NewsWhip’s Post

Through interviews with communications leaders across the US and Europe, we devised the Foresight framework, an essential tool for comms pros dealing with polarizing issues. In this blog we introduce the first two components of this framework: level setting and benchmarking. We illustrated those with some real-world examples, including: - Change in brand interest, illustrated by Salesforce's Dreamforce event - Change in interest for pre-identified topics, with examples including AI, sustainability, and inflation - Brand mentions alongside an issue or crisis, taking the recent CrowdStrike outage as a case study

Transparency Continues to Thrive in #Recruiting and #Marketing 🌟 In the rapidly evolving landscape of #SocialMedia, transparency, accountability, and authenticity are no longer just buzzwords—they are imperatives. As we step deeper into 2024, these principles have become foundational to successful digital strategies, particularly in sectors like #Recruiting and #Marketing. 🔍 Why Transparency Matters: Recent studies, including one revealing that 88% of Gen Z adults believe sustainability should be standard in business, underscore a pivotal shift. Today's consumers and job seekers demand openness and sincerity, influencing whom they trust and support #ConsumerTrust. 📘 Educational Insight: Transparency goes beyond simple truth-telling. It involves a comprehensive approach where businesses openly communicate their processes, challenges, and successes #OpenCommunication. This transparency builds a narrative of trust and reliability that resonates deeply with a generation that values authenticity above all. 👥 Take Action: To thrive in this new era, businesses must embrace a culture of openness. Share your values, processes, and the 'why' behind your actions #EthicalBusiness. Let's not just aim for profit, but for progress in how we engage with our communities and the planet. The path to success in today's digital landscape is paved with transparency. By fostering an open, honest, and sustainable environment, businesses can build a loyal, engaged community that values authenticity and ethical practices #SustainableBusiness. Let’s commit to being clear and straightforward in our communications—our audience demands it, and our future depends on it.

The Ipsos Reputation Council Report for 2024 is out. It is useful reading for corporate affairs professionals. Issues covered include AI friend or foe to the communicator, 'glocal' the balance between global and local communications, acquisitions, corporate sponsorships, fake news, ESG, purpose, diversity and inclusion. Some of the issues that keep CCOs awake at night include: AI and digital evolution; polarisation, politicalisation and culture wars; geopolitical uncertainty; activist stakeholders and employees; net zero and greenwashing; inflation and the cost of living crisis; and more. 💡 I am Stuart Bruce. I can help you: 🚀 Modernise your PR and comms 🤖 Use AI for PR and comms 🔥 Protect your reputation in a crisis 📈 Improve your insight and measure your comms 🔔 You can ring the bell on my profile to see more posts like this. #publicrelations #communications #pr #aiinpr

I got my hands on some interesting and somewhat shocking research last week at INKOMETA 2024 in Berlin. We sparked the conversation in a panel discussion led by Dagmar Mackett with fellow panelists Jörg Riedel (Haiilo), Carsten Grimme (Johanniter-Unfall-Hilfe), and Christian Fremy (NDR). I also delved into future-fit strategic internal comms as a part of my keynote sponsored by Haillo 🙏 A lot of what I see is the challenge both with practitioners and leaders in connecting tactics to a robust strategy. Constantly running to keep up is also a huge factor. We all know that feeling. ➡ But in our age of artificial intelligence, it is those who are strategically minded and play the longer game, are those who will win. This is because we live in a content-overloaded world that is only going to get faster and fuller with more noisy content. The stat on the left is information overload. This is at 42% as the biggest challenge facing internal communication. Research out of Nottingham University shows the direct link between information overload and FOMO (lack of channel clarity, consistency and trust meaning people are checking everything all the time) in the digital workplace with stress and burnout. EXPENSIVE for companies both from a cold, hard productivity viewpoint and a monetary value when you look at rehab and return to work costs. I'm looking forward to Seth Godin's new book on strategy that is coming out soon and hoping it gives strategy a bit of a spotlight. Wishing you a strategic day! 🤓 Monique PS my husband just bought reading glasses with lights on the side so you can read in low light conditions. They aren't as nice as Meta Ray Bans (and 100 times cheaper), but I am wondering if there is a workplace security issue we need to discuss because unless you specifically look, it is easy to miss these additional features on glasses. One provides a light. The other captures video and photos with voice commands and can be saved to the cloud.

📑 NEW WHITEPAPER: Competitive Environmental Intelligence 📑 https://lnkd.in/g9fmg8J5 Data-driven competitive intelligence empowers comms & marketing teams to cultivate a culture of adaptability and innovation, ensuring relevance and sustained growth. Our whitepaper delves into the data sets you need to: ☑ Decode market trends ☑ Understand consumer behaviour ☑ Identify untapped opportunities ☑ Mitigate unforeseen risks ☑ Benchmark performance against competitors https://lnkd.in/g9fmg8J5 #CompetitiveIntelligence #Marketing #Communication #DataDriven #MediaLandscape

In today's #BeHuman moment, I want to share a truth about digital strategy that can be a challenge. You're not going to win every debate, no matter what research, data, strategy, or best practice evidence you bring to the conversation. It doesn't mean you are wrong and it absolutely does not mean you should stop what you're doing. Take a minute to celebrate when you succeed and, maybe just as important, take a minute to shake it off when you don't. Then stay true to yourself and keep trying!

