, significantly outpacing both the NBA and MLB, which each brought in $10.9 billion. Although the main sources of league revenues have largely remained unchanged over the last four decades, there are distinct variations in the revenue breakdown of each sport. This graphic breaks down U.S. sports leagues by revenue stream, based on data from Sportico. Breaking Down U.S. Sports League Revenues Below, we show how each major league generates revenue based on their primary sources of revenue. Revenue for the NFL and MLB is as of 2022, revenue for the NBA and NHL is for the 2022-2023 season, and revenue for the MLS is as of 2023. League Central Revenue Seating/Suites Team Sponsorships Local Media Concession/ Parking/Other Total Revenue NFL 66% 17% 10% 2% 6% $18.7B NBA 41% 26% 12% 13% 8% $10.9B MLB 26% 31% 11% 23% 10% $10.9B NHL 19% 44% 14% 12% 12% $6.8B MLS 13% 39% 29% 0% 18% $2.0B Central revenue includes league media, merchandise, other sponsorships, and shared ticket revenue. As we can see, central revenue, which largely consists of media and broadcast deals, is the most important revenue source for the NFL and NBA. Since 2018, the NFL has grown from 61 of the top 100 most watched TV broadcasts to 93 in 2023. Adding to this, streaming platforms are increasingly signing contracts with the NFL, including Netflix paying $150 million to stream two 2024 Christmas games and Amazon paying $1 billion to stream Thursday night games exclusively on digital. Additionally, the NBA recently signed an 11-year $76 billion deal with ESPN, Amazon, and NBC that is worth more than double its previous contract. Moreover, this trend of significantly increasing media deal values is seen across every major league amid high consumer demand for professional sports. For the MLB, local media is a vital source of revenue, with nearly a quarter of revenues coming from this source—more than any other sport by far. In fact, each day an average 2.3 million viewers watch MLB games on regional sports networks. Meanwhile, the NHL makes the highest share of revenue from seating and suite sales compared to major sports leagues, at 44%, due to it attracting less lucrative TV contracts. The post Visualized: How U.S. Sports Leagues Make Money appeared first on Visual Capitalist. INFO via Visual Capitalist https://ift.tt/QUPGyd1 July 23, 2024 at 07:45AM

The U.S. sports betting industry generated $11 billion in revenue in 2023, a 45% percent increase from 2022, with legalization spreading to 38 states, up from just one in 2018. Notably, DraftKings has emerged as one of the few successful SPACs. Americans predominantly bet on the NFL (81%), NBA (54%), and MLB (44%), yet 93% of sports bettors lose money, and the NFL has suspended 10 players for gambling over the past two years, with the NBA recently suspending 1 player for life. Media companies are evolving into sportsbooks (e.g., ESPN), while sportsbooks are becoming media companies (e.g., FanDuel). This crossover is evident in the increased betting handle on BetMGM, which saw this year's LSU-Iowa NCAA matchup shatter records on the women's side. Considering these trends, how do you think the integration of media and sports betting platforms will shape the future of fan engagement and sports entertainment?

🏀 As the WNBA (Women's National Basketball Association) season gets ready to tip-off, local broadcasts are on the rise in a big way! 🏀 📈 Front Office Sports writes, "The WNBA is currently in the midst of selling a new set of national media-rights deals, doing so in concert with the NBA to help forge a potential year-round basketball presence on partner networks." 🤝 In fact, just last month, over-the-air TV broadcaster TEGNA and Indiana Fever Fever parent company Pacers Sports & Entertainment struck an agreement to show 17 of the team’s games on broadcast stations in Indianapolis.  📺 Tegna and the team then quickly expanded the pact to increase that coverage to 11 other markets stretching from Davenport and Des Moines, Iowa—the state where Clark starred collegiately—to Cincinnati and Dayton, Ohio. 📈 The increased broadcast footprint pulled in five other TV station owners, which turned companies that are rivals in multiple other areas into partners in the fast-growing economy of Clark. 🚀 When you look more closely at the deal, Tegna and the Fever are tapping not only into the unprecedented fan frenzy surrounding the professional debut of Clark but also the rapidly increasing cord-cutting. The National Basketball Association (NBA)’s Phoenix Suns & Utah Jazz, along with the National Hockey League (NHL)’s Seattle Kraken Kraken & Vegas Golden Knights and the WNBA’s Phoenix Mercury have made the switch to broadcast all of their local games on free television. 📈 The Tegna-Fever deal also highlights a previously undervalued element of a WNBA that is now set for major expansion: full-fledged local team affinity, built significantly through local broadcasts. 💰 Historically, local team broadcast coverage has not been a prominent fixture of the league’s overall media presence, particularly compared to what the league receives through a series of national partners such ESPN, CBS, Ion, Amazon, NBA TV, or on social media. 🤝 Each of the league’s 12 current teams already has some level of local coverage to supplement the national deals, whether those deals are based on over-the-air distribution, on a cable-focused regional sports network, or via streaming. 🚀 In recent years, though, that mixed collection of distribution structures and number of available games have not been as much of a featured component for the WNBA. But things are changing & we're excited to see how these new local deals affect the league's growth going forward! #sports #sportsbiz #WNBA #Media #MediaRights #LocalMedia #Clarkenomics

