NexTex Innovations Inc.’s Post

Sitting in on two calls hosted by the National Bicycle Dealers Association, it warmed my marketing heart to hear bicycle shop owners talk about building their own brand – or as one said "the brands we sell are not who we are." If I've learned anything from both Steve the Bike Guy and Ruckus Bikes by Steve The Bike Guy, customers are far more loyal to a shop that treats them with respect (and all that entails including kindness, fairness and honesty) than to the brands a shop sells. A brand is not your logo or your colors. Those are just the symbols and supports. It's definitely not the free graphics you get from bike manufacturers, those are supporting someone else. Your brand are the stories you tell. The riders you keep rolling. The organizations you support. The reason you open the doors each day. It is built over time – piece by piece, story by story, interaction by interaction. It is not easy. It can feel overwhelming. But I promise it's worth it.

YETI uses product experiences as best in class marketing campaigns and they absolutely dominate with color theory and brand tones. They went public and investors see them as “the cooler brand” and now with the popularity of Stanley, they’re in a nose bleed of a fist fight for their accessories and liquids department. Where can they grow? The obvious answer is to acquire a business with market share and a loyal fan base that fits into their DNA that makes bags as tough as their cups and coolers. Much easier if you have the capitol than developing this internally and competing with Mystery Ranch. They’ve already had cooler bags & luggage in their lineup, but there has always been room for improvement here and the equally loyal consumers of Mystery Ranch likely will be excited about this and not frustrated. Win/Win/Win/Win (brand A/brand B/consumer/investor). This move is great for both brands, a clear strategic play and focus on growth through product focused American brands that live outdoors. I’m looking forward to seeing the marketing campaigns coming out of this acquisition.

Buying old instead of building new. It is so internet business mode

Pedal Your Brand to Success! Are you ready to take your bike shop to the next level? The right branding can make all the difference in standing out and attracting loyal customers. 🔹 Innovative Design: Our logo for SterHip Bikes combines modern aesthetics with dynamic energy, perfect for a contemporary bicycle shop. 🔹 Versatile Branding: From bicycle decals to storefront signage, our logo ensures your brand looks stellar in every format. 🔹 Customer Connection: A well-designed logo builds trust and recognition, crucial for drawing in cycling enthusiasts and casual riders alike. Ready to elevate your brand? Let's chat about how we can bring your vision to life. DM me "DESIGN" to get started. P.S: What do you think of this Logo? Prachi Gupta #Branding #LogoDesign #BicycleShop #Cycling #SterHipBikes #GraphicDesign #Entrepreneurship #SmallBusiness #Marketing #DesignInspiration

The Harley Davidson Crisis- There was a time in 1970's when Harley Davidson faced fierce competition by the Japanese superbikes which nearly gave Harley an existential crisis. One thing that helped them create their own space was going back to their core brand purpose. They realized that Harley is not just about good performing bikes, it's much more. How did they do it? More in the link below. #Branding #BrandStory

This is the most visible brand in London. (Here's why). I’m old enough to remember when Boris (remember that guy?) bikes changed from Blue to Red overnight. Now they’re irrelevant. INTRODUCING: Lime bikes. 3 reasons they are interesting. #1: Does a name matter?: ↳ We overthink names in branding ↳ Limes has nothing to do with bikes ↳ If it’s distinctive and recognisable, no. #2: They advertise everywhere: ↳ Mental availability is when you remember ↳ Physical availability is when you can access ↳ Lime are everywhere to remember & access They’re always in your head and on the street. That one's for you Byron Sharp. #3: They are completely distinctive ↳ I can't remember any of Lime's competitors ↳ You recognise Lime a mile down the street ↳ Their green basket on the front? GENIUS Lime nail their distinctive assets As always, that one's for you Jenni Romaniuk. - On a separate note. Why has nobody created Limecrawlers? A night time crew of Lime bike riders who complete missions getting comfortable riding a Lime bike on the streets of London. That one's on the house. Cheers 🍋🟩 🚲

Crossing the void into brand and product. Really excited to announce our partnership with Bayonne based OUTERCRAFT. I first met Florian Auger , Founder and Managing Director of Outercraft at last years EuroSima surf summit event. We immediately hit it off. Both our visions align around building brands that serve their consumers through innovation (our Relentless R&D value), incredible design and the shared concept that this drives brand equity. Florian was also a surfboard shaper for 10 years which is a great subject to debate in itself. We'll be collaborating with Florian and his amazing team with both established and yet to defined brands. Fused from red hot magma, er, I mean red hot data insights the plan is to define incredible products from data insights and then leverage vvast with the go to market. Crucially we'll form a proactive feedback loop to iterate the GTM and product based on the data we see.... go live, maybe fail fast in places and go hard when we see something catch. The language of iterate and optimise is incumbent in all that both companies do.  Read more in our blog, link in the comments. #Outercraft #StrategicPartnership #Innovation #Ecommerce #DataDrivenDesign #D4C

Should you put branding on your vehicle? Here are a couple of things to consider before you slap any branding on your car, or your truck, or even your bicycle 😜

"Experiential elements and a focus on community" e.g. A running shoe store holding weekly run clubs, panels, classes and events for runners at all levels. How are you engaging your shoppers and offering more than a catalog/point-of-sale? #ecommerce #experientialretail #communitycommerce

🌟 Brand Spotlight: True Motion Running UK 🌟 At Unify, we’re pleased to shine the spotlight on one of our active brands, True Motion, for their exceptional performance in the UK market. With the introduction to the new U-TECH Nevos 3 alongside the outstanding U-TECH Aion and U-TECH Elements. We are now seeing significant growth in the UK market with our key retail partners. Here are some key highlights of the positive impact True Motion Running has had: 📈 Impressive Momentum: Since taking on the True Motion brand last year, we've witnessed a remarkable surge in momentum. The brand's popularity has soared, captivating runners across the UK. 🙌 Significant Growth: True Motion Running UK has experienced remarkable growth under our partnership. Their innovative approach and dedication to quality have resonated with customers, leading to growth in sales and brand recognition. 🏃 Positive Reaction at NRS: The National Running Show was a pivotal moment for True Motion Running UK. The brand received an overwhelmingly positive response from attendees, solidifying its position as a leading choice among runners. 🚀 Launch of U-TECH Nevos 3: We're excited to have launched the highly anticipated U-TECH Nevos 3. This innovative product has further cemented True Motion's reputation for cutting-edge technology and performance. 💥 Outstanding Sell-Out: True Motion Running UK's products have been flying off our Retailers shelves, with sell-out rates exceeding expectations. This success speaks to the brand's appeal and the strong partnership we've formed with our retail partners. 📸 Big shoutout to the Ambassadors we're working with in the UK to help create great content across Social and E-Commerce with valuable information for our D2C customers. Join us in celebrating True Motion Running UK's achievements and the impact it continues to make in the running community. To find out more about True Motion Running UK, visit our website: https://lnkd.in/eJwpnxrX #UnifyBP #TrueMotion #TrueMotionRunning #BrandPerformance #BrandSpotlight