Nick Meacham’s Post

The most exciting thing #AI brings to sports business leaders? The ability for decision makers to get rapid access to insights by just asking the right questions. More below 📽️ Listen to our breakdown on how AI is impacting sports here: https://lnkd.in/eNRSf9MP

SportsPro Madrid is just 6 weeks away so it's time to share our agenda! An incredible mix of media related content covering #Streaming, #SocialMedia, #AI, #ContentProduction, #Monetisation, #Mediarights and loads more. You'll hear from top level leaders from the likes DAZN, International Olympic Committee – IOC, ATP Tour, National Football League (NFL), The Premier League, LALIGA, France Télévisions, Movistar Plus+, OneFootball, YouTube, TikTok, Warner Bros. Discovery, UEFA and loads more. Take a look to learn more: https://lnkd.in/e6di4YaC #SPMadrid24

SportsPro #AI is coming to New York in March! Following the success of our London event, we're bringing a wholly dedicated event to AI in sports to the US. First stop New York City. More details below 👇

Is Amazon winning the sports streaming wars? It was not long ago that Amazon Prime Video made public their change in approach and in a little over 12 months have secured several major sports related partnerships (and several not so major) to make them one of the most comprehensive streaming destinations for sports in the world. The catch? Their core offering with premium channels is not bundled into the core prime membership, so you still have to pay the supplementary premium to access these new partnerships, like the Apple TV+ offering announced today. But with Amazon's near frictionless approach to payments and subscriptions, it brings down huge barriers to entry that many platforms suffer. All-in-all, Amazon have found a way to gain breadth of live sports content without committing to major rights fees, helped centralise access in what was (and still is) a messy framework for fans to find sports content, and have found a legitimate way to put their key capabilities in e-commerce to work to drive increased revenue through its media division. All whilst adding another reason to be a prime member. It's not game, set, match Amazon (just yet), but once they start adding more e-commerce capabilities to their prime offering including third party channels like Apple TV+ - their ability to scale the returns will really start to make their investment into building Prime worthwhile. #streaming #sportsbiz https://lnkd.in/eyfukNAT

What are some key things we've learnt about AI in sports from #SPAI? Here's some key points we took away from #SPAI last month and covered in the latest #StreamTimeSports pod. Take a look 👇

When you own the asset like Netflix do, you can carve out all sorts of opportunity to bring in sponsors into your live broadcast. Brands sponsoring the Tyson/ Paul fight include: DraftKings Inc., Celsius, Experian, Meta Quest and Spaten Netflix are using their investments in live sports to expand their commercial artillery, also going to market to sell $5m advertising packages around for its Christmas day games. #streaming #sportsbiz https://lnkd.in/eYhz9XXa

Is AI really going to revolutionise sports media? That's the primary question we tried to answer in this week's podcast - fresh off of our experience at #SPAI in London in September. We discuss topics including: - How big tech is already attacking sports with AI - What are some practical uses for AI we're seeing - Is innovation coming for your job? - How can AI help leaders make decisions? Take a listen, and join the debate here: https://lnkd.in/eNRSf9MP

Could Public Investment Fund (PIF)'s first investment into sports media platforms be with DAZN? DAZN have made no secret of their desire to go public in the future, and this potential investment would allow them to continue investing in sports rights whilst they focus on becoming profitable, which has been their goal for 2024 per comments made by the CEO previously. Recently we've seen a major sponsorship deal with Riyadh Season, several boxing events hosted in partnership with Matchroom, and rights deals with the Saudi Pro League (SPL) to expand their reach via their platforms. Next stop investment?? https://lnkd.in/eJ-BwgcB

What is driving the most change in sports media right now? A better understanding of #OTT's role, less fruitful media rights deals, and sports place in the entertainment mix + loads more. Here's my take in the video below as we look toward #SPMadrid in November.