Nick Sykes’ Post

Name: Nick Sykes on LinkedIn: FutureBrand has released the first-ever FutureBrand Consumer Index, and…
Uploaded: 2024-06-05T12:34:08.199Z
Channel: Nick Sykes

Nick Sykes

Global CEO at FutureBrand

4mo

FutureBrand has released the first-ever FutureBrand Consumer Index, and one thing is clear—brands need to step it up. The team conducted an in-depth analysis of 100 iconic everyday brands in the U.S., uncovering a significant gap between consumer expectations and actual brand performance. Brands that can bridge this gap are the ones that will lead the way. Download the report in the link to learn more: https://lnkd.in/eH3Tdjvk

3 Comments

Chris Macdonald

Global creative business leader| ex global Chair and CEO of McCann| AEF Chair| Growth driver and Value creator.

4mo

It is always so great to see research that reinforces the need for businesses to invest in their brands and focus on how they behave in the world. Very well done, Nick and team.

1 Reaction

Jim Lowell

Managing Principal at Monigle

4mo

I am excited to read it. I hope you are well, Nick & Simon B. All the best, /Jim

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📣 Calling all marketers and branding experts: FutureBrand’s inaugural Consumer Index is LIVE! How relevant is your brand? FutureBrand is challenging brands to unleash their full potential, exposing crucial insights and key areas of growth where consumer-packaged goods are missing the mark. We are honored to have supported our client in unveiling the #ConsumerIndex and encourage you to see how your brand combines purpose and experience to connect with consumers and grow your business. ⬇️Check out how the top 100 brands are performing using the link below. https://lnkd.in/e7fQza79 #CPG

FutureBrand

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Introducing the first-ever FutureBrand Consumer Index—a groundbreaking study of 100 undeniably everyday US packaged goods brands that exposes gaps between consumer expectations and brand performance. The Big Story? The consumer brand landscape is ripe for disruption! Despite relentless efforts, brands are falling short of their full potential, succumbing to a phenomenon dubbed "blandification". They miss key growth opportunities due to a lack of innovation, authentic connections, and meaningful experiences. This comprehensive study evaluates each brand's purpose and experience across 18 critical attributes, revealing which beloved brands are poised for short and long-term growth. Step into the results to step up your brand game. Download in the link. ➡️ https://lnkd.in/e7fQza79 #FutureBrand #ConsumerIndex #FutureBrandConsumer2024

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Lynne Field

Head of Strategy at FutureBrand North America
4mo
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We are thrilled to present the first-ever FutureBrand Consumer Index, focused on U.S. packaged goods brands. One thing is clear: brands need to step it up. The report uncovers a significant gap between consumer expectations and actual brand performance. Download the report to learn more and discover actionable ideas for how your brand can bridge the gap.

FutureBrand

193,120 followers
4mo Edited

Introducing the first-ever FutureBrand Consumer Index—a groundbreaking study of 100 undeniably everyday US packaged goods brands that exposes gaps between consumer expectations and brand performance. The Big Story? The consumer brand landscape is ripe for disruption! Despite relentless efforts, brands are falling short of their full potential, succumbing to a phenomenon dubbed "blandification". They miss key growth opportunities due to a lack of innovation, authentic connections, and meaningful experiences. This comprehensive study evaluates each brand's purpose and experience across 18 critical attributes, revealing which beloved brands are poised for short and long-term growth. Step into the results to step up your brand game. Download in the link. ➡️ https://lnkd.in/e7fQza79 #FutureBrand #ConsumerIndex #FutureBrandConsumer2024
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FutureBrand

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Introducing the first-ever FutureBrand Consumer Index—a groundbreaking study of 100 undeniably everyday US packaged goods brands that exposes gaps between consumer expectations and brand performance. The Big Story? The consumer brand landscape is ripe for disruption! Despite relentless efforts, brands are falling short of their full potential, succumbing to a phenomenon dubbed "blandification". They miss key growth opportunities due to a lack of innovation, authentic connections, and meaningful experiences. This comprehensive study evaluates each brand's purpose and experience across 18 critical attributes, revealing which beloved brands are poised for short and long-term growth. Step into the results to step up your brand game. Download in the link. ➡️ https://lnkd.in/e7fQza79 #FutureBrand #ConsumerIndex #FutureBrandConsumer2024
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💡 People typically have expectations of brands they are familiar with. These expectations include what they believe the brand can do for them, and how it will make them feel. But how can brands identify which beliefs and feelings resonate most? Check out our latest paper, How Context Can Inspire Brand Growth, that draws on our research to highlight the undeniable influence of both micro and macro contexts on shaping consumer decisions. #Brands #BrandGrowth #Context #BrandChoice #Ipsos

