My message to my team today OFM Mahareng Media & Advertising #DigitalPlatforms Central Media Group ///// Champions and Leadership, This is a weekend message. Soft and meaningful. Monday we go again! On Friday, 01 March 2024 I would be CEO for 5 years. I have sat to reflect on my journey as the CEO of Central Media Group over the past five years, I am filled with a mix of emotions. It was on 01 March 2019 that I was promoted to this position, and since then, we have collectively weathered various storms and celebrated numerous successes together. The past five years have been nothing short of a rollercoaster ride for me and us at Central Media Group. We have witnessed significant changes in leadership, undergone restructuring processes, and made tough decisions such as the closure of Redstar and staff retrenchments. These challenges were further compounded by the prevailing economic uncertainty in South Africa, which added another layer of complexity to our journey and added anxiety. Despite the hurdles we faced, I am immensely proud of how we, as a team, navigated through these rough waters. We stood strong in the face of adversity, showed resilience in times of uncertainty, and demonstrated unwavering commitment to our goals and value #BePresent. Together, we have proven that we are capable of overcoming any obstacles that come our way. During this period, we also welcomed new talent into our organisation - fresh blood that injected new ideas and perspectives into our work. While some of these endeavors may not have yielded the expected results, the spirit of innovation and experimentation that drove us forward remains one of our greatest strengths. Fail Fast and learn. As I look back on the past five years, it is essential to acknowledge the hard work, dedication, and passion that each and every one of you has brought to Central Media Group. Your commitment to excellence, your willingness to embrace change, and your ability to adapt to evolving circumstances have been instrumental in our collective success. Moving forward, I am excited about the opportunities that lie ahead for us. The media and digital landscape is ever-evolving, presenting us with new challenges and possibilities to explore. I am confident that with our shared vision, determination, and collaborative spirit, we will continue to thrive and achieve even greater heights in the years to come #WithInReach. I want to express my gratitude to each member of the Central Media Group leadership team for your hard work, dedication, and unwavering support throughout these past five years. Together, we have accomplished so much, and I am excited to see what we will achieve in the future. Here's to the next chapter of our journey together! Much love to you and your families. Nick /////
Neoclis Efstathiou (MBA)’s Post
More Relevant Posts
-
The latest Programmatic Media Supply Chain Transparency Study from ANA calls advertisers to actively steward their media investments and advocates for a role of Chief Media Officer responsible for the #media #governance processes. The Adfidence Campaign Setup Governance platform is a crucial enabler of internal media #stewardship - an indispensable tool for proactive media leaders. Link in comment.
-
-
🔥 Excited to share the impact of being featured in News Wire Magazine! 📰 - It's not just about exposure, it's about credibility and authority in your industry. - Paid media can elevate your brand and set you apart from the competition. - Being featured in a reputable publication like News Wire Magazine can open doors and attract new opportunities. - Harness the power of paid media to reach a wider audience and establish your expertise. - Don't underestimate the value of investing in your brand through strategic media placements. - Take that leap and see the ripple effect of being featured in a prominent publication like News Wire Magazine. - Your story deserves to be heard, and paid media can amplify your voice in ways you never imagined. - Stand out, make your mark, and let the world know what you bring to the table. Ready to take your brand to the next level? Explore the possibilities with paid media and watch your influence soar! 🌟 #PaidMedia #BrandBuilding #NewsWireMagazine
-
15 years straight! Download our #StateoftheMedia Report for insights into how PR leaders can build even stronger media partnerships. Dive deep into the latest trends, insights, and forecasts shaping the media landscape!
Cision's 2024 State of the Media Report: Journalists Battle Misinformation, Embrace Data, and Seek PR Partnership
prnewswire.com
-
🌟 Have you ever wondered about the impact of being featured in a prestigious magazine like News Wire? Here are some insights to consider: • Being featured in News Wire magazine can significantly boost your credibility and industry authority, positioning you as a thought leader in your field. • A feature in a well-respected publication like News Wire can help you reach a wider audience and attract new opportunities for collaboration or partnerships. • Paid media placements, such as features in leading magazines, showcase your expertise and accomplishments to a targeted audience, enhancing your professional reputation. • The visibility gained from a News Wire feature can lead to increased brand recognition and trust among your peers, clients, and industry professionals. • Utilizing paid media channels like News Wire can provide a strategic advantage in a competitive market, setting you apart from your competitors. In a digital age where online presence and reputation are paramount, leveraging paid media opportunities like News Wire magazine can be a game-changer for your personal brand and business success. Remember, investing in your visibility and credibility through strategic media placements can yield long-term benefits and open doors to exciting new possibilities. Embrace the power of paid media and watch your influence soar! 🚀 #PaidMedia #ThoughtLeadership #ProfessionalGrowth
-
The PR industry stands at a precipice. Can it successfully metamorphose from a purveyor of press releases to a strategic partner driving business impact? Or will it succumb to the increasing pressures of a digital age demanding authenticity, transparency, and tangible results? Only time will tell.