Free webinar alert! 🚨🤖 As artificial intelligence’s capabilities continue to grow, many marketers are jumping on the chat-bot bandwagon to generate quick content. However, it’s now being utilised to scour the web in search of misleading sustainability claims, with the Advertising Standards Authority (ASA) vowing to scan 10 million adverts for wrongdoing in 2024, compared to just 3 million last year. Communication teams shouldn’t just be thinking about the content they’re creating, but about how everything that's ever been put in the public domain reflects on a business’s broader sustainability activities. No need to work up a sweat though. By joining Hattrick | B Corp™ certified - Carbon Literacy training provider for B2B marketers and Bronze Partner - for their upcoming webinar, you will: ✅ Learn how to communicate the climate crisis with confidence, honesty, and without any legal ramifications. ✅ Leverage the benefits of AI while embracing real, human insight. ✅ Sniff out the sustaina-bull and determine fact from fiction. ✅ Be the first to hear initial findings and observations from the Connected Impact Transparency Index 2024 - a report about the ESG activities of the world’s biggest businesses. ✅ Hear from a brilliant team of experienced panellists bringing a diverse range of perspectives. When? 🗓 14th May ⏰ 9:00-10:00 🌐 Make sure to let them know you’re coming here ➡️ https://lnkd.in/eFEFsSE6 Malin Cunningham Lucy Walton Anita Lloyd Vimla Appadoo Squire Patton Boggs Connected Impact Honey Badger #ArtificialIntelligence #SustainableMarketing #MarketingWebinar #MarketingTips #CLPartner #CLBronzePartner

The marketing and comms world is changing so fast, it’s like trying to drink from a firehose. At SourceCode Communications, we’ve joined forces with industry experts to make sense of the madness and break down the trends shaping how brands survive and thrive in this ‘never normal’ world. If you’re tired of trying to predict the future with a crystal ball (because let’s be real, they never work), our Global Trends Report is your ticket to getting ahead. From AI breakthroughs to battling deepfakes, we’ve packed it full of insights you can actually use (no fortune-telling required). 𝐃𝐨𝐧'𝐭 𝐰𝐚𝐢𝐭! Download the report 

Leaders from Google, Kingfisher plc and Jellyfish sat on a panel to help marketers navigate marketing’s 2024 inflection point to create a path to durable measurement and business growth. One of the highlights that I found most interesting is Alicia Harkness statement that "𝘛𝘩𝘰𝘴𝘦 𝘸𝘩𝘰 𝘢𝘤𝘵 𝘯𝘰𝘸 𝘵𝘰 𝘦𝘮𝘣𝘳𝘢𝘤𝘦 𝘵𝘰𝘰𝘭𝘴 𝘢𝘯𝘥 𝘵𝘦𝘤𝘩𝘯𝘰𝘭𝘰𝘨𝘺 𝘵𝘰 𝘣𝘶𝘪𝘭𝘥 𝘥𝘶𝘳𝘢𝘣𝘭𝘦, 𝘧𝘶𝘵𝘶𝘳𝘦-𝘧𝘢𝘤𝘪𝘯𝘨 𝘮𝘦𝘢𝘴𝘶𝘳𝘦𝘮𝘦𝘯𝘵 𝘴𝘰𝘭𝘶𝘵𝘪𝘰𝘯𝘴 𝘧𝘳𝘰𝘮 𝘢 𝘴𝘵𝘳𝘰𝘯𝘨 𝘣𝘢𝘴𝘦 𝘰𝘧 𝘤𝘰𝘯𝘴𝘦𝘯𝘵𝘦𝘥 𝘧𝘪𝘳𝘴𝘵-𝘱𝘢𝘳𝘵𝘺 𝘥𝘢𝘵𝘢 𝘸𝘪𝘭𝘭 𝘣𝘦 𝘵𝘩𝘦 𝘰𝘯𝘦𝘴 𝘸𝘩𝘰 𝘶𝘯𝘭𝘰𝘤𝘬 𝘨𝘳𝘰𝘸𝘵𝘩" 🔜 Embracing technology and tools is not just a wise move, it's becoming essential for sustainable growth in today's marketing landscape. Here's why Alicia's point is spot-on: 🔴 First-party data is the new goldmine, it empowers businesses to understand audience, personalize experiences, and measure better. 🔴 Unlocking growth potential as it will give marketers a clear understanding of what's working and what's not, to make better data-driven decisions 🔵 While making sure you are Building a culture of data privacy and Investing in data literacy Full article in the comments 👇

Dr Grace Kite's findings mirror conversations that we're having at true HQ. https://lnkd.in/eeg7zUr5 Where there used to be a swagger about the industry - the list of ever-growing metrics and their labels, is just one of many difficulties for businesses being sure of its ability to demonstrate value. We think that confidence is being undermined from several angles -  the rapid expansion of available media channels, combined with cuts to budget, means marketers need to spread themselves too thin. In our recent webinar, true's Head of Strategy, David Jones, discusses the pressure marketers are under and the repercussions it's having on #martech spending. Go and have a watch➡ https://lnkd.in/eZwPxk_u