I think most of my peers would agree—asking for reviews and testimonials isn’t why any of us got into audio, but the power of social proof is undeniable: friends trust friends’ friends. 🟢 Accumulated over 400 5-star reviews across social, business, and selling platforms 🟢 Ranked among the top 5% of mastering engineers worldwide (Muso.ai - Jan. 2025) …and yet, in the same breath, it’s important to acknowledge this: metrics have little to no place in art. Artists have never needed streaming numbers to define the value of their work, and the recent proliferation of services that use stream counts to rank engineers is more distracting than it is beneficial to the craft. The song we worked on has 500 streams? It was an honor and privilege to be trusted with your music. The song we worked on has 10,000,000 streams? It was an honor and privilege to be trusted with your music. To artists and fellow engineers - your art and contributions are immensely valuable, regardless of the numbers. Now lets make some music!
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3,467 scoops later, I can confirm that the true meaning of life lies somewhere between salted caramel and dill pickle sorbet. Just like finding the perfect ice cream flavor, achieving harmony in your music production can be a delicate balance. Let me share how one audio engineer found sweet harmony with kobi.fm. ⬇️ "As a music producer, reviewing audio used to be the most dreaded part of my workflow. It meant: 1. Endless ping-ponging with artists 🎾 2. Confusion over which version was which 🌀 3. Hours vanishing into the black hole of miscommunication ⏳ But since I've been using kobi.fm: • Artists and I groove together in real-time 🎧 • We drop comments right onto the waveform 🎙️ • Changes happen instantly, no more delays ⚡ • Our entire revision history is organized and ready at our fingertips 📂 The result? Faster approvals, happier clients, and way more time to create." ⬆️ Ready to transform your audio review process too? Join the kobi.fm waitlist today for your early access invite -> https://www.kobi.fm/ ---------------------------------------------------------------------- ♻️ - Share if you Care 🏅 - Like if you Know someone who should see this
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It took six years of quietly building to get to a point where other companies in this same space would pay attention. 6 YEARS = 72 MONTHS = 2,190 DAYS In the meantime, many important milestones were achieved with my music publishing company. SIX YEARS of toiling away at an idea, building relationships, learning the intricacies, developing a process. SIX YEARS of building a catalog of music worthy of attention from others in the same space. It's not to say that I've achieved everything I want, there are still many weak points for which I'm slowly building out ideas to help strengthen. But it was SIX YEARS before receiving what you could call - industry validation. Now, this is really only a marker of importance because it signals that the artists that make up the catalog can now be considered for better opportunities and partnerships. Otherwise, it's business as usual. I keep my head down and keep working. So YES, of course it takes patience to build out your big ideas, but you already know this. For those SIX YEARS and even NOW, what really drives me is a deep belief that this idea is meant to be bigger and better than where it is currently at. I believe it hasn't reached all of the artists that it's meant to help just yet. So NO, today is not the day to give up on your music. For today, realize that you still have time. It's not too late. What is the deep belief that keeps you going against all odds? Download my FREE creative guide for indie artists in the comments below ↓↓↓
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"Music saved me." - These weren't empty words from Seymour Ceike. https://lnkd.in/eBKmCkC9 They were his bridge from substance abuse to a 10-song publishing deal. The catalyst? A used guitar and one decisive decision to trust. For 4 years, he submitted his music into silence. 4 years of no's. 4 years when most would have quit. But here's what most don't see about breaking through in the music industry: • Persistence isn't about blind repetition • It's about deepening your trust while refining your approach • Success arrives when internal alignment meets external action The proof? Within ONE WEEK of shifting his approach through Myxxy, Seymour landed that publishing deal. The music hadn't changed. His relationship with trust had. 🎯 Question: What would become possible if you trusted your journey as much as you trust your talent? Starting November 3rd, I'm kicking off the Trust Your Sound 33-Day Challenge 🌟 What you'll receive: • The Trust Your Sound Journal: Daily prompts designed to shift your relationship with trust • Weekly Live Calls: Direct access to me for deeper guidance and breakthrough support • Community Connection: Share your journey with others who are doing the real work • Implementation Support: Turn insights into action with real-time feedback. • 30-Day Myxxy Trial: Put your newfound trust into immediate action on the platform that helped Seymour land his deal Investment: $15.15 for the journal. It's 33 days of intentional transformation. It's the bridge between where you are and where you know you could be. Comment “trust” below to claim your spot and journal. #TrustYourSound #MusicIndustry #ArtistDevelopment #Transformation ```
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“We’ve got one!” This message alone can probably release more happiness hormones in a music producer than a two-week vacation in Hawaii sipping cocktails by the ocean. 🍹☀️ It means their composition or beat was placed in a song that is about to be released. But often, there is nothing. Nobody notifies them, and they never know about the released song. To close this knowledge gap for our users at ArtistConnect, we just launched “Placement Tracking.” 🔎 In the background, we use audio fingerprinting technology to scan all audio files on our platform for potential matches, with a human-in-the-loop to verify and enhance the information about the placement. If we find something, we inform the user about it. This truly makes our platform a companion throughout the entire value chain of song creation. The user focuses on producing unique and stunning music, while we take care of distributing it to the right people and securing the song placements. 💿
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Ignore the metrics. Sounds like the opposite of any advice you're used to, but ignore them. Why? Because sometimes they do more harm than good. Unless you plan on dropping everything you're doing and focusing only on what kind of music you THINK people want, it doesn't give you anything you really want. Plus, 9 times out of 10, the numbers fall short of what you want/expect. Streams are low, your content didn't take off like you wanted, it never is as high as we hope. And when you zero in on stats, it gets discouraging. Being in music is a long game. And I mean looooooong. So instead, do this: - set goals you can control - focus on making each release better than the last - and find ways to deliver steps towards your goals To sum it up: focus on what you can control. That's how you grow. Not by giving the numbers and results all the power.
