Nicholas Kontopoulos’ Post

Marketers will always be asked to do more with less. And the changing technology landscape not only impacts our ability to reach our target audience and measure impact but also shapes consumer behavior quite significantly. This piece in Dynamic Business shares a rich and wide variety of perspectives from #marketing voices across #APAC on how to navigate the changing landscape. Enjoyed the read and thanks for the feature!

In 2024, consumer expectations and tech advancements redefine marketing. Partner-led growth emerges, harnessing collaborations for broader market reach and revenue. AI-driven personalisation boosts efficiency, while emotional intelligence and purpose-driven leadership forge authentic connections. Learn more by visiting here: https://bit.ly/49PNSIN #Marketing #Consumer #Experience #Trends

🚀 I sat down with the team at The Drum to answer their questions of why is marketing still fighting for a seat at the C-suite table? Despite our strategic role, many marketers face perception challenges that limit our influence. Here are five key areas we need to address: 1. Clarifying Brand Value: We must translate the impact of brand into language the C-suite understands. 2. Leveraging Social Media: These are powerful & effective channels that deserve our full attention. 3. CFO Collaboration: Strong partnerships with finance leads are crucial for aligning on metrics that demonstrate our value. 4. Data-Driven Strategies: Embracing data is essential for informed decision-making and optimizing marketing spend. 5. Client-Agency Dynamics: We need to clearly communicate the role and value of agency partnerships, especially as AI evolves our industry. Let’s elevate marketing’s influence together! What are your thoughts on overcoming these challenges? #Marketing #CSuite #Leadership #BrandValue #DataDriven https://lnkd.in/eUsEabfb

🚀 𝐍𝐚𝐯𝐢𝐠𝐚𝐭𝐢𝐧𝐠 𝐭𝐡𝐞 𝐀𝐭𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐨𝐧 𝐃𝐢𝐥𝐞𝐦𝐦𝐚: 𝐁𝐞𝐲𝐨𝐧𝐝 𝐭𝐡𝐞 𝐌𝐞𝐭𝐫𝐢𝐜𝐬 𝐌𝐢𝐫𝐚𝐠𝐞 Are you drowning in data but still struggling to prove your marketing ROI? CMOs and marketing leaders face no shortage of insights—from engagement metrics to pipeline generated. Yet, questions like “What’s the ROI of brand spend?” remain stubbornly difficult to answer. In my latest article, I dive into the challenges of 𝐚𝐭𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐨𝐧 models and explore how organizations can build more 𝐬𝐨𝐩𝐡𝐢𝐬𝐭𝐢𝐜𝐚𝐭𝐞𝐝 𝐦𝐞𝐚𝐬𝐮𝐫𝐞𝐦𝐞𝐧𝐭 𝐟𝐫𝐚𝐦𝐞𝐰𝐨𝐫𝐤𝐬. I also discuss: ✨ 𝐓𝐡𝐞 𝐩𝐢𝐭𝐟𝐚𝐥𝐥𝐬 𝐨𝐟 𝐟𝐫𝐚𝐠𝐦𝐞𝐧𝐭𝐞𝐝 𝐦𝐞𝐭𝐫𝐢𝐜𝐬 ✨ 𝐖𝐡𝐲 𝐛𝐫𝐚𝐧𝐝-𝐛𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐞𝐟𝐟𝐨𝐫𝐭𝐬 𝐠𝐞𝐭 𝐮𝐧𝐝𝐞𝐫𝐯𝐚𝐥𝐮𝐞𝐝 ✨ 𝐇𝐨𝐰 𝐚 𝐔𝐧𝐢𝐟𝐢𝐞𝐝 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐌𝐞𝐚𝐬𝐮𝐫𝐞𝐦𝐞𝐧𝐭 (𝐔𝐌𝐌) 𝐟𝐫𝐚𝐦𝐞𝐰𝐨𝐫𝐤 𝐛𝐫𝐢𝐧𝐠𝐬 𝐜𝐥𝐚𝐫𝐢𝐭𝐲 𝐭𝐨 𝐭𝐡𝐞 𝐦𝐨𝐝𝐞𝐫𝐧 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐥𝐚𝐧𝐝𝐬𝐜𝐚𝐩𝐞 Attribution isn't about finding a single hero channel but about understanding how every effort contributes to business outcomes. Let's shift the conversation from defending budgets to amplifying impact. 👉 𝗖𝗵𝗲𝗰𝗸 𝗼𝘂𝘁 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗮𝗿𝘁𝗶𝗰𝗹𝗲 𝗯𝗲𝗹𝗼𝘄 𝗮𝗻𝗱 𝗷𝗼𝗶𝗻 𝘁𝗵𝗲 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻! 💡 𝐖𝐡𝐚𝐭 𝐜𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞𝐬 𝐚𝐧𝐝 𝐬𝐮𝐜𝐜𝐞𝐬𝐬𝐞𝐬 𝐡𝐚𝐯𝐞 𝐲𝐨𝐮 𝐞𝐧𝐜𝐨𝐮𝐧𝐭𝐞𝐫𝐞𝐝 𝐢𝐧 𝐲𝐨𝐮𝐫 𝐚𝐭𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐨𝐧 𝐣𝐨𝐮𝐫𝐧𝐞𝐲? I’d love to hear your thoughts in the comments! Don’t forget to follow me on Medium and connect with me on LinkedIn for more insights on marketing leadership, strategy, and beyond! #MarketingStrategy #Attribution #CMO #UnifiedMeasurement #BrandBuilding #MarketingLeadership

