Nick Amoroso’s Post

...if done correctly, the rewards for doing so will be felt across the entire ecosystem. If advertisers can place their full trust in CTV – what they are bidding on and the efficiency of their working media – it will drive innovation, including things like personalized, interactive experiences. When this happens, it’s easier for publishers to achieve a fair value for their premium content – revenues which they can reinvest into creating more premium content to the benefit of viewers. Geoff Wolinetz OpenX

🌟 Explore the latest trends in personalized advertising for video streaming with our Olivier Karra's article"Navigating the Dynamic World of Personalized Advertising" on Streaming Media Magazine. Learn how dynamic ad insertion is reshaping the industry and discover the critical role of content delivery networks (CDNs) in ensuring seamless ad delivery. Read the full article here: https://lnkd.in/dj4Pt2JE #AdInsertion #DAI #SSAI

Great article from Emarketer. OTT and CTV differ in how they deliver content in streaming media. Here’s a simple and clear summary of what makes each different.

Roku and iSpot partner to enhance streaming TV Measurement: Roku and iSpot.tv last month announced a new partnership. The collaboration aims to address challenges associated with measurement fragmentation in the CTV landscape and empower marketers with more precise data. #digitalmarketing #marketing

ICYMI: Roku and iSpot partner to enhance streaming TV Measurement: Roku and iSpot.tv last month announced a new partnership. The collaboration aims to address challenges associated with measurement fragmentation in the CTV landscape and empower marketers with more precise data. #digitalmarketing #marketing

Google's Display & Video 360 sees a 120% increase in return on ad spend ~ We're experiencing a significant shift in marketing. The rise of streaming has redefined how we think about TV viewing. In addition to traditional shows, movies, and sports, user-generated content has gained prominence on television screens worldwide. Nielsen's recent report on total TV and streaming in the U.S. revealed that YouTube broke records for watch time in March 2024, making it the most popular streaming platform. Advertisers who integrated their video campaigns with Google's Display & Video 360 saw a 120% increase in return on ad spend compared to those who purchased online video ads separately without managing frequency centrally.

Hybrid video on demand, an increasingly available streaming format that offers discounted, ad-supported tiers, is unique in the sense that it has benefits for consumers, advertisers, and publishers, rather than just a single party in the equation. To consumers, watching ads during their viewing experience is worth the discounted price point. Meanwhile, advertisers have the opportunity to reach even larger audiences with their messages as more viewers opt into ad-supported plans, and publishers can prioritize revenue growth through advertising monetization. #EffectvEmp

Hybrid video on demand, an increasingly available streaming format that offers discounted, ad-supported tiers, is unique in the sense that it has benefits for consumers, advertisers, and publishers, rather than just a single party in the equation. To consumers, watching ads during their viewing experience is worth the discounted price point. Meanwhile, advertisers have the opportunity to reach even larger audiences with their messages as more viewers opt into ad-supported plans, and publishers can prioritize revenue growth through advertising monetization. #EffectvEmp

Hybrid video on demand, an increasingly available streaming format that offers discounted, ad-supported tiers, is unique in the sense that it has benefits for consumers, advertisers, and publishers, rather than just a single party in the equation. To consumers, watching ads during their viewing experience is worth the discounted price point. Meanwhile, advertisers have the opportunity to reach even larger audiences with their messages as more viewers opt into ad-supported plans, and publishers can prioritize revenue growth through advertising monetization. #EffectvEmp

Hybrid video on demand, an increasingly available streaming format that offers discounted, ad-supported tiers, is unique in the sense that it has benefits for consumers, advertisers, and publishers, rather than just a single party in the equation. To consumers, watching ads during their viewing experience is worth the discounted price point. Meanwhile, advertisers have the opportunity to reach even larger audiences with their messages as more viewers opt into ad-supported plans, and publishers can prioritize revenue growth through advertising monetization. #EffectvEmp