At last week's Conservative Party Conference, James Cleverly made an interesting revelation that took many by surprise – and no, it wasn’t about politics. It was his passion for Warhammer. Yes, the hobby of painting tiny models and battling it out with dice, which many might dismiss as a niche pastime, has been brought into the public eye by someone you wouldn’t expect. But there's more to this story than just a hobby.
In the world of investments, Warhammer is linked to an unexpected star performer: Games Workshop, the company behind it all. Despite being overlooked by many, this business has quietly built an empire, delivering astonishing returns. Over the past decade, its shares have skyrocketed from £5.50 to £110.10, with dividends reinvested making it the best-performing UK stock of the past ten years!
What’s even more remarkable? Games Workshop operates with zero debt, manufactures all its products in the UK, and is one of the few high street retailers with consistently packed stores. While many might sneer at the idea of adults playing with model Orcs and Space Marines, the business's loyal fan base continues to fuel its success.
This serves as a timely reminder for investors: often, the best opportunities lie in places you’d least expect. In a world obsessed with tech and AI, it’s easy to overlook businesses rooted in the tangible – like miniatures, paintbrushes, and a whole lot of imagination. But those who keep an open mind often reap the rewards.
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3moCongratulations and good luck on your new paths. May you both be blessed with success.