Sorry, business leaders. Digital marketing isn't the answer. It's a process. Here's mine: 1. Focus on purposeful strategy It's not about throwing spaghetti at the wall and hoping it sticks. It’s about strategic moves that make your brand stand out like a unicorn in a sea of donkeys. Define clear goals that align with your business objectives. Whether it’s growing brand awareness, driving conversions, or expanding your reach. 2. Deliver value on a silver platter, every time Your audience craves more than just fluff. Share tangible insights, solutions, and expertise that give REAL value and make their lives easier. When you consistently provide value, trust and loyalty naturally follow. 3. Measure what matters Yeah, I know. Data sounds about as exciting as watching paint dry. But, bear with me. Get stuck into analytics to understand what drives engagement, conversions, and ROI. You'll soon know exactly what your audience wants before they even know it themselves. Then you tweak and optimise, like the boss you are. It will pay off. 4. Engage like a human, not a robot Enough with the copy-pasted responses. Doesn't matter if it's your personal profile or company page. Personalise interactions, reply to comments, and show genuine interest in your audience's needs and opinions. Build relationships that go beyond transactional. 5. Inject personality into your brand People buy from people. So let your brand's unique voice shine through. Whether it's through storytelling, humour, or your infamous dog memes collection, make sure it reflects who you are. So there you have it. Digital marketing isn’t rocket science. But it’s not child’s play either. — If you’re ready to hand over the reins to someone who knows their stuff (sensible) then get in touch! #digitalmarketing #socialmedia #linkedin

Maybe it's my algorithm, but a few weeks ago, I realized that almost every marketing thought leader on here falls into one of two categories: a) They work in MarTech and market to marketers/sales teams. b) They have an agency that is targeted towards helping marketers (aka they're marketing to marketers). I'm not sure how we got here. Is it because we're conflating working at a brand we recognize as having inherent expertise/mastery? Is it because marketers who work in martech/agencies have really bought into the idea that people buy from (personal) brands they like and that's why there's an over representation? Is it just my algorithm? As someone who markets to a very different vertical, I'm realizing that the tactics/thoughts being espoused don't always align with what works for my vertical. (My product is geared toward professional service firms). I'm also realizing that a lot of the thought leadership that is shared here gets super repetitive super quickly. While it is true that some marketing fundamentals are tried and true across every vertical, I, for one, would like to see more diversity in people sharing their expertise. And so, I'm starting a project to do just that. (Coming soon.) In the interim, I'd like to know: are there any marketers who don't market to marketers that you like and are worth a follow? #marketing #b2bmarketing #thoughtleadership #linkedinthoughtleaders

