🗞️🔥 Which media outlet said this week they never have and never will take money from gambling sector advertisers? Find out in the latest Hot Copy! #NFL #advertising #poker
Their proposed solution seems to be more government money. Of course.
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🗞️🔥 Which media outlet said this week they never have and never will take money from gambling sector advertisers? Find out in the latest Hot Copy! #NFL #advertising #poker
Their proposed solution seems to be more government money. Of course.
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We've reported these ads by 888casino to the advertising regulator, along with Gambling with Lives and Coalition Against Gambling Ads https://lnkd.in/ebABbiBr The ads appear in outdoor locations and so 888casino has no control over who sees them. The outdoor advertising industry estimates that 95% of the UK population is exposed to outdoor advertising on a regular basis. The audience for the 888casino ads is therefore likely to include children as well as people who are already being harmed by gambling and people who are in recovery from gambling addiction. Some councils are taking action to restrict gambling advertising and other harmful advertising. But they can only do so much. Gambling advertising needs to end, and councils need more power to free our cities from harmful advertising.
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Following its introduction of the 'strong appeal' test for gambling advertisements, the Advertising Standards Authority (ASA) has made a number of rulings as to whether particular ads are of strong appeal to under-18s. Our Strong Appeal Tracker provides insight to the ASA's latest strong appeal rulings, exploring common themes alongside the body's reasoning for a particular decision. Access the tracker and subscribe for free updates below: https://lnkd.in/eStbmcwp #mishcondereya #bettingandgaming #advertisinglaw #gamblinglaw
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Managing Associate in Intellectual Property & Brand Protection | Lead of Advertising & Marketing Law Group at Mishcon de Reya LLP
🚨 New ASA Rulings "Strong Appeal" Tracker 🚨 Navigating the 'strong appeal' test in gambling ads? Since 1 October 2022, the ASA has been rigorously enforcing rules to prevent gambling ads from engaging under-18s in ways that resonate with youth culture. 🔍 Dive into our comprehensive tracker for a breakdown of the ASA's rulings, uncovering trends and implications for gambling advertisers. Stay informed and compliant. Access the tracker and sign up for free updates now. #AdvertisingStandards #GamblingAds #ASARulings #Compliance
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Having worked in the Gambling industry for over 20 years, I see advertising a little differently to other people. Gambling advertisement is restricted quite significantly, due to many factors, one being the exposure to underage people. However, by putting this same logic into other, socially acceptable habits, addiction in some cases. I have been bombarded by adverts for TEMU in the past 6 months, I think i see mobile adverts at least 10-12 times per day. With there strap line "Shop like a billionaire". How is this advertising socially acceptable? Change the word Shop to Gamble, then there would be huge ramifications for the advertiser, why, because you should gamble within your limits of disposable income. So again using this logic, spending money on material stuff, that the consumer probably doesn't need, but is encouraged so vociferously to spend like a billionaire, when I have many responsibilities to use my money wisely, is irresponsible advertising. It is not ok, to encourage people to shop and shop and shop some more, for stuff they don't need. So please Shop responsibly.
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🚨 Australia's Gambling Ad Ban Sees Changes The Australian government has recently announced significant amendments to its gambling advertising regulations. Initially, there was a proposal to ban all gambling advertisements during live sports broadcasts, but this has now been "watered down." Instead, ads will be limited during specific times, primarily between 6 am and 8:30 pm on certain platforms. What Does This Mean for You? Increased Regulation: As the industry faces heightened scrutiny, staying informed and compliant is more critical than ever. Ad Timing Restrictions: Operators must carefully schedule their advertising to adhere to the new time constraints. Platform-Specific Rules: Different platforms have unique restrictions, making it essential to tailor your advertising strategy accordingly. How Can CompliancePlay Help? 🔍 Real-Time Monitoring: CompliancePlay provides real-time updates on regulatory changes, ensuring you're always informed and ready to adapt. 📊 Tailored Compliance Solutions: We offer customized solutions that fit your unique business needs, helping you navigate the complex regulatory landscape with ease. 🌐 Expert Support: Our team of experts is here to support you every step of the way, providing guidance and insights to keep your business compliant and ahead of the curve. In the fast-paced world, compliance is not merely a requirement; it's a strategic asset. Allow CompliancePlay to guide you through these shifts and help preserve your competitive advantage.