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Lauren Maynard

Chief Growth Officer, FutureBrand | Marketing & Brand Strategy | Amplifying the impact of brand for global businesses
4mo
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We launched the first-ever FutureBrand Consumer Index today, exploring purpose and experience across 100 everyday U.S. consumer brands. It was a pleasure to be a part of bringing this to life and to work alongside an incredible team of strategists, designers and developers who took research data and used it to define opportunities for tangible business impact. The findings from this research are clear - CPG brands in the U.S. are operating in a sea of sameness. The good news is that this creates opportunities to break through this "blandification" - to have fun, to take risks, and to try something truly new. Check out the full report in the link below. #FutureBrand #FutureBrandConsumer2024 #ConsumerIndex

FutureBrand

193,120 followers
4mo Edited

Introducing the first-ever FutureBrand Consumer Index—a groundbreaking study of 100 undeniably everyday US packaged goods brands that exposes gaps between consumer expectations and brand performance. The Big Story? The consumer brand landscape is ripe for disruption! Despite relentless efforts, brands are falling short of their full potential, succumbing to a phenomenon dubbed "blandification". They miss key growth opportunities due to a lack of innovation, authentic connections, and meaningful experiences. This comprehensive study evaluates each brand's purpose and experience across 18 critical attributes, revealing which beloved brands are poised for short and long-term growth. Step into the results to step up your brand game. Download in the link. ➡️ https://lnkd.in/e7fQza79 #FutureBrand #ConsumerIndex #FutureBrandConsumer2024

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Meghan Labot

Chief Growth Officer at FutureBrand North America
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We launched the first-ever FutureBrand Consumer Brand Index today, exploring the perception of purpose and experience across 100 everyday consumer brands. For those of us who've been in the consumer brand world, the findings are enlightening. There is no question, consumer brands need to start thinking and behaving differently. Check out the full report in the link below. #FutureBrand #FutureBrandConsumer2024 #ConsumerIndex

FutureBrand

193,120 followers
4mo Edited

Introducing the first-ever FutureBrand Consumer Index—a groundbreaking study of 100 undeniably everyday US packaged goods brands that exposes gaps between consumer expectations and brand performance. The Big Story? The consumer brand landscape is ripe for disruption! Despite relentless efforts, brands are falling short of their full potential, succumbing to a phenomenon dubbed "blandification". They miss key growth opportunities due to a lack of innovation, authentic connections, and meaningful experiences. This comprehensive study evaluates each brand's purpose and experience across 18 critical attributes, revealing which beloved brands are poised for short and long-term growth. Step into the results to step up your brand game. Download in the link. ➡️ https://lnkd.in/e7fQza79 #FutureBrand #ConsumerIndex #FutureBrandConsumer2024
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Kristopher Pelletier

Director of Production
4mo
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The first-ever FutureBrand Consumer Index identifies which beloved brands are poised for short- and long-term growth. Brands that can bridge this gap will lead the way. Download the full report in the link: https://lnkd.in/e2Nyd6ju

FutureBrand

193,120 followers
4mo Edited

Introducing the first-ever FutureBrand Consumer Index—a groundbreaking study of 100 undeniably everyday US packaged goods brands that exposes gaps between consumer expectations and brand performance. The Big Story? The consumer brand landscape is ripe for disruption! Despite relentless efforts, brands are falling short of their full potential, succumbing to a phenomenon dubbed "blandification". They miss key growth opportunities due to a lack of innovation, authentic connections, and meaningful experiences. This comprehensive study evaluates each brand's purpose and experience across 18 critical attributes, revealing which beloved brands are poised for short and long-term growth. Step into the results to step up your brand game. Download in the link. ➡️ https://lnkd.in/e7fQza79 #FutureBrand #ConsumerIndex #FutureBrandConsumer2024
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Daniel Andersson

Chief Creative Officer, North America at FutureBrand
4mo Edited
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The FutureBrand North America team have released the Consumer Index, and one thing is clear – brands need to step it up. The report uncovers a significant gap between consumer expectations and actual brand performance. But it doesn't stop there—the study offers actionable solutions and opportunities for brands to evolve and thrive. Brands that can bridge this gap are the ones that will lead the way. Download the report to learn more https://lnkd.in/e7fQza79

FutureBrand

193,120 followers
4mo Edited

Introducing the first-ever FutureBrand Consumer Index—a groundbreaking study of 100 undeniably everyday US packaged goods brands that exposes gaps between consumer expectations and brand performance. The Big Story? The consumer brand landscape is ripe for disruption! Despite relentless efforts, brands are falling short of their full potential, succumbing to a phenomenon dubbed "blandification". They miss key growth opportunities due to a lack of innovation, authentic connections, and meaningful experiences. This comprehensive study evaluates each brand's purpose and experience across 18 critical attributes, revealing which beloved brands are poised for short and long-term growth. Step into the results to step up your brand game. Download in the link. ➡️ https://lnkd.in/e7fQza79 #FutureBrand #ConsumerIndex #FutureBrandConsumer2024
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