In my marketing journey, I've come to a profound realization: it's not about the volume of knowledge I possess but rather about knowing where to seek expert guidance. 💡 The Power of Expertise: Rather than trying to be the expert in every facet of marketing, I've learned to lean on and learn from specialists in various domains. This elevates the quality of our strategies and fosters a collaborative environment where everyone's strengths shine. 🚀 Building a Strong Foundation: Having a solid understanding of the fundamentals allows me to discern true expertise from the noise. It's like having a compass in the vast sea of information, guiding me to the right sources and voices. 👥 Tagging the Titans: Today, I want to give a shoutout to some incredible experts who have shaped my journey: 🔹 Omnichannel and AI Thought Leader: Noz Urbina - His insights on the benefits of Omnichannel marketing and integrating AI into marketing have been invaluable in navigating the ever-evolving landscape. 🔹 Narrative Maestro: Kevin Doherty - His natural ability to weave narratives that captivate audiences continues to inspire and inform content strategies. 🔹 Diversity Champions: Cindy Gallop and 💥 Amy Kean 💥 - their dedication to fostering inclusivity in marketing and business sets a powerful example for our industry. 🔹 Marketing Leadership Luminary: Matt Kerbel - Matt's visionary leadership in the field of marketing inspires marketers to reach new heights of excellence. 🔹 Google Ads Guru: Joey Bidner - The go-to expert for Google Ads management, he has been instrumental in helping me to drive our digital advertising success. 🔹 Strategy Sage: Louis Grenier -His strategic insights have been a cornerstone in shaping marketing initiatives for success. 🔹 Digital Marketing Dynamo: Neil Patel - His innovative strategies and profound insights in digital marketing have been a constant source of inspiration, reshaping how marketers approach online marketing. 🔹 Strategic Communications Virtuoso: Martin Waxman, MCM, APR - His dedication to educating and empowering digital marketers is truly commendable, shaping the future of our industry. 🌱 Continual Learning: Remember that true leadership isn't about knowing it all but being willing to learn and adapt. Together, we can continue to push the boundaries of marketing excellence. 💬 Join the Conversation: Who are the experts that have influenced your marketing journey? Share your thoughts and tag them below; I'm always open to learning more! #MarketingLeadership #Expertise #Collaboration #ThoughtLeadership

📑 This article is a must-read for anyone in marketing or leadership! Having worked in sales and marketing for over a decade, I have often seen marketing teams getting so caught up in tactical execution that they've overlooked or haven't prioritized the importance of setting up robust benchmarks like ROI, cost per lead, marketing-attributed revenue, and conversion tracking. These aren't just numbers - they're the language of value that connects marketing to the heart of business outcomes and without them all that's left is vanity metrics, which can provide insight but not demonstrate the bottom-line impact. It's no surprise that so many C-suite leaders still see marketing as a cost rather than the investment it can be. When we fail to anchor our efforts in measurable data that ties directly to revenue, we miss the opportunity to showcase marketing's true potential. I've always been a firm believer that marketing needs to talk in terms of profitable revenue generation. The real challenge - and opportunity - lies in shifting mindset. Marketing isn't just about campaigns and content (although that is very important); it's about driving meaningful and sustainable growth. When we start speaking the language of Finance and aligning our goals with the broader financial objectives of the business, we unlock the full potential of what marketing can achieve and how it's perceived. https://lnkd.in/eVCxQz5R #Marketing #Econometrics #MarketingStrategy #MarketingPlanning #B2BMarketing #Growth #Leadership

Basic things we should ignore while working as a Performance Marketer! 2 Years of experience is shared at one go! ❌ Metrics like likes, shares, and page views can be misleading. Instead, focus on metrics that directly impact your goals, such as conversion rates and ROI. ❌ Every Trending Activities of Social Media. Not all marketing trends will be relevant to your brand or audience. ❌ Don't wait too much for the perfect thing! Launch, test, and iterate quickly based on real-world data. ❌ Micromanagement is a most worst thing in a Performance Marketer's life. Trust your team and tools. Over-managing can stifle creativity and slow down processes. Delegate effectively and focus on strategic decisions. ❌ Avoid prioritizing quick wins that can harm long-term growth. Balance immediate results with sustainable, long-term strategies. #performancemarketer #digitalmarketer #ignoringisthekey #socialmediamarketing

CMOs can help align organizational leaders and middle managers in a dynamic technological landscape For daily news and analysis subscribe to the https://lnkd.in/gSqWc6DP newsletter. #Marketing #Marketers #Advertising