NewsWhip’s Post

In a world overflowing with content, it's essential to stand out and be relevant. 🚀 Google Analytics is your backstage pass to the minds of your audience. By analyzing what content garners the most views and engagement, you can craft talks, workshops, and articles that don’t just inform, but captivate. Turn data into dialogue, and ensure your voice rises above the digital din.

During the summer, many local newsrooms experience a seasonal slowdown and grapple with a familiar challenge: the dreaded story drought. Recently, one of our design partners showcased this perfectly. They have added me to their Google group with reporters so I can help with ideas—unlike many, they find Google Lists extremely helpful. An email titled "SOS—we are running out of features—story ideas" caught my eye. Within an hour, the team arranged a call to address the “crisis.” And I'm using quotes for the crisis because imagine if, instead of scrambling for a last-minute meeting, the team had already set up a Qurio campaign. Here's how it could have transformed their situation: 1. Audience engagement & trust: By embedding a Qurio callout in their articles, they could invite readers to submit story ideas. This not only engages the audience but also makes them feel valued and involved in the reporting process. 2. Continuous flow of ideas: With a consistent stream of audience-generated ideas, newsrooms can ensure they never run out of features to write about, even during slow news periods. 3. Time efficiency: Instead of spending hours in meetings or brainstorming sessions, journalists can quickly review the incoming ideas and select the most promising ones. This frees up their time to focus on other critical tasks. 4. Community relevance: The ideas gathered through Qurio are directly sourced from the community, so reporting is always relevant with the community's information needs. If we had thought earlier about addressing this challenge and implementing a campaign, they would have had a wealth of story ideas ready to go, saving time and reducing stress. Now, I have this in mind, and that’s the plus of being a design partner with us. You are influencing the product and getting creative. Your community is an untapped goldmine of story ideas. In the same way, we leverage AI for speed and inspiration, you should leverage your audience's power to ensure your publication's success. They are your AI. With Qurio, you don’t need to read each response individually; you can just look at our AI-powered summary of the responses! Below is a screenshot from the app. Ping me if you want to try it because we are still in private beta.

SXSW announcement📣     How to use data to make media better? Do you know? 👀     Happy to announce our last panel for SXSW, join us for Data & AI - Using Data to Make Better Media, moderated by Evan Shapīro. More data is collected about us than ever. We blithely give up personal information in the terms and conditions, in exchange for convenience and the perception of personalization. But how is that data being used, and how can media companies use it for good - to make the Media? 🤖      Learn it all from our speakers on March 11 from 4 – 5 PM at the Topaz Room at the Line Hotel! 🌐      ✅ Evan Shapīro is known as the official, unofficial cartographer of the Media Universe since Deadline published Shapiro’s first Media Universe Map. It has since been adopted by   businesses, executives, analysts, and colleges as the unofficial official representation of the map of media. Using his very specific point of view, Shapiro charts Media’s future through his essays on the Media War & Peace Newsletter, and with his change agency, ESHAP.      ✅ Miranda Marcus is the Executive Product Manager for BBC News Labs, leading a team of journalists and engineers to identify and deliver innovations that have impact in a complex newsroom environment. Her work involves the development of novel technologies to enable new forms of journalism, and new ways of engaging with audiences to inform how the BBC's role as a public service broadcaster should adapt.     ✅ Travis Scoles is Senior Vice President of Advanced Advertising at Paramount. In this role, Scoles oversees all aspects of Vantage, Paramount’s advanced advertising solution, as well as other internal data optimization and analysis products.     ✅ As Chief Product Officer, Josh Hudgins leads VideoAmp’s product, program management and business development teams. Under his guidance, these teams develop the product strategy, design and roadmaps for the products that are making advanced currency a reality through big data-powered planning and measurement.      Interested in this session, or one of the others? Happy to see you there!   Follow the latest updates on our LinkedIn and check out our website! 📌   🔗https://lnkd.in/enUXfWYS    Evan Shapīro • Miranda Marcus • Travis Scoles • Josh Hudgins • VideoAmp • Josh Hudgins • Amagi Corporation • Srinivasan (Srini) KA • Yle • Tove Mylläri • EO • Maartje Nitrauw • NPO • Sarah van der Land, PhD • Media Lab Bayern • Ronja Schneider • Flanders Investment & Trade (FIT) • Nathalie Mathys • France Télévisions • Kati Bremme • VRT • RTBF • Departement Cultuur, Jeugd en Media • ESHAP • Evan Shapīro • Paul Bukoskey• Sarah Geeroms • Robin Rymenans • Lieke Decosemaker • Clélia Twagirayesu • Noémie Schepens • Lotte van Ael