MLS Invests in OneFootball: Redefining the Future of Global Football Engagement Major League Soccer (MLS) has partnered with OneFootball, not only delivering content to millions of global fans but also acquiring a stake in the platform. This strategic move positions MLS at the forefront of digital fan engagement and media innovation. Here’s why this partnership matters: 🔹 Expanding Global Reach With star players like Messi, MLS is attracting worldwide attention. This partnership gives MLS access to over 130 million football fans by 2025. OneFootball’s collaboration with Yahoo Sports and MLS’s ongoing deal with Apple TV amplify this reach, allowing MLS to engage audiences globally. 🔹 Fan Engagement Trends The Nielsen study highlights that 44% of global sports fans prefer short-form content, such as highlights. This trend is especially prominent among Gen Z and in regions like Latin America and Southeast Asia, where live games are harder to follow. MLS is aligning with these consumption habits by delivering content in formats that meet modern demands. 🔹 Gaining Insights With personalized content feeds, MLS will gain valuable insights into fan behavior, helping refine its global branding and engagement strategies. These insights are key for developing football leagues as well, providing a blueprint for future growth. This partnership sets a new standard for how football leagues leverage media and technology to engage fans and expand globally. #mls #fanengagement #onefootball Image Credits: MLS

🚨 Trending Sports business items heading into this weekend 👇 Stay in touch with the below! ⚾️MLB Postseason Boost: Teams in the playoffs are seeing spikes in ticket sales, merchandise, and local economic impacts. Brands are leveraging playoff energy for new partnerships and ads. 🏈NFL Week 5 Sponsorships: As top matchups unfold, brands like DraftKings and FanDuel ramp up advertising, particularly in fantasy football and sports betting. ⛹️♀️Women’s Sports Growth: NWSL playoffs and WNBA Finals show continued audience growth. Expect more brands tapping into women’s sports, especially in health and lifestyle sectors. ⚽️Global Soccer Investments: Private equity and foreign investors are increasing their stakes in European clubs, with more deals expected in the Premier League and La Liga. 📝🏈NIL Deals: College football players continue to land new Name, Image, Likeness deals, reshaping the collegiate sports business landscape. As sport managers and sport management enthusiasts, which items are you most interested in seeing play out these coming days?

⚾ Sports marketing is evolving fast as teams across the NFL, NBA, and MLB are finding new ways to leverage social media, digital channels, and more to deepen fan engagement and drive growth. As Cadent CMO Paul A. highlights, "You’re seeing the CMO think more holistically about the franchise, not just as a sports brand, but a lifestyle brand." Check out the full story in Ad Age to learn how teams are using innovative strategies to bring fans closer than ever. https://hubs.la/Q02WkFJ50 #SportsMarketing #FanEngagement #DigitalStrategy

Here’s something surprising we’ve seen in our data - TV ads placed during lower engagement sports perform better than high engagement sports. High engagement sports -> NHL, NFL, NBA. Low engagement sports -> Tennis, golf Our theory is that you’re rarely going to have people take an action (like visiting a website) during a higher engagement sport. They don’t want to miss a single moment. But during lower engagement sports, viewers have more time to use their phones and visit websites. Beyond seeing higher response rates for these ads, we see that the pricing of impressions during these slots is much more reasonable. NFL and NHL in Canada you might be looking at tens of thousands for a spot while these lower engagement sports can cost 90% less per spot. There’s actually one other lower engagement sport that performs extremely well in Canada. It performs so well that sometimes I try and buy a package for the entire season upfront. If you’re looking for additional guidance on advertising in the Canadian market, happy to hop on a call and support your planning process for your campaigns!

ESPN recently struck an eight-year deal with the NCAA that starts September 1st and runs through 2032. Under this deal, valued at $115 million annually, ESPN will cover 40 NCAA championships, including 21 women’s and 19 men’s sports. The agreement includes sports like women's basketball, volleyball, baseball, and softball. Many of these events will be broadcast on ABC and ESPN, with over 2,300 hours of NCAA championships expected to be aired annually across various platforms. ESPN's negotiation approach reflects a trend of dealing directly with the NCAA, rather than individual conferences. Disney executives have expressed interest in partnering with tech companies as ESPN evolves into a sports streaming leader, with this NCAA deal enhancing its content portfolio. "The ESPN networks and platforms will exclusively present a record number of championships, including all rounds of several marquee events that, together with the NCAA, we have grown over time." Steve Henson highlights how ESPN’s exclusive negotiating window enabled this agreement before other competitors could enter discussions. Despite the absence of March Madness in this contract, the deal represents a significant development in sports broadcasting.

I was just reading an article about ESPN Bet planning to launch in New York, the largest U.S. betting market. Penn Entertainment is buying Wynn Interactive’s mobile sports betting license for $25 million, after missing out on licenses awarded in 2021. This move could potentially make ESPN Bet a formidable competitor in the sports betting market. What are your thoughts on ESPN Bet entering the New York market, and how do you think it will impact the sports betting landscape? https://lnkd.in/etSyd2kF Blue Chip Sports Management Marymount Sports X Marymount Storytellers PENN Entertainment, Inc DraftKings Inc. ESPN CBS MGM Flutter Entertainment Plc National Football League (NFL) National Basketball Association (NBA) Nike #ESPNBet #SportsBetting #NewYorkMarket #PennEntertainment #WynnInteractive #Competition #SportsIndustry #MarketExpansion #SportsGambling #BusinessStrategy #MarketImpact #SportsFans #IndustryInsights #SportsBusiness #ESPN #BetOnSports #SportsNews #MarketGrowth #BusinessDevelopment #ESPNBetLaunch #SportsBetters #MarketEntry #IndustryCompetitors #Sports