Marketing & Marcom expert & fractional CMO that helps small and medium business initialize, optimize and/or execute Marketing & Branding strategies with proven results and net cost savings of 20% to 30%
You go into a company & evaluate their Marketing. You understand it's all wrong. 1st you need guts to rip up their playbook, but do you go for quick changes or evolution into new directions? (My take, depends on how bad the current state is & the personality of the people there)