𝐂𝐨𝐧𝐬𝐮𝐦𝐢𝐧𝐠 𝐍𝐞𝐰𝐬 𝐓𝐡𝐫𝐨𝐮𝐠𝐡 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 Consuming news through social media platforms like X(Twitter), Instagram, and YouTube has become increasingly common. This method of news consumption presents both advantages and disadvantages that are worth exploring. 𝐏𝐫𝐨𝐬: 1. 𝐄𝐚𝐬𝐲 𝐀𝐜𝐜𝐞𝐬𝐬: Quick and effortless access to news while checking your social feeds. 2. 𝐑𝐞𝐚𝐥-𝐓𝐢𝐦𝐞 𝐔𝐩𝐝𝐚𝐭𝐞𝐬: Immediate coverage of breaking news as it happens. 3. 𝐃𝐢𝐯𝐞𝐫𝐬𝐞 𝐏𝐞𝐫𝐬𝐩𝐞𝐜𝐭𝐢𝐯𝐞𝐬: Exposure to a variety of voices and opinions, including underrepresented narratives. 4. 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Opportunities for discussion and interaction with others on current topics. 5. 𝐌𝐮𝐥𝐭𝐢𝐦𝐞𝐝𝐢𝐚 𝐂𝐨𝐧𝐭𝐞𝐧𝐭: Enjoy news in various formats like videos, images, and infographics. 𝐂𝐨𝐧𝐬: 1. 𝐌𝐢𝐬𝐢𝐧𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧: High risk of encountering unverified or false information spreading rapidly. 2. 𝐍𝐨𝐢𝐬𝐞: Too much content can make it hard to spot important news. 3. 𝐒𝐮𝐩𝐞𝐫𝐟𝐢𝐜𝐢𝐚𝐥 𝐔𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝𝐢𝐧𝐠: Short posts often lead to a lack of depth in understanding complex issues. 4. 𝐄𝐜𝐡𝐨 𝐂𝐡𝐚𝐦𝐛𝐞𝐫𝐬: Algorithms can reinforce existing beliefs, limiting exposure to diverse viewpoints. 5. 𝐄𝐦𝐨𝐭𝐢𝐨𝐧𝐚𝐥 𝐌𝐚𝐧𝐢𝐩𝐮𝐥𝐚𝐭𝐢𝐨𝐧: Dramatic content can play with your feelings and change how you see things. 6. 𝐀𝐝𝐝𝐢𝐜𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐓𝐢𝐦𝐞 𝐖𝐚𝐬𝐭𝐞: Endless scrolling can eat up your time and attention. 7. 𝐂𝐥𝐢𝐜𝐤𝐛𝐚𝐢𝐭 𝐚𝐧𝐝 𝐒𝐞𝐧𝐬𝐚𝐭𝐢𝐨𝐧𝐚𝐥𝐢𝐬𝐦: Flashy headlines might trick you into reading low-quality content. In today's world of endless information, balancing the convenience of social media with the need for reliable news is essential for informed decision-making.  How do you navigate the noise and ensure you're getting accurate news? Share your thoughts!

Online Masterclass: Unlocking Culture to Redefine Social in 2024. Our Head of Client Services & Production Natalie Grey, Head of Strategy Joseph McElligott and Head of Partnerships Alexander Frey dived into an exploration of how cultural intelligence can impact social media - and the best practices behind strategies that successfully navigate and influence cultural nuance. Along with valuable insight into how to create compelling and effective content, this session also brings practical tips and frameworks to help you unlock the power of culture in marketing today. A must-watch one - now live: https://lnkd.in/dtwWa3Rb #SocialMedia #Culture #Intelligence #Data #Marketing #MarketingAgency #Webinar

