Nick Gray’s Post

Moving to the second segment, a pivotal reason for retail business failures is the lack of differentiation. Failing to carve out a distinctive identity or offer unique products and experiences often leaves businesses blending into the crowd. This absence of a standout value proposition makes it arduous to captivate and retain customers in a competitive market landscape. #retail #business #customerinsights #marketing #watchnow

A famous selling rule set out half a century ago by David Sandler, the founder of our company, goes like this: Don't spill your candy in the lobby. 🍬🍭 This rule was created because many salespeople overwhelm prospective buyers with sage advice, enthusiasm, and detailed recommendations far too early in the relationship. It's a good observation, and the principle that Sandler built his rule around – save your formal recommendations, your personal commitment, and your deepest insights for the truly qualified buyers – remains sound. But our experience on the front lines in multiple industries suggests that this advice needs to be adjusted just a bit in our omnichannel, AI-empowered era for the economic and logistical realities of selling in a down economy. Read on to find out how much candy you should spill in the lobby when the economy is down: https://hubs.ly/Q02dV_P80 #SandlerRules #Economy #Selling #SandlerBlog #Sales #Sandler #PerformancePartners #Charleston #SouthCarolina #SC

A famous selling rule set out half a century ago by David Sandler, the founder of our company, goes like this: Don't spill your candy in the lobby. 🍬🍭 This rule was created because many salespeople overwhelm prospective buyers with sage advice, enthusiasm, and detailed recommendations far too early in the relationship. It's a good observation, and the principle that Sandler built his rule around – save your formal recommendations, your personal commitment, and your deepest insights for the truly qualified buyers – remains sound. But our experience on the front lines in multiple industries suggests that this advice needs to be adjusted just a bit in our omnichannel, AI-empowered era for the economic and logistical realities of selling in a down economy. Read on to find out how much candy you should spill in the lobby when the economy is down: https://hubs.li/Q02dW0jK0 #SandlerRules #Economy #Selling #SandlerBlog #Sales #Sandler #PerformancePartners #Charleston #SouthCarolina #SC

A famous selling rule set out half a century ago by David Sandler, the founder of our company, goes like this: Don't spill your candy in the lobby. 🍬🍭 This rule was created because many salespeople overwhelm prospective buyers with sage advice, enthusiasm, and detailed recommendations far too early in the relationship. It's a good observation, and the principle that Sandler built his rule around – save your formal recommendations, your personal commitment, and your deepest insights for the truly qualified buyers – remains sound. But our experience on the front lines in multiple industries suggests that this advice needs to be adjusted just a bit in our omnichannel, AI-empowered era for the economic and logistical realities of selling in a down economy. Read on to find out how much candy you should spill in the lobby when the economy is down: https://hubs.ly/Q02dVVdX0 #SandlerRules #Economy #Selling #SandlerBlog #Sales #Sandler #PerformancePartners #Charleston #SouthCarolina #SC

Developing a Retail Channel Strategy is essential to target the right buyers and consumers in your market. Picking the right accounts for your brand, opening new accounts, and working on sales will allow you to scale your business. Check out the full article here: https://hubs.li/Q02qF97n0 Key topics mentioned include: + Retail Channels + Markets and Accounts + Getting a New Retail Account + Increasing Sales + Scaling and Velocity Was this post helpful? Share these tips and tricks with your friends, or save them for later 🔖 #RetailChannel #BeverageAlcohol #ParkStreetUniversity

If you are a consumer tech DTC brand looking to scale, foment revolution and defeat the Armies of Darkness, you need to get into retail, and then stay there. Getting into retail requires PR. Why? 1) Retailers want to see you are spending on PR and marketing. They are not going to do it for you. Absent real spends, they will see you as a lowly milksop, unworthy of their time and shelf space. Revolution = over! 2) Retail is all about the unassisted sale these days. The customer needs to walk into the store with a view of you and your brand in mind. Earned media is a great way for your consumer tech brand to burrow into the heads of customers because it is trusted. 3) Your competitors for retail access and shelf space are spending on PR. Probably a bunch. Probably for years. You want to fight the war, you best get the proper weaponry. We can help you win the retail war. Get in touch. BTW our friends at Retailbound made this video featuring matinee idol, and all-round-great-dude, Robert Bruza. Check it out. It is informative as fuck. https://lnkd.in/eSm6bAmD

Segmentation. Not everyone can afford "higher end" products. (Higher end being a personal, relative term.) But thoughtful businesses can satisfy multiple customer sets in a way that makes business sense by tailoring products and prices to individual customer sets. #pricingstrategy #segmentation #smartbusiness

⬇️ New event alert ⬇️ Are you struggling to grow with retail partners? Or do you want to launch with retailers but don’t know where to start? Then join me for my next free webinar to learn how to increase retail sales and better understand buyers. Save the date: Wednesday 17th July 2024, 2pm BST. You will learn: Learn what buyers look for from a new brand and how you can make a great first impression What is forgotten 9/10 times when pitching to buyers  The three mistakes brands make when working with retailers so you can avoid them What buyers want to know at strategy meetings  Gain a real insight into how to navigate the buyer relationship Retail vs DTC, what you should be considering as the landscape is evolving Retail is in my blood and I can’t wait to share more with you and answer all your questions. Be sure to come prepared. Registration link in first comment. #retail #retailpartners #livewebinar #freewebinar

Dive into ENDVR’s latest blog where we dissect the 2024 retail landscape, focusing on consumer trends and the crucial shift in marketing strategies. Discover how brands can adapt for success. #RetailTrends2024 #MarketingStrategy

Don’t be afraid to shake up your industry and be disruptive. Every idea already exists — it’s all about how you’re going to deliver it in a way that’s different and how you’re going to attract customers by discovering your niche. So don’t get bogged down by how you’ll go about it; for now, think bigger. #retailsmartguys #retail #retailadvice #retailconsulting #retailsales #retailInventory #managementone #retailorbit #retailstore #retailsolutions #retailservices