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How do we know when the music is right for a movie? The truth is, we don’t - We test it. 🤷♀️ Music has the power to shape a film’s emotional tone and influence how an audience perceives a scene. Take, for example, an episode of "Mona Mittendrin", a beloved series, which followed the national women’s football team preparing for the World Cup. I composed two different tracks for the same sports theme, and although the images stayed the same, each track created a completely different emotional impact. Take a look and listen - even with just some photos you can feel the difference. So, how do we know which music is right? It all depends on what we want to communicate. The only way to find out is by testing - playing each track with the visuals and asking for feedback. And: the director decides what music will be used, not the composer. I offer musical options but the director has the full vision of the story in mind, ensuring the music aligns with the narrative and emotional arc of the scene. The episode is airing today 🎬 I am curious to know which music you would choose? The one in the beginning or the other one? (they change again)
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Don't push the song. Push its story. Showcase the creative process that went into it. People want to know the story. Music is everywhere, if they're just looking for a new song to listen to, they'll find it. Focusing on that is like trying to play odds in the lottery. Lean into who you are as an artist, create content and promote what artistic context that song gives your catalog. That's how you get fans to invest in YOU and not just land on somebody's playlist they listen to maybe once a week. Be an artist people can get behind and tell stories to match the music. As your catalog grows, you'll have more ways to connect. Be listened to > be heard.
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PUT THE NEEDLE ON THE RECORD (BUT NOT FOR TOO LONG PLEASE). Those who know me will know that I am a bit of a vinyl record fan. Over the last couple of years I have started to listen to music via both streaming platforms and also old skool vinyl. Both have their pros and cons, but this isn't a post about what format is the best. This is more of a post about declining attention spans. For those who aren't aware, back in the day, vinyl was one of the main formats that people consumed music through and after a purchase, time was spent playing both sides of the vinyl (record) from start to finish (circa 45 mins of music) with no distractions being allowed to get in the way. With these utopian memories in mind, a couple of years ago I looked to recreate the whole vinyl listening experience, however, I realised very quickly that my attention span wasn't up to it! It often felt a strain to listen to a whole song (without skipping), let alone a whole album. In terms of distractions, where do I start, mobile phone notifications, social media browsing, thoughts of life etc etc. However, I persevered and after 2-3 months (yes, that long), my brain is now re-trained and I can easily listen to a whole album with no distractions, fully appreciating the sounds that are being produced. However, I was (and still am) shocked as to how difficult is was initially to shut off and truly focus on something that I enjoy. I am not an expert on these things, but is this a sign of how our brains have changed over time or is it that life was simpler when I was younger and there weren't so many choices or distractions, or maybe it is a bit of both? Maybe give it a go yourself, try and give an album a listen from start to finish and see how many songs you get through before your mind is somewhere else. #Focus #VinylRecords #AttentionSpan #AttentionSpans #Vinylrecords #NoSkipping
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I want everyone to remember 3 quick things: 1) The power of a band doesn’t just lie in the music they make - but in what they believe is possible. 2) The artists that make the biggest lasting impact, do so by realizing they must trust others to help them build, refine, and spread their ideas. 3) "D.I.Y" doesn't have to mean Do-It-Alone! There's a wealth of incredible (and FREE) resources and strategies being offered by industry pros and brilliant indie artists who have faced the same challenges up-and-coming bands are facing right now. The days of gatekeeping this information are over. Now it's about connecting independent creatives to the right ideas at the right time. That's why I've begun curating a weekly email series called TEACH A BAND TO FISH. It's a movement aimed at serving up the best tools and strategies for helping independent artists optimize their career growth trajectory. Each edition is packed with actionable advice to help bands grow and connect with their audience, effectively leverage and monetize their talents, and build a sustainable business around their brand. And my favorite part...? It’s 100% FREE! And guess what... Just by reading this post, you've already played a small part in helping us build this movement. So what's the next step? To continue helping us build a new music industry landscape powered by independent voices, simply share this post with a friend and follow the link to start learning more! Catch you in the next email. Cheers! Casey Cavaliere (Founder | Teach A Band To Fish)
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🎶Are you on the right (sound) track? The right soundtrack can spark an emotional connection in your video, capturing your audience’s attention instantly. Here are 3 quick tips to nail your music choice: 1️⃣ Start & End Strong – Set the mood from the first note, and leave them with a sense of completion at the end. Nail these moments, and you’ll keep the viewers attention. 2️⃣ Match the Emotion – Is your video upbeat, chill, or heartwarming? The music should enhance the vibe, not clash with it. 3️⃣ Know Your Audience – At the end of the day though, music is totally subjective but crowds are crowds because they know the vibe they want. And above all, enjoy the process and have fun with it! Sure, it can be time-consuming, and sometimes you’ll feel like you’re going in circles. When that happens, take a breather, go back to the brief, and ask yourself: Is this music hitting the mark? Happy soundtracking! 🎧
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