The PR industry is at a crossroads, facing a fast-changing media landscape and evolving client demands while the threat of in-house teams looms large. Can PR agencies adapt to survive or are they becoming obsolete? By Indrani B. Mohit Yadav | Dency Mathew - Hansa Research Group | Sonia Huria - Amazon Prime | Samarpita Samaddar - Bumble Inc. | Deeptie Sethi - PRCAI Read More: https://lnkd.in/dPKB9HJc
-
-
Another important read. Why have a PR strategy to enhance brand awareness and extend the reach of your marketing and sales efforts if you don't go where the customers are? Start with business goals and then build a PR/comms strategy to match.
PR Consultant and fractional PR executive Short-term, one-off, or long-term PR/comms strategy and oversight Ongoing, or on-call PR/marketing comms counsel 1.35 million monthly content views 17k+ followers
If you aren’t happy with your PR traction, maybe you haven’t truly identified or studied your audience. Maybe you are casting too wide of a net and assuming that high impression numbers are the only metric for success. Media coverage doesn’t have to be sexy or mass to drive awareness and leads. If your product/service is niche, it’s ok if your media results are niche too. Early in my career, one of my clients was a manufacturer of industrial desks that were designed to be hosed off as needed. Perfect for managers working in messy conditions. I got a placement in a trade called “Warehouse News” and it really moved the needle for them. Would a mention in “The New York Times” with its millions of readers have been a shinier object? Absolutely. But I can’t imagine it could have had the same impact. Know your audience. Know who they are, where they are, who they trust, what media they consume. Fish where the fish are.
-
🌟 The value of being featured in News Wire Magazine 🌟 🔹 Have you ever considered the impact of paid media on your professional reputation and visibility? 🔹 Being featured in a publication like News Wire Magazine can elevate your brand and credibility to new heights. 🔹 The exposure gained through such platforms can open doors to new opportunities and connections in the industry. 🔹 Paid media allows you to amplify your message and reach a wider audience beyond your current network. 🔹 It serves as a validation of your expertise and accomplishments, positioning you as a thought leader in your field. 🔹 The perceived credibility that comes with being featured in a reputable publication can significantly boost your personal brand. 🔹 Leveraging paid media opportunities, such as being featured in News Wire Magazine, can differentiate you from your competitors. 🔹 It demonstrates your commitment to sharing valuable insights and staying ahead of industry trends. 🔹 By investing in your visibility through such channels, you are investing in the growth and success of your professional journey. 🔹 Remember, the value of being featured in News Wire Magazine extends far beyond just a moment of recognition. 🔹 It is a strategic move towards establishing yourself as a respected and influential figure in your field. 🔹 Embrace the power of paid media to propel your career forward and make a lasting impact on your industry. #NewsWireMagazine #PaidMedia #ProfessionalGrowth #ThoughtLeadership #BrandVisibility
-
Senior Advisor - Audience, media monetisation and revenue growth strategist - Consultant
Time for celebrations. Last week I had breakfast with two different former News UK colleagues on consecutive days. The coincidence prompted me to reflect on the commonalities of their distinct stories and the significant lessons I learnt from both. Depan Ravalia was head of digital ad operations at News UK when he recognised an opportunity to move into a different space and championed the cause for audio within the company, going on to become a force behind the creation of Octave Audio, a joint venture between News UK and Bauer Media Oliver Lewis was head of digital and then director of strategy when, inside News UK, founded and became the CEO of THE FIFTH, a social creative agency focused in influencer marketing and operating across the UK and the US. Both seized opportunities and took the lead, creating new niches and revenues within one of the top media corporations in the world. Who would have thought that such goals could have been achieved within such a big, and at times difficult to navigate, company? Yet Oliver and Depan broke the mould and demonstrated that it is possible. They proved that: 1) Leadership can emerge from any level, not just from the boardroom. This is a huge lesson for everybody in media, at a time when media companies face an urgent need for business transformation. Anybody can bring change, one colleague at a time. 2) Criticising a large organisation is easy, often attributing one’s inability to make an impact to bureaucracy and politics. I've been guilty of that too! In most cases, such criticism isn’t followed by concrete and practical efforts to change the status quo, bringing us to abandon the “fight” before it even begins. #media #advertising #marketing #monetisation #strategy
-
Director of MD Public Relations | Runs PR/social media campaigns for organisations wanting to reach diverse communities via the Black Church | Public Speaker | Editor
Sometimes, when an individual or an organisation is featured a lot in media (TV, radio or press) - there'll be other people working in the same field, doing similar work, that might be having even more impact, looking on thinking "Why are they getting coverage and I'm not?" Usually the reason for this is because the organisation/individual has devised a PR strategy, and a major component of their strategy is getting media coverage. Or conversely someone from the media has a connection with the organisation/individual and uses them all the time when they need a quote on a particular issue. I say to anyone who wants to get media coverage 🔸 Devise a strategy 🔸Connect with media 🔸Send out press releases/media pitches regularly 🔸Make yourself visible and 🔸Post on social media strategically. When you do so, the media can't help but take note. I recall some time ago I worked with a church, who sent out press releases regularly. They got very little take up. However, when they sent out a press release that was an exceptional history making story the phone did not stop ringing - and two key media organisations sent their vans to do a live news feed at a service the church held to celebrate the opening of their 4000 seater mega-church. Getting stories in media can be challenging but it's not impossible. Like with anything you have to have a plan and then do the work to make the plan work. If you do so, media coverage will come, in time. If you want a one to one session for a personalised strategy to get media coverage send me a DM.
-
