Lance Newton’s Post

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Sr. Event Strategist I Trade shows I Live Events

The dreaded "50% see-through rule" For those unfamiliar, some trade shows require that 𝟓𝟎% 𝐨𝐟 𝐲𝐨𝐮𝐫 𝐛𝐨𝐨𝐭𝐡 𝐬𝐩𝐚𝐜𝐞 𝐛𝐞 𝐛𝐞 𝐨𝐩𝐞𝐧 𝐰𝐢𝐭𝐡 𝐧𝐨 𝐬𝐭𝐫𝐮𝐜𝐭𝐮𝐫𝐞.The idea is to create an open and inviting floor while preventing booths from becoming massive walls that block visibility for neighboring exhibitors. 𝐌𝐲 𝐭𝐢𝐩: Push the boundaries (just a little 😉). It never hurts to ask if you can flex the guidelines. For example, see if a header above the typical line-of-sight could be approved. Remember, creativity thrives in the gray areas, and sometimes you're able to bend (not break) the rules! #TradeShowTips #BoothDesign #MarketingHacks #ExhibitLikeAPro

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