Nez, le mouvement culturel olfactif’s Post

Let's celebrate once again the winning moment of our "Beauty Product of the Year winner," Mine in Beauty, during Beautyworld Middle East Awards 2023. Discover more about their journey and uncover the secrets behind their inspiring success stories. Stay tuned for further updates on the 2024 Beautyworld Middle East Awards! #beautyworldMEAwards #beautyworldME #DWTC #beautytechnology #fragranceIndustry #beautyIndustry

The July edition of our Chinese Luxury Dive is out 🎉✨ In this issue, we delve into Jo Malone's Island Holiday campaign, covering the timeframe, activation details, local content creation, KOL recruitment, and more. 🌴✨ We also explored the partnership between Marimekko and HEYTEA and why luxury brands are investing in media buys on Red to grow followers. 🔴💼 Stay ahead with the latest trends in #DigitalMarketing in #China. 🇨🇳 For more insights, connect with Vicky Wu or Olivier Martinez!

Finding the best tips of how to grow your aesthetic business through the fairs . Every year all over the world there is an annual Beauty Expo that showcases the latest innovations and products from beauty industries and companies try to promote their new lines of products with the simple idea that if they get enough people to try their products, they will sell more. Many companies want to demonstrate the effectiveness of their products and offer samples to potential customers. If they can catch someone's attention with the displays, people will be more likely speak to them. Many companies also use the fair as a chance to network. If companies are able to connect with more people, they will be able to generate new business. If they can connect with enough people of course. Market research is also a good reason for companies to go to trade fairs. Companies will understand customer preferences better if they can survey enough people. Finally, trade fairs let businesses enhance their brand image. Improving brand awareness will generate a lot more sales If businesses are able to increase visibility among their target audience.

A common language makes North America an enticing prospect for British beauty brands. However, moving across the pond can be tricky as revealed last week at the latest seminar from BeautyMatter and the British Beauty Council (BBC). In a series exploring key global regions, the event dissected beauty in North America. It took place in one of London’s most prestigious hotels, Claridge's in Mayfair, at the end of April in front of a packed house. Read Kevin Rozario's breakdown of the insights shared at the event below. #beautyindustry #beautybusiness #beautyconference #trends2024

If you have ever wanted to introduce your beauty brand to the MENA Region, International Luxury Brand Consultancy and Beautyworld Middle East have joined forces to create an exciting showcase opportunity. Launching at Beautyworld Middle East 2024, Beauty Beginnings is a new discovery zone designed for start-ups and SME’s who have never exhibited at the show, which is now one of the most important dates in the beauty calendar for any brand looking to expand their global presence. Last year saw visitors from over 150 countries attending making it a great exhibition to meet buyers, distributors and industry experts from the Middle East, Africa, India and beyond. Destinations that are now some of the most sought-after within the cosmetics industry. Styled to feature only 17 brands Beauty Beginnings comes with multiple of benefits for any participating brand partner. From its prime location ensuring highlighted visibility to a program combining one-on-one meetings (in our dedicated suite), extensive promotion across digital platforms, individually branded display pods, multiple networking and communications opportunities; Beauty Beginnings is a cost-effective and time-efficient option for a first time exhibitor at Beautyworld Middle East. Interested to know more either send me an email on info@ilbc.co.uk or message me on +44 7789 93359. #BeautyBeginnings #LuxuryBeauty #BeautyIndustry #MENARegion #BeautyExpo #GlobalExpansion #CosmeticsIndustry #StartupShowcase #SMEOpportunity #Exhibition2024 #NetworkingEvent #IndustryExperts #BuyersAndDistributors #BeautyInnovation #BeautyStartups #InternationalExhibition #BeautyShowcase #MiddleEastBeauty #BeautyWorld2024 #CosmeticsExpo #BeautyEvent #GlobalBeautyBrands #BusinessDevelopment #InternationalDevelopment #BusinessGrowth

❕NEW BLOG POST ❕ Creating the Most Instagrammable Salons 😍 How your store looks plays an important role in attracting customers, and nowhere is this more relevant than in the beauty industry. Check out our Instagram-Ready Salons! Click the link in our bio to read our blogs! 😎

The October edition of our Chinese Luxury Dive is here! 🎉✨ This month, we spotlight Lacoste’s Play Big 惊城大鳄 campaign, which has taken Beijing by storm with its celebrity ambassadors and an interactive fan challenge💡🏙️🎾 Plus, we also delve into the effectiveness of RED event landing pages 📄 📕 Stay ahead with the latest trends in #DigitalMarketing in #China 🇨🇳 For more insights, connect with Vicky Wu or Olivier Martinez! #Luxury #Marketing #DigitalMarketing #MarketingStrategy #LuxuryBrands #Agency

The growing interest in alternate markets like Africa and South Korea is truly fascinating. It's clear that luxury fragrance brands have a huge opportunity to expand their reach and tap into new consumer bases. With the power of mobile connectivity and social platforms like TikTok, the potential for growth is immense. Excited to see how these trends unfold in 2024 and beyond! #MarketExpansion #LuxuryFragrance #GlobalGrowth

Excited to share my latest work for BeautyMatter, where I had the opportunity to dive into the dynamic beauty landscape of the Middle East. Collaborating with my peers at BeautyMatter and Messe Frankfurt GmbH (the organizers of Beauty World Middle East & Beauty World Saudi Arabia), we've created a comprehensive 84-page document that serves as an invaluable resource for understanding the opportunities and intricacies of this vibrant market. From outlining cultural and beauty trends to unpacking the India-UAE connection and spotlighting local brands to watch, this report offers a deep analysis of the nuances of this ever-evolving market. The report is free to download and is a must-read for any brand looking to achieve growth in this market or eyeing global expansion. 💄 #BeautyIndustry #MarketIntelligence #MiddleEast #GlobalExpansion #BeautyBrands #ConsumerTrends #BeautyMatter