‘Hired Gun’ Winemaking Director 🍷 Brand-Label Developer🍾 Expert Witness ⚖️ EBX Organic Oak 🌳 Mavrik RO De-Alc/Smoke Taint Removal 👨🔬 Flexcube Patented Bbls Exclusive 🛢️ Hand-Crafted French Bbls 🎥 #techtalk4wine
Good news is more important than ever in the doldrum recesses of the naysayer mind.... 🤓 But the issue is that this news really isn't new, as you can see in the graph. So why the disconnect? Why is everything so disjointed & overwhelming in the wine supply chain? As we know, there's a LOT of moving parts in this picture & the one that we still haven't reconciled (think an imbalanced checkbook) is the temporary pain of: "US Wine Oversupply generated by a single year flood of 50,000,000 more gallons than the U.S. wine market could handle after the 'smoke' rejection of 325,000 tons of grapes in 2020 (simultaneous to the 27% price drop of international wines when the world shut down). It really is quite simple in one sense. Math matters. Consider first, the 700,000+/- tons on unharvested grapes in 2023. Thank GOODNESS those grapes didn't hit the market!! The simple math is 50,000,000 gallons of oversupply from imports shipped in one year ('21-'22) divided by 170 gallons per ton divided by 6+ tons to the acre and........well, there you have it! Have what!??? 50,000 acres of California grapes being recommended to pull out to rebalance. That # has now increased to a 70,000 acre recommendation but it is more like 100,000 acres in reality. Why? Because there's no slowing the additional importation of wines. Don't get me wrong. I'm not here to say good or bad or right or wrong. We're just trying to get to accuracy of reporting, accuracy of the mechanisms causing supply strains, & accuracy of reporting whether or not current policies for wine trade are either healthy or unhealthy for the U.S. wine trade overall. We know that reduced cost imported products are supplying better value to U.S. wine consumers. 'But'....who really wins when 90+% of the supplier side loses? Can a weak domestic U.S. supplier wine industry make for strong international wine trade partnerships? Who is actually out there counting the costs. "But the good new Nick!!!" YES! We have so much good news but the negativity is causing a national nausea, in-turn stifling the creative wine mind from creating great strategic wine plans. Australia has 20x the strategic thinking than the U.S. wine trade...& they're fighting to do better. (yes Dan Eggleton and Emanuel Skorpos?) So am I for the importation of excellent wine at great pricing? Absolutely! In fact, I'm importing!! The U.S. wine trade is in much better condition than the downtrodden media & low-grade data pundits are portraying. While we clean up the mediocre grape quality & equally mediocre wine branding, we should simultaneously leverage the facts of these numbers & prepare for the largest increase in wine consumption that the U.S. has ever witnessed. Mark my words. Buy me a drink if I'm right.....& we'll smile all the way to the bank BECAUSE we responded to our market challenges with purpose & imagination. #winevision #winefuture #internationaltrade #tradepolicy #wheretradematters #techtalk4wine
Finally, some more good news about wine! This new BMO report, which includes some of our WINE MARKET COUNCIL consumer survey data, shows that wine sales are up in the U.S. market, and have increased 46% since 2018 to $107 billion. I'm so grateful that there is finally a fact-based report that represent 100% of the U.S. market. Thanks to authors Adam Beak, Jon Moramarco, Christian Miller, and Andrew Adams! #winebusiness https://lnkd.in/dfCX7XvB
Emanuel Skorpos
3mo
In amongst the doom and gloom there are small to medium sized family owned and operated boutique vineyard and wine businesses that remain steadfast in their approach to producing wines with integrity. Wines that represent the blood, the sweat and the tears as these select families continue to forge their way forward despite the challenges that the industry is faced with and going through across the globe. Here at Flinders Run we choose to run our own race, intensely focused and committed to the ongoing development of the Southern Flinders Ranges wine region, and as true "Pioneers" we will continue to battle not only the elements but the challenges we face as we continue our journey growing and producing premium wines from this "Obscure and Emerging" wine region in the beautiful Southern Flinders Ranges wine region of South Australia. We look forward to sharing our journey and our wines with our Friends in the USA.
Dan Eggleton
3mo
Beware of the Anti Alcohol campaigns being run to get Wine, beer and spirits into the same category as Cigarettes. They are the architects of the data being distributed about the failings in the bev industries.
Bill Tolar
3mo
A lot of people out there acting confused as they see numbers going up and supply needs going down for U.S. grapes. Someone’s messing with our heads…..🤔
Robert Lawson
3mo
Well said and well done! It's like family infighting when we have so much to contribute to our combined welfare.
Great post!
Principal and Founder Vinous Consulting.
3moNicholas M. Karavidas I'll buy you a drink mate...a big glass of hand made, small production, vegan friendly, wild fermented, old vine, basket pressed amazing value Ben Murray Wines from the Barossa Valley!