Viewers are increasingly turning to The CW Network for live sports, and the primetime debut of the NASCAR Xfinity Series on The CW proves it.
The CW delivered the largest audience for a NASCAR Xfinity Series race since July 20 and generated the network’s highest ratings in more than eight months.
According to Nielsen, the race drew an average of 906,000 Total Viewers and peaked at more than one million total viewers between 9:30-9:45 p.m. ET, as Cole Custer put himself in position to finish first at Bristol Motor Speedway.
Compared to the September 14th race, viewership rose by double digit percentages across key demos including +52% in Adults 25-54 (234,000), +50% in Adults 18-49 (161,000) and +16% in Total Viewers.
Compared to the race on August 23, viewership increased by double-digit percentages in Total Viewers (+10%), Adults 18-49 (+31%) and Adults 25-54 (+26%).
Finally, compared to this season’s Friday primetime average, The CW Network saw triple digit percentage increases in Total Viewers (+123%), Adults 25-54 (+169%) and Adults 18-49 (+144%)—a clear indication that sports fans are finding The CW and making it part of their regular viewing habits.
The NASCAR Xfinity Series continues on The CW this Saturday, September 28, with the first playoff race live from Kansas Speedway.
Registered Representative with NYLIFE Securities LLC
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