Choreographing the Sales Process
Not having a sales process is like a dancer not having a choreographed routine. They will still be able to dance, but it will not look pretty.
In contrast, by choreographing the entire sales process from start to finish, sellers can visualize the key points of a conversation leading to a sale, like a dancer visualizing a routine.
It’s the same as a football coach implementing a playbook or game plan. It’s to help a player with situational awareness, pattern recognition, and play execution. See, act, and execute.
Can you visualize what a win looks like?
The key is to follow a “process.” There are many different processes and methodologies you can follow. I don’t subscribe to any one process but I feel strongly about consultative selling. The point is to choose one that best fits your needs and memorize it. Memorization is essential; you need to learn the play and act instinctively.
This will help you to see, act and execute instinctually to each situation;
- Intro calls
- Discovery calls
- Solutioning calls
- Presentations/Demos
- Negotiation
- Ad-hoc calls
Preparation is the single most controllable aspect of any sales process. If you come into a meeting prepared for likely conversations and have a firm grasp on who you are talking to, chances are that you will acquit yourself well.
Key takeaways.
- Have a process
- Memorize your process
- Prepare for your calls
- See, act, and execute
You can listen to a podcast where I sat down with Kiva Kolstein, CRO at AlphaSense, to learn more about choreographing the sales process.
https://lnkd.in/g_8EvuhY
Psychology/Research Honors Student | North Carolina A&T State University | Journalist
2moI would love to connect with you! Let’s set up time to chat. I’m currently cheering and I have been for 10 years. I’m definitely interested.