NewsWhip’s Post

Drinks insights’ve become reading a PDF at a desk. What if you swapped the desk with a bar? 7 reasons why the future of insights is about sitting at the bar: The Power of Real-Time Insights Getting Out of the Bubble A Drink, A Conversation, and Real Discoveries Engaging with Consumers The Invitation Myth Reading Between the Lines Building Brands Bottom-Up

Premium is becoming the new norm. But how do we distinguish genuine quality from marketing hype? Brands are increasingly labeling their products as premium, but at the same time, they are raising consumers’ skepticism. Leading to critical questions about consumer trust and product authenticity. So the question is: 𝗛𝗼𝘄 𝗰𝗮𝗻 𝘆𝗼𝘂 𝘁𝗲𝗹𝗹 𝘄𝗵𝗶𝗰𝗵 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀 𝘁𝗿𝘂𝗹𝘆 𝗱𝗲𝘀𝗲𝗿𝘃𝗲 𝘁𝗵𝗲 𝗹𝗮𝗯𝗲𝗹? This is a chance for brands to stand out by being transparent and authentic. Demonstrating real value – through efficacy, ethical sourcing, and sustainable practices. It's about the story behind it. By focusing on quality, safety, and consumer benefits, brands can build a stronger, more trusting relationship with their audience. #premium #consumer #trust #authenticity  

When it comes to standing out, Different > Better Ever been guilty of looking at your competitors and thinking "why do they seem to be getting more attention?" You may well provide superior creativity, a more experienced team and a better quality of delivery. But where they're most likely 'winning' is how they're differentiating themselves. Let me give you an example: Many product categories are saturated, but breakfast cereal is perhaps up there as one of the most crowded and competitive. Along comes Surreal. I'll bet you've heard of them, haven't you? I've tried a couple of varieties -- and they're ok (my 11-year old daughter hates them!) But, their brand has an original and vibrant feel and their ads are cheeky & provocative. Their recent billboard campaign got pelters from many. But it also resulted in them being shared multiple times. Do I think their cereal tastes better than some of the market leaders? May be yes, may be no (although Surreal describes them as being “a protein bar disguised as a cereal,” so there's a healthier angle to their product). But the way they've positioned themselves is cutting through and getting them plenty of attention. If your website/creds etc talks about "brilliant work, experienced team, top notch culture, going over-and-above for clients" - you probably need a rethink. Ask yourself: ❓ What can you offer that no one else/very few can? Is it a specific expertise, a creative approach, a pricing model? ❓ Are there specific services you provide which represent your very best work? Could you position around those as a type of specialist? ❓ What's your story? How can it be woven into your narrative to make you stand out more?

"The Netflix of insights". Check out this story of how we're helping Pernod Ricard keep the customer at the heart of everything they do, making it as easy as playing your favorite Netflix series. #Insights #Customercentricity #KnowledgeManagement

Standing still is not an option. Don't settle for the same old strategies-embrace innovation and bold new tools to revolutionize your approach. Take a leaf from Glide Pizza, an American pizzeria that's shaking things up with a truly controversial and eye-catching campaign. Imagine customers chasing a moving QR code for a chance to win a free pizza. Sure, it sounds wild, and critics might call it gimmicky or frustrating. But here's the genius part: even if you can't scan the code, the store's name is boldly displayed on the back of the costume. You'll remember that name, whether you like it or not. This campaign is a masterclass in brand recall and creative thinking. It's a bold move that's capturing attention and sparking conversations. • Innovation breeds success: Embracing new and unconventional methods sets you apart from the competition. • Engagement through curiosity: Unique campaigns create buzz and engage your audience in memorable ways. • Brand recall: Even controversial strategies can ensure your brand sticks in people's minds. Love it or hate it, Glide Pizza's approach is a powerful reminder that daring to be different can make all the difference. Are you ready to disrupt the status quo and lead with creativity? Focus on strategic tasks rather than administrative work. Practice continuous learning with this exceptional platform, all designed to leverage digital #Marketing #Innovation #BrandStrategy #Creative #Thinking #Professional #Growth #Disrupt #TheNorm

You’re a woman. You may not lift weights. And you probably don’t want big bulky muscles. So of course, Whey protein isn’t for you. Right? Wrong. So wrong. This ad by The Whole Truth Foods talks about their Whey protein range in a very creative and conversation way. I loved it. The brand aims to rebuild the world's trust in food, through 100% clean food products, honest packaging and creating educational content about food and fitness. Interestingly, the brand has even given credits in their YouTube description which says, "Steve Jobs & Apple: These ads are inspired by the Mac Vs PC ads of yore. I'm really impressed by the honesty and transparency of The Whole Truth Foods, especially with Shashank Mehta's thought leadership. It's inspiring to see a brand really owning up to what they're all about :) I hope other brands take notes too! #advertising #marketing #creativity #creative #transparency This post is: 50% self written. 15% news article. 35% company source. P.S. I have to be honest here :) Right Shashank Mehta?

Could we learn from the missteps of organizations with deep pockets and large body of marketing expertise? 🥤Pepsi AM was introduced in the 1980s as a breakfast cola with higher caffeine content. Despite initial enthusiasm, it was discontinued shortly after due to lackluster sales and consumer confusion over its purpose. The lesson for business owners is clear: understanding consumer habits and preferences is crucial, and launching products that align clearly with consumer needs can mitigate the risk of market failure. What product do you know that suffered the same fate? 🤔 #ProductLaunch #ConsumerBehavior #MarketResearch 3.5

I’ve had so many wonderful conversations this week with potential new clients. During almost every conversation when I asked, “What's the big idea your brand is trying to own?”, there was a struggle to come up with an answer. It’s an indication of how difficult it can be to see the forest for the trees. There’s a big difference between discussing all the ideas your brand is about and being able to single out the most significant one and articulate it. Get beyond "product" and understand your purpose. Most consumers don't buy based on purpose alone but it can be what tips the scales in your favor. #brandfocus #brandvision #branddifferentiation #foodbrands #foodbranding #foodandbeverageindustry #brandconsultant 

🤔 After launching a controversial campaign, a well-known beverage company swiftly pivoted its strategy based on public sentiment, turning potential backlash into a marketing win. With EventRegistry.org, you can harness the same power of sentiment analysis to gauge public reaction across news outlets in real-time. This feature allows for a nuanced understanding of your brand’s reception, guiding your communication strategy with precision. Have you ever had to pivot based on public sentiment? #SentimentAnalysis #BrandReputation 😄😡

Consumer insights have become reading a PDF at a desk. What if you swapped the desk with a bar? 7 reasons why the future of insights is about sitting at the bar: The Power of Real-Time Insights Getting Out of the Bubble A Drink, A Conversation, and Real Discoveries Engaging with Consumers The Invitation Myth Reading Between the Lines Building Brands Bottom-Up https://lnkd.in/exNSvVya