It’s been a few weeks since I left #Cannes, and as I reflect on my time there this year, I’m feeling a bit mixed about the overall experience. First, I’m incredibly proud of our work with Stagwell #SportsBeach to deliver a unique #ClioAwards experience. I love what their team builds out each year because it leans into the world of sports and gives athletes a space to play. It moves beyond just showing up and having vendor meetings and truly demonstrates who they are and what they can do. In giving out Clios to athletes, we’re honoring them in a relevant location outside of the awards shows, adding value in helping them meet with the brands that are already there. It’s a win/win for everyone, especially since we are a global company and it gave us the opportunity to connect with everyone in one place. That said, it felt like a lot of the build outs and beachfront takeovers took away from some of the magic that is Cannes. I loved what Pinterest did in their space, which was inherently creative and maker-driven, but found many other spaces to be lacking. So many of the spaces were self-promotional networking/meeting areas vs. spaces that truly nurture and elevate creativity - I felt this way, and while I saw all of them from the outside, I didn’t personally go in and experience every one. We all know it’s an amazing week with highly engaged creative and marketing leaders. Still, I’d love to hear about what some of the brands/companies who do build-outs are trying to get out of it - is it about nurturing a client base, securing new client partners, or is there something else? What did you see and how do you feel things went this year? #Advertising #Marketing #ClioAwards #Leadership
Elaine Underwood
3mo
You make a great point about how many of the Cannes spaces do not take the opportunity to nurture and showcase creativity.
Thanks for Sharing! 😁 Nicole Purcell