Lance Newton’s Post

At every trade show, there's a unique opportunity waiting to be seized—a chance to connect, engage, and inspire. Your booth isn't just a display; it's the smile behind your brand, welcoming potential partners and customers into your world. Imagine the conversations waiting to happen, the relationships ready to blossom, and the stories eager to be shared. Each interaction is a step towards building lasting connections that can transform your business. ✨ Why Attend? 🤝 Make Meaningful Connections: Trade shows are about more than just showcasing products; they're about forging relationships that matter. 😎 Showcase Your Brand Personality: Your booth is your brand's voice—let it speak volumes about who you are and what you stand for. 😀 Create Lasting Impressions: Engage attendees with captivating visuals and authentic interactions that leave them wanting more. Join us in making waves at the next trade show! 🌊  Let’s turn those fleeting moments into lasting partnerships.  Ready to take the leap? Reach out today and let’s chat about how we can make your next exhibit unforgettable! 📞💬 #TradeShows #Networking #BrandBuilding #ExhibitDesign #MakeConnections

Are you finding it tough to stand out at trade shows? The secret weapon might be simpler than you think: Benchmarking. It's not just a buzzword—it's the compass that helps you navigate the bustling world of trade shows with a clear direction. Here's how: 1. **Understanding Benchmarking**: Like navigating the vast ocean by stars, benchmarking involves comparing your trade show performance against industry leaders' best practices. This not only reveals where you stand but also highlights areas ripe for improvement. 2. **Enhancing Booth Design and Engagement**: Ever wondered why some booths draw crowds while others don't? Benchmarking against top performers can inspire you to transform your booth design and engagement strategies, making sure attendees can't just walk by without stopping. 3. **Maximizing ROI**: Ultimately, the goal is to ensure every penny spent on trade show participation counts. By benchmarking your efforts, you can make data-driven decisions that boost your return on investment, ensuring your trade show venture is both impactful and cost-effective. How has benchmarking changed your approach to trade shows, and what strategies have you found most effective? Share your experiences with us! #TradeShows #BenchmarkingStrategies #EventMarketing

🚀 Mastering the Power of Clarity James Auerbach, CERP hits on such a crucial point here—how often do we get caught up in over-explaining instead of delivering focused, impactful answers? Trade shows (or any professional gathering) are moments of opportunity. A clear, concise explanation of your goals not only saves time but also builds credibility and opens doors for collaboration. James’ evolution from “fumbling” to laser-focused clarity is a great reminder that preparation transforms interactions. How do you prep for these moments? What’s your go-to strategy for nailing the “Why are you here?” question? Let’s share ideas and keep growing.

Trade Show Prep: Boost Your Brand & Network Like a Pro! 👋 Ready for your next trade show? Whether you're a first-timer or a seasoned pro, proper preparation is key to making the most of the event. Here are a few tips: 1️⃣ Set clear objectives — Know what you want to achieve! 2️⃣ Choose the right event — Find one that aligns with your target audience. 3️⃣ Design a standout booth — Your booth is your brand’s first impression, make it count. 4️⃣ Train your team — Equip them to engage, educate, and convert visitors. 5️⃣ Follow-up FAST — The work doesn’t end when the event ends! Let’s talk strategy — what’s your biggest challenge when prepping for a trade show? Drop it below! ⬇️ #TradeShowPrep #BrandingSuccess #B2BMarketing #HMMBRAND #HMMBRANDPromo

🚀 Make Your Brand Shine at Trade Shows!🚀 Trade shows are more than just events—they’re opportunities to make lasting impressions on your audience, build meaningful connections, and showcase your brand at its best. But with so many exhibitors vying for attention, how can your company stand out? Here are some tips to leave a lasting impact: 🔹 Create an Eye-Catching Booth: Your booth is your storefront—make it visually compelling and aligned with your brand. Bold designs, strategic lighting, and interactive elements draw attendees in. 🔹 Focus on Engagement: Whether it’s product demos, live presentations, or hands-on experiences, give visitors something to remember. A great interaction is what turns a casual passerby into a loyal customer. 🔹 Tell Your Story: People connect with stories. Highlight your company’s mission, values, and how your products/services solve real-world problems. 🔹 Stay Organized: The best trade show experiences are seamless from start to finish. Proper planning ensures you’re stress-free and ready to shine when the spotlight’s on. At Altitude Exhibits, we specialize in helping you achieve all this and more. From custom-designed booths to hassle-free logistics, we handle the details so you can focus on building connections and growing your business. Ready to stand out at your next trade show? Let’s make it happen together. #AltitudeExhibits #TradeShowTips #BrandExcellence #EventMarketing #StandOut #Denver #LasVegas #ElevateYourBooth #ProperPlanningPreventsPoorPerformance #ROI #TradeShow #ColoradoBusiness

Genuine tip of the day . ✨ Invest in Your Trade Show Success ✨ A stunning booth design and top-notch products are important, but the real magic of a successful trade show lies in the human connections made on the show floor. Your booth talent is the face of your brand—the first point of contact for attendees. A skilled professional doesn’t just greet people; they engage, educate, and create lasting impressions that turn interactions into opportunities. While it may be tempting to cut costs here, underestimating the value of experienced talent can mean missing out on the very results you’re hoping to achieve. Professionals bring energy, expertise, and an ability to draw in and captivate your audience—qualities that directly impact your ROI. 💡 Remember, a trade show is not just about showing up; it’s about standing out. Invest in the right talent, and you’ll see the difference in your connections and results. Let’s make your next event unforgettable! #TradeShowSuccess #EventMarketing #BrandRepresentation #BoothTalent #ROI #TradeShowTips #ProfessionalNetworking #EventPlanning #CustomerEngagement #BrandAmbassadors #MarketingStrategy #EventProfs #B2BMarketing #NetworkingSuccess #ExhibitorLife

Your trade show toolkit! Trade shows can feel overwhelming. But they’re packed with opportunities. Here’s how to make them work for you: 1️⃣ Study the Competition: Understand their strategies and stand out. 2️⃣ Set Clear Goals: Leads? Awareness? Be intentional. 3️⃣ Market Early: Get people excited before they arrive. 4️⃣ Train Your Team: Personalize every conversation. 5️⃣ Think Reusable: Modular booths = lower costs, less waste. 6️⃣ Follow Up Strategically: Nurture leads into loyal customers. 7️⃣ Measure Success: Learn what worked, tweak for next time. Trade shows are about more than showing up. They’re about showing what you’re made of. What’s your favorite trade show strategy? PS. Check out the article below, we will walk you through seven easy ways to make the most of your trade show experience. You will learn steps to boost your brand, attract clients, and see profits. #branding #sustainability #cleverframe #events #tradeshows

Trade shows are fantastic opportunities to showcase your business, connect with prospects, and learn from people within your industry. Showing up without a plan isn’t going to cut it. Having a goal, a plan, and a clear message is crucial: 🎯 A Goal: What do you want to achieve? Is it collecting leads, launching a new product, or raising brand awareness? Define your “why” before you even book your spot. 📋 A Plan: Trade shows are busy, and it’s easy to get overwhelmed. Map out your approach, know who you want to meet, what sessions to attend, and how to make the most of every minute. 🗣️ A Message: What’s the one thing you want attendees to remember about your business? Craft a message that’s clear, concise, and aligned with your brand. Businesses can transform their trade show results simply by taking the time to focus on these three areas. If you’re heading to a trade show soon, I encourage you to step back and ask yourself: What do I want to achieve, and how will I make it happen? If you need help building your strategy I know a man who can help... #TradeShowTips #BusinessStrategy #MaximiseYourImpact #tradeshow #wednesdaywisdom

How quickly and clearly can you EXPLAIN YOUR GOALS for attending an industry trade show? It's trade show season. I was attending a show a few week's ago and someone asked me point-blank: "What are your goals for attending this show?" Unprepared I fumbled through a long-winded reply about my company’s capabilities, our 2025 revenue plan, and a handful of other topics that didn’t actually answer the question. By the end, I realized I had failed to clearly and concisely explain why I was there and totally confused the person I was talking to. TOTAL missed opportunity. Fast forward to YESTERDAY and I made sure I was ready the next time someone asked me a similar question. My reply this time: "I am attending to make new connections with companies who are looking to enhance their onsite hospitality and marketing interior spaces, elevate their trade show and exhibit displays, and design and build new traveling marketing or experiential programs." This time, my reply focused on clear objectives, was relevant to what our company does and easy to understand. Positively it also sparked a meaningful discussion about how we could potentially work together. Can not stress more the importance of being able to quickly and clearly explain why you are attending an industry event. I wonder what some of the sales gurus on LinkedIn like Jen Allen-Knuth, Josh Nickell, Elliott Vigil, Leslie Venetz, Keith Weightman, Jason Bay, Michael Martinis, Robin Denny, MBA CERP CPCE, Krysten Conner, Mary Moore Larick, CERP think about this topic (and how they give their pitch advice). #ElevatorPitch #BusinessDevelopment #LeadWithPositiveIntent #OnTheRoadAgainDad

Top tips for making trade shows work (because I’ve been there!) Let me tell you, I’ve seen a few trade shows in my time—and I’ve learned that success isn’t about just showing up. It’s about showing up strategically. Here are a few hard-won lessons I’m sharing to help make sure your next trade show brings real results. 1️⃣ Choose Events that Make Sense for Your Audience I used to pick events based on what “seemed” like a good fit, but nothing beats hard data. Taking the time to research and align with the right audience has been game-changing. If you’re not in front of the right people, you’re just spinning your wheels. #EventStrategy #AudienceFirst 2️⃣ Go Beyond the Booth—Plan the Experience Years back, I realized our booth wasn’t enough to engage attendees. Now, I think of each trade show as its own mini-campaign, with clear goals, engaging elements, and a real customer experience. It takes planning, but the results are worth it. #EventExperience #StrategicPlanning 3️⃣ Get Sales & Marketing Working as One Team I’ve learned the hard way that if sales and marketing aren’t aligned, the results are half what they could be. Make sure both teams are in sync pre-show, at the event, and especially post-show. This one step can double your impact. #Alignment #SalesAndMarketing 4️⃣ Measure Everything—Trust the Data! Without post-show metrics, it’s all guesswork. Measuring results has shown me which events work, what parts of our program are resonating, and where we need to improve. Data keeps everyone focused and ensures budget decisions are smart. #DataDriven #MeasureSuccess Trade shows can be big wins when you’ve got a strategy behind them. Let’s make sure your next one counts! 💪 #TradeShowTips #ROI #MarketingWins