Astro RSS Feed your audience, here’s how

📰 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗡𝗲𝘄𝘀 𝗥𝗲𝗽𝗼𝗿𝘁 𝟮𝟬𝟮𝟰 - 𝗔𝘃𝗼𝗶𝗱𝗶𝗻𝗴 𝗻𝗲𝘄𝘀, 𝘂𝘀𝗶𝗻𝗴 𝗔𝗜 𝗮𝗻𝗱 𝘂𝘀𝗲𝗿 𝗻𝗲𝗲𝗱𝘀 The Digital News Report 2024, as usual summarised by Nic Newmann, examines the challenges facing the news industry, including misinformation, low trust and an uncertain business environment. Key findings: 𝟭. 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺 𝘀𝗵𝗶𝗳𝘁: Facebook usage for news is declining, while platforms like YouTube and TikTok are growing in importance. Video formats are becoming increasingly popular, especially among younger audiences. 𝟮. 𝗥𝗶𝘀𝗲 𝗼𝗳 𝗺𝗶𝘀𝗶𝗻𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻: Trust in online news platforms is declining, with TikTok and X (formerly Twitter) being seen as particularly problematic. Concerns about recognising trustworthy content are increasing. 𝟯. 𝗨𝘀𝗲 𝗼𝗳 𝗔𝗜 𝗶𝗻 𝗻𝗲𝘄𝘀: There are concerns about the use of AI for "hard" news such as politics and wars. The public prefers human control over AI-generated content. 𝟰. 𝗡𝗲𝘄𝘀 𝗮𝘃𝗼𝗶𝗱𝗮𝗻𝗰𝗲: More and more people are actively avoiding news. This is due to the negative nature of reporting and the feeling of being overwhelmed. 𝟱. 𝗚𝗿𝗼𝘄𝘁𝗵 𝗶𝗻 𝗻𝗲𝘄𝘀 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗽𝘁𝗶𝗼𝗻𝘀: The proportion of people paying for online news is stagnating, with few people willing to pay for news. Price discounts play an important role in attracting new subscribers. 𝟲. 𝗧𝗿𝘂𝘀𝘁 𝗶𝗻 𝗻𝗲𝘄𝘀: Trust in news remains stable at around 40%, with large differences between countries. In some regions, trust levels are very low, which can be attributed to political and economic influences. 𝟳. 𝗨𝘀𝗲𝗿 𝗻𝗲𝗲𝗱𝘀: The media is heavily focused on breaking news, but does not always meet users' needs for different perspectives and positive stories. This leads to a lower connection and weaker engagement from readers. On Nic Newman's summary: https://lnkd.in/dTzKB4vy

Why are so many websites struggling right now? Think about content in economic terms: Supply of content is as high as it’s ever been, and AI is just starting to get used. This drives down the value of a click, which is what a lot of these publications have been chasing in the digital age. It’s not that they don’t do good work, it’s that a ton of the work they do is like hollow calories to social media or search engine audiences that don’t really care. Media should be either functional (useful), or deep in expertise. With operations built to produce content that momentarily steals your attention, and savvier audiences tired from 15 years of clickbait, we’re seeing a bit of a reckoning in media. https://lnkd.in/eHkTHcS7

I’m starting to wonder if we as the news media don’t need to evolve beyond the term “audience-first”. Bear with me here. The people we've been calling the "audience" for, well, forever are not just sitting in the dark, gobbling popcorn while the news plays on a screen. These days, more than ever before, they're active, engaged, and even grabbing the mic / mouse / keyboard themselves. They are demanding connection and conversation, not consumption. They aren’t just “readers” or “listeners” or “viewers” either any more, or at least not all of them are. I’ve been a huge proponent of audience-first / audience-centric thinking for years (and I still think it’s more useful than “mobile-first”), but suddenly it feels… off. That's not to say we don't still need to put the people we serve at the centre of what we do - but I think we also need to start thinking about them (and perhaps ourselves) in new ways. 🤔 Are they members of a news community or news collaborators? That feels like a bit of a cliché. 🤔 Are they engaged citizens? Calling them that sounds trite. 🤔 Are they information partners? Content co-creators? These terms feel closer, but still not right. We know that as journalists and news media professionals, we’re no longer simply gatekeepers and transmitters; we’re curators and amplifiers. But perhaps there’s an added layer here too, which can help us unlock a new level of engagement and connection with the communities we serve. The closest I can get here is thinking of us as “ideas Sherpas”. And just as a Sherpa helps to guide climbers to the summit, and is instrumental to the expedition’s success, we help people navigate the vast global landscape of information. And it's important to remember that the people we’re guiding are *also* doing the climbing. Does this mean all of us are ideas Sherpas, helping one another reach new heights of understanding - and the labels of “journalist” and “audience” simply no longer apply? I’m hoping that soon I’ll land on something that resonates, or feels true. I just know that right now, "audience" doesn't. If you have a suggestion, please share it! 

In the age of live streams this is such an important conversation to have.