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Addiction Economy Thought for Today - another industry where advertising restrictions are planned in Australia and the industry is tying itself in all sorts of knots to try to prevent it. But we know advertising bans work and some nice evidence in the article here from Spain that none of the dire predictions the industry foresaw came about. "The gambling industry, television and advertising sectors lobbied against reforms there (in Spain) too. After implementing advertising restrictions, the regulator found: None of the dire predictions have occurred […] The TV stations said that they would go broke without gambling revenue and this has not happened […] Spanish sports teams said that they wouldn’t be competitive if they were the only ones not allowed sponsorship, and this hasn’t happened either […] The threat of gamblers migrating to illegal operators had not occurred either. So many of Grant Ennis 9 Frames of Disinformation right here in the article too - denial, blaming other things - haven't done one for gambling yet, will do soon. Here are the 9 Frames applied to addictive products in general. Such a great framing with so many uses, thanks Grant! https://lnkd.in/gRXH3gfd
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Interesting perspectives on gambling advertising reforms: The secret to responsible gambling policies is to balance freedom and protection: https://lnkd.in/gkC6jDKJ As the Australian government debates gambling advertising regulations, it's crucial to consider both sides. Here are the potential pros and cons of a full ban versus limiting ad frequency and timing: Full Ban on Gambling Ads: - Pros: - Reduces exposure to vulnerable groups like minors. - May decrease gambling addiction rates. - Simplifies enforcement and compliance. - Cons: - Impacts revenue for broadcasters and sports organizations. - May push gambling ads to less regulated digital platforms. - Could be seen as an overreach of government control. Limiting Ad Frequency and Timing: - Pros: - Reduces exposure during peak viewing times for minors. - Balances economic interests with public health concerns. - Allows for a more targeted approach. - Cons: - Harder to enforce and monitor. - May not be as effective in reducing gambling addiction. - Still exposes vulnerable groups, albeit less frequently. Navigating this complex issue requires a nuanced approach that considers both potential harms and benefits. What are your thoughts? Should the government opt for a full ban or just limit ad frequency and timing? Share your perspective!
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PointsBet has anticipated stricter federal government regulations around advertising by reducing its marketing while remaining confident it can continue to grow its revenue and market share. PointsBet Group CEO Sam Swanell used a conference call to investors on Wednesday to outline a renewed advertising strategy focussed on what he says is minimising the risk of promoting wagering products to children and families. Among the strategies published in the presentation: ❌ stopped gambling ads on free to-air TV during children’s viewing times, ❌ odds updates on free-to-air live sport ❌ waived its rights for in-venue, signage and jersey sponsorship of the Manly Warringah Sea Eagles and Cronulla Sharks NRL clubs from 2025. ✅ adopted a regulatory model nationwide which prohibits the advertising on gambling promotions to new customers. ✅ prioritised the reduction of its gambling advertising on free-to-air targeted at adults ✅ reduced odds updates on racing broadcasts on free-to-air ✅ prioritised promotions with customers on a one-to-one basis. Read more: https://lnkd.in/gA84pe9N
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📺 #DYK: As legal sports betting markets have matured, advertising has decreased significantly. AGA research indicates a notable decline in both overall sports betting ad volume and TV ad volume since their peak in 2021. 📉 Learn more: https://bit.ly/3A32TL4
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Gambling Advertising - Correlation and Causation A standard response of those with invested interests who feel threatened by research is to pour uncertainty over what that research actually "proves". If new research does link a particular activity with increased levels of associated harm they will seek to challenge whether that association is "causal" in nature, or simply "correlational". An example of this occurred last week. A new report from the University of Bristol revealed that during the first weekend of the current Premier League Football season viewers were exposed to nearly 30,000 gambling messages. The GambleAware 📣 commissioned research found that six live televised matches broadcast over that weekend contained 23,690 messages, including logos and adverts. A 240% increase from the same period in the previous year when ONLY 6,966 were seen 😟 It attracted some mainstream publicity and prompted a Betting and Gaming Council spokesman to state that the research had “fundamentally misunderstood” advertising. Before going on to say, “The previous government stated research did not establish a #causal link between exposure to advertising and the development of problem gambling". Ok. Let's examine these statements. The current accepted understanding of #Advertising is that it is "a step within the #marketing process in which brands produce a piece of media (called an advertisement) that #encourages potential customers to buy a product or service". Companies show adverts in the hope it makes more people buy their product. The UK #GamblingIndustry collectively spends over £1.5 BILLION on "marketing". If there is indeed a "fundamental misunderstanding", and showing Ads is not intended to drive uptake in gambling participation, then perhaps the BGC could explain what that spending is trying to achieve. But let's spell out the REAL link between #gamblingadverts and #harmfulgambling. At any point in time a percentage of the UK population find themselves facing #trauma and #hurt. This hurt makes them susceptible to finding #coping mechanisms to mask and dull that hurt. Another percentage have other reasons to find distraction mechanisms - including many #Neurodivergent individuals. Gambling can become a mechanism for both groups to achieve this. A mechanism which they then "misuse" and form harmful dependency around. Gambling companies know this. They know that these individuals return vastly higher profits than most, because for these "customers" gambling is not about winning but about coping. All they have to do is persuade these vulnerable groups to try gambling. It is the proverb of the scattering of seed. Get enough people to try gambling and 2-5% of those who do will create bountiful profit crops. The other 95% plus hardly matter. Thus the bombardment messaging. Go on. Try it. Just the once. Who knows... it might be YOU. So no, it's NOT about #cause, its about the #EFFECT. And truly a numbers game.
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2moWhen anyone says "back of envelope" calculations. How do these audience would be good for gambling ads if they have never run them? How or what would the cpc, cpm or cpa be.