I've been going back and forth on whether I should add 3rd party content into my employee advocacy program's content mix. I know it will: ✅ help my team build themselves up as thought leaders 👂 Show they're listening to the industry 📢 show they're not just acting as megaphones for the brand The hardest part for me is identifying content that aligns with what the organization wants to speak on, and then crafting copy that I feel confident in having my team share out (for some reason, curated content is trickier for me to write on). In the article below UpContent helps alleviate some of the common misconceptions about sharing 3rd party content. I just need to get my butt in gear and figure it out. If you have any hot tips for curating 3rd party content for an #EmployeeAdvocacy program, let me know!
Misconceptions around content curation abound, but the reality is that using third-party content accelerates your sales cycle by giving your prospects the information they need - and the external resources to reinforce it. To bust the myths, here are 3 common misconceptions about curating Third-Party Content: 1. That it cuts off the sales cycle, when it actually shortens it; 2. That it is time consuming and detracts from brand storytelling, when in fact it can aid it and increase engagement; 3. That it is difficult to use, when the contrary is actually true. Third-party content provides an extra layer of trust for customers not familiar with your company. Curated content can also add a layer of credibility to your brand, while showcasing unique expertise. #contentcuration #socialselling http://ow.ly/Cfb0104Rp1H
Happy to help you with ideas that work, Nick! I tested multiple platforms, training and gamification approaches.
Eileen Kwok
1y
Always been a fan of sharing third party content and highlighting thought leaders in our space! It’s a yes for me on this 🙌
CEO of UpContent
1yAlways here to be a sounding board if you’d like to throw some ideas around, Nick. Thanks (as always) for being so transparent. I am sure many others are thinking the same as what